Macy’s Celebrates National Believe Day with a Double Donation to Make-A-Wish® and Wishes Across America
December 06 2017 - 2:01PM
Business Wire
As part of its 10th annual Believe campaign, Macy’s has declared
this Friday, Dec. 8, National Believe Day – a day focused on
spreading the beloved holiday program’s message of generosity and
hope. Throughout the Believe campaign, Macy’s collects customers’
letters to Santa in-store and online at macys.com/believe. For each
letter submitted from Nov. 3 through Dec. 24, Macy’s has pledged to
donate $1, up to $1 million, to Make-A-Wish® to help grant the
wishes of children with critical illnesses. In celebration of the
ninth annual National Believe Day, Macy’s will again double its
donation to Make-A-Wish, providing an additional $1 per letter, up
to an extra $1 million, above the existing $1 million campaign
goal. Additionally, this week Macy’s will help grant special wishes
for children in cities from coast-to-coast as part of Wishes Across
America.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171206006106/en/
Macy's and Make-A-Wish® celebrate Brynn,
17, at a Wishes Across America event as part of Macy’s 10th annual
Believe campaign, in Salt Lake City on Tuesday, Dec. 5, 2017.
(Douglas Barnes/AP Images for Macy's)
"Each National Believe Day, we are awed by the outpouring of
support from our customers who submit their Santa letters to help
Macy’s double its donation to Make-A-Wish,” said Holly Thomas,
group vice president of Cause Marketing for Macy’s. “We are also
especially thankful to our employees, partners at Make-A-Wish and
community members nationwide who spend countless hours planning and
granting special Wishes Across America. The spirit of the Believe
campaign truly comes alive as we all work together to create these
joyful and magical moments.”
Macy’s has donated more than $15 million to Make-A-Wish and
helped to grant thousands of wishes through Believe since the
campaign was introduced in 2008. This year’s Wishes Across America
will benefit children including Brynn, 17, who wishes to be a
model, and Jazlean, 13, who wishes to go to New York. The impact of
wishes is undeniable and widespread – not only do they increase
hope and happiness for kids, but their families, volunteers,
supporters, medical professionals, and entire communities are
transformed by the experience.
National Believe Day is the pinnacle moment of the Believe
campaign, which was inspired by the true story of Virginia O’Hanlon
– an 8-year-old child who wrote a letter to the New York Sun
newspaper in 1897 asking if there really was a Santa Claus. The
response from the paper’s editor, Francis P. Church, became an
iconic piece of journalistic history and the most reprinted
editorial of all time. “Yes, Virginia, there is a Santa Claus,”
Church wrote. “He exists as certainly as love and generosity and
devotion exist.”
To learn more about Macy’s Believe campaign, visit
macys.com/believe. For additional media materials, including images
and b-roll, visit
pimsmultimedia.com/macys-holiday2017/believe.php
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. (NYSE:M) delivers fashion and affordable luxury to
customers at approximately 670 locations in 45 states,
the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54
million each year, plus 180,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening
medical conditions to enrich the human experience with hope,
strength and joy. According to a 2011 U.S. study of wish impact,
most health professionals surveyed believe a wish-come-true has
positive impacts on the health of children. Kids say wishes give
them renewed strength to fight their illness, and their parents say
these experiences help strengthen the entire family. Headquartered
in Phoenix, Make-A-Wish is one of the world's leading children's
charities, serving children in every community in the United States
and its territories. With the help of generous donors and more than
33,000 volunteers, Make-A-Wish grants a wish somewhere in the
country every 34 minutes. It has granted more than 300,000 wishes
since its inception in 1980; more than 15,300 in 2016 alone. Visit
Make-A-Wish at www.wish.org to learn more.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171206006106/en/
Macy’s Media RelationsJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.com
Macys (NYSE:M)
Historical Stock Chart
From Mar 2024 to Apr 2024
Macys (NYSE:M)
Historical Stock Chart
From Apr 2023 to Apr 2024