NIKE, Inc. Acquires Data Analytics Leader Zodiac
March 22 2018 - 6:06PM
Business Wire
Strengthening Digital Capabilities, Accelerates
Consumer Direct Offense Strategy
NIKE, Inc. (NYSE: NKE) today announced it has acquired Zodiac
Inc., a leading consumer data analytics firm based in New York City
and Philadelphia, as it accelerates its Consumer Direct Offense
strategy to serve consumers faster and more personally at
scale.
“The acquisition of Zodiac demonstrates our commitment to
further accelerating Nike’s digital transformation and enhancing
our consumer data and analytics capabilities to help us serve
consumers globally,” said Adam Sussman, Vice President and Chief
Digital Officer, NIKE, Inc. “We’re adding world-class data-science
talent and best-in-class tools to power 1:1 relationships with
consumers through digital and physical consumer experiences.”
Artem Mariychin, Zodiac CEO, commented, “Nike’s incredible
connection with consumers and its global scale make it a perfect
home for Zodiac’s team and capabilities. We are excited to become
part of Nike to help power the Consumer Direct Offense across the
world.”
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Ore., is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE, Inc. subsidiaries include
Converse Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley
International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel and accessories. For more
information, Nike’s earnings releases and other financial
information are available at http://investors.nike.com. Individuals
can also visit http://news.nike.com/ and follow @Nike.
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NIKE, Inc.Media ContactGreg
Rossiter, 503-671-2682orInvestor
ContactNitesh Sharan, 530-532-2828
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