Lands’ End Names Gill Hong Executive Vice President, Chief Merchandising Officer and Head of International; Names Sarah Ras...
November 21 2017 - 7:00AM
Lands’ End (NASDAQ:LE) has announced the appointment of two new
leadership roles, led with the hiring of Gill Hong as Executive
Vice President, Chief Merchandising Officer and Head of
International for Lands’ End. In this new role, Hong will play a
critical role in leading all aspects of merchandising, as well as
oversee Lands’ End’s International Business. Most recently, Hong
was with Gap, Inc., as an Executive Advisor, consulting primarily
for Old Navy. She previously was with Oakley, Inc., as their Chief
Merchandising Officer and before that spent 17 years in progressive
leadership roles in retail, brand strategy, marketing and
merchandising at L.L. Bean and NIKE leading both global and
European businesses.
“As I assess future opportunities to grow Lands’ End, the role
of Executive Vice President, Chief Merchandising Officer and Head
of International is crucial to our success as we continue to
connect with our long-term, loyal customers, and introduce the
brand to new customers and markets,” said Jerome Griffith, Chief
Executive Officer, Lands’ End. “Gill’s extensive experience as a
global merchandising executive combined with her proven track
record of building businesses, defining brands and working
cross-functionally to deliver omni-channel growth strategies and
achieving financial goals, makes her the ideal candidate and we are
excited to have her leading this critical function.”
Hong will oversee merchandising strategies for all Lands’ End’s
product categories, including men’s, women’s, kids, footwear,
outerwear, swim, accessories and home. In addition, Hong will lead
Lands’ End’s international development and expansion strategies to
optimize the potential of existing markets, while driving new
international growth initiatives.
“I am also pleased to announce that Sarah Rasmusen recently
re-joined Lands’ End as Senior Vice President of E-Commerce to
drive our continuing growth in E-Commerce and provide an enhanced,
seamless omni-channel shopping experience,” said Griffith.
Rasmusen will strategically lead the brand’s continual digital
transformation, as well as data analytics to optimize and integrate
customer insights focusing on consumer purchasing behavior and
expanding the customer’s experience across all digital channels.
Rasmusen brings nearly 20 years of leadership of retail and
omni-channel E-Commerce expertise to this role. She joins Lands’
End from Kohl’s where she most recently served as Vice President,
Digital Merchandising, Optimization and Analytics. Prior to Kohl’s,
Rasmusen held progressive leadership roles in web merchandising for
LandsEnd.com, SaksFifthAvenue.com and Bloomingdales.com.
Both senior positions will report directly to Jerome Griffith,
CEO.
About Lands’ End, Inc. Lands’ End, Inc.
(NASDAQ:LE) is a leading multi-channel retailer of clothing,
accessories, footwear and home products. We offer products through
catalogs, online at www.landsend.com and affiliated
specialty and international websites, and through retail locations.
We are a classic American lifestyle brand with a passion for
quality, legendary service and real value, and seek to deliver
timeless style for men, women, kids and the home.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties, including statements about future
growth opportunities, international development and expansion
strategies and growth initiatives. All statements other than
statements of historical fact, including without limitation, those
with respect to the Company's goals, plans, expectations and
strategies set forth herein are forward-looking statements. The
following important factors and uncertainties, among others, could
cause actual results to differ materially from those described in
these forward-looking statements: the Company may not be able to
successfully execute its strategies, and even if executed, they may
not have their intended impact on financial performance; and other
risks, uncertainties and factors discussed in the "Risk Factors"
section of our Annual Report on Form 10-K for the fiscal year ended
January 27, 2017. We intend the forward-looking statements to
speak only as of the time made and do not undertake to update or
revise them as more information becomes available, except as
required by law.
Contact: Michele Casper, Lands' End
608-935-4633 michele.casper@landsend.com FOR IMMEDIATE
RELEASE
URLs: www.landsend.com/newsroom
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