Hooked on Entertainment: TiVo Survey Reveals Consumers Worldwide Are Spending 20 Percent of Daily Life Devouring Video
January 09 2018 - 8:00AM
Business Wire
TiVo’s Global Consumer Trends Study Finds
Viewers are Building A La Carte Entertainment Experiences that Work
Best for Them
TiVo Corporation (NASDAQ: TIVO), a global leader in
entertainment technology and audience insights, today released
findings from its annual multi-country study that explores viewer
engagement with the video content, services and devices that shape
the evolving consumer entertainment experience. The study, which
surveyed 8,500 pay-TV and over-the-top (OTT) subscribers across the
U.S., Europe and Latin America, revealed that the average global
viewer spends 4.4 hours each day watching video. Coupled with the
global average of 28 minutes spent each day searching for content
to watch, that is nearly five hours per day of video engagement,
which amounts to 20 percent of daily life.
The TiVo study also found that about 90 percent of households
are currently paying for traditional pay-TV service. However,
more than 60 percent are also subscribing to streaming video
services like Netflix, Amazon Prime and Hulu.
The traditional pay-TV subscriber base is increasingly comprised
of longer tenured customers.
In the U.S., more than 50 percent of pay-TV subscribers have
been with their service for four years or more. Subscribers
with the shortest tenure are also the least dependable: more
than 10 percent of those who have subscribed to cable for a year or
less say they’re very likely to cut the cord in the next six
months.
It’s not just the amount of content that’s exploded in the last
few years. People now have more screens than ever at their disposal
to watch their favorite videos. Nowhere is this truer than in Latin
America, where 50 percent of all viewing now takes place on a
digital device other than a television set, according to the
study. By way of comparison, viewers in the U.S. say that more than
75 percent of their video consumption still occurs on their TV.
“Consumers today are acting as their own aggregator, piecing
together what they need from a variety of video service and device
combinations to suit their individual needs,” said Paul
Stathacopoulos, vice president, Strategy, TiVo. “Success in this
new environment will not be about a single content source
monopolizing the living room, instead it will be about
adapting the business model to deliver value, integrated services
and personalization to meet the evolving consumer needs.”
Methodology
The research findings were the result of an online survey,
conducted by TiVo, of 8,500 pay-TV and OTT subscribers across seven
countries worldwide with 2,500 interviews completed in the U.S.,
and 1,000 interviews completed each in the U.K., France, Germany,
Brazil, Mexico, and Colombia.
To download the white paper, please click HERE.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in
entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative
products and licensable technologies that revolutionize how people
find content across a changing media landscape. TiVo enables the
world’s leading media and entertainment providers to deliver the
ultimate entertainment experience. Explore the next generation of
entertainment at tivo.com or follow us on Twitter @tivo or
@tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers
are cautioned that such forward-looking statements involve risks
and uncertainties that could cause actual events or our actual
results to differ materially from those expressed in any such
forward-looking statements. Readers are directed to TiVo’s periodic
and other reports filed with the Securities and Exchange Commission
(SEC) for a description of such risks and uncertainties. TiVo
undertakes no obligation to update any forward-looking
statements.
TiVo and the TiVo logo are registered trademarks of TiVo
Corporation and its subsidiaries worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20180109005649/en/
TiVoLerin O’Neill, +1-408-562-8455Lerin.Oneill@tivo.com
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