NEW YORK, Dec. 4, 2017 /PRNewswire/ -- Today, Weight
Watchers International, Inc. (NYSE: WTW) launches WW
Freestyle, a new program that builds on the highly successful and
effective SmartPoints® system by expanding zero Points foods from
only fruits and vegetables to a list of more than 200 delicious,
satisfying foods. In a six-month clinical trial, WW Freestyle
produced better weight loss results among participants than in
clinical trials of previous Weight Watchers
programs1.
"When I first heard about it, I thought it was too good to be
true – the fish, beans and corn in my favorite tacos are now zero
Points!" said Oprah Winfrey. "I
thought the SmartPoints system was livable before, but Freestyle
brings an even greater level of ease."
As always with Weight Watchers, every food and beverage is still
on the menu, and now members have the freedom to eat many more
foods without tracking or measuring, including eggs, corn, all
fish, all seafood, skinless chicken breast, skinless turkey breast,
non-fat plain yogurt, beans, peas, lentils and tofu. For even more
flexibility, up to four unused SmartPoints each day automatically
rollover for members to use as they wish on another day.
"For people to successfully lose weight and live healthier,
simplicity and flexibility are key," said Gary Foster, Ph.D., Chief Scientific Officer,
Weight Watchers International, Inc. "The new Freestyle program
offers a wide range of zero Points foods that guide members toward
a healthier pattern of eating. It gives people the freedom and
flexibility they need to make significant changes on and off the
scale. The results are the best we've ever seen for a Weight
Watchers program in a clinical trial."
In a six-month clinical trial of the WW Freestyle program,
conducted at the University of North
Carolina Weight Research Lab, participants experienced
significant benefits both on and off the scale1:
- Participants experienced an average weight loss of 7.9 percent
after six months
- 93.6 percent of participants agreed WW Freestyle helps them
feel healthier
- Participants reported significant reductions in food cravings
and hunger
- Among those who reported trying to lose weight in the past,
82.2 percent of participants reported that WW Freestyle is easier
to do and 92.6 percent reported that it gives them more flexibility
in their food choices compared to other times they've tried to lose
weight in the past
"We're constantly innovating to make our program even simpler
and more livable," said Mindy
Grossman, President and Chief Executive Officer, Weight
Watchers International, Inc. "Freestyle is simple, freeing, and it
delivers results. It helps you live your best life."
For more information on WW Freestyle, please visit
www.weightwatchers.com.
About Weight Watchers International, Inc.
Weight
Watchers International, Inc. is one of the most recognized and
trusted brand names among weight-conscious consumers. Weight
Watchers provides commercial weight management services through a
global network of Company-owned and franchise operations and offers
innovative, digital weight management products through its
websites, mobile sites and apps. These services and products are
built on the Company's weight management program, which helps
millions of people around the world lose weight through sensible
and sustainable food plans, activity, behavior modification and
group support. Weight Watchers has an unparalleled network of
service providers to assist members on their journey and also
offers a wide range of products, publications and programs for
those interested in weight loss and healthier living.
1 Six-month pre-post study on 152 participants,
conducted by Deborah Tate, Ph.D. and
colleagues at the University of North Carolina
at Chapel Hill, Weight Research Lab. Study funded by Weight
Watchers.
FOR MORE INFORMATION, CONTACT:
Jenny Zimmerman, Weight Watchers
212.589.2784
Jenny.Zimmerman@weightwatchers.com
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SOURCE Weight Watchers International, Inc.