SITO Partners with Haymarket Media to Develop Verified Data Platform Focused on Health Care Professionals
November 20 2017 - 9:00AM
SITO Mobile Ltd. (NASDAQ:SITO) (“SITO”) today announced an
exclusive multi-year partnership with Haymarket Media to help
leverage location-based data insights to target health care
professionals (HCPs).
The partnership between the insights-driven Consumer Behavior
and Location Sciences™ company and leading international
specialist media and information group will help marketers and
agencies better understand HCP interactions with brands, improve
accuracy, produce highly tailored advertising, and increase the
speed of delivery.
SITO and Haymarket will develop a five-point verification mobile
platform, a first-of-its-kind, for the HCP market to create
targeted, contextually driven marketing initiatives that maximize
the vast amount of consumer and health care data available via the
Haymarket Medical Network and SITO.
“Today’s marketer is more focused than ever on data, and this is
a critical inflection point for driving intelligent spend models,
and, in turn, increasing ROI, brand awareness, and consumer
loyalty,” said Tom Pallack, CEO of SITO. “With a platform
customized for the HCP market, Haymarket will gain business
critical insights across both online and offline touchpoints.”
Using advanced data science and analytics, SITO’s technology
empowers marketers to not only understand past behavior, but also
analyze real-time interactions with unprecedented speed and
accuracy, then optimize campaigns in the moment.
“The SITO platform enables Haymarket Media to expand our reach
and deliver highly relevant media messages using a combination of
the Haymarket Medical Network insights database and SITO’s
location-based data. This new dataset will allow us to reach HCPs
in key locations such as hospitals, physician offices, medical
conferences, treatment centers, as well as pharmacies and retail
clinics,” said Lee Maniscalco, CEO of Haymarket Media.
About SITO Mobile, Ltd.
SITO turns the consumer journey into a powerful instrument for
marketers, delivering actionable insights that influence behavior
in real-time. Through Consumer Behavior and Location Sciences™,
SITO develops customized, data-driven solutions for brands spanning
strategic insights and media. Our science and products reveal a
deeper, real-time understanding of customer interests, actions and
experiences providing increased clarity for brands when it comes to
navigating business decisions and delivering advertising. The
company is home to an internally developed, proprietary
location-data technology stack, arming clients with a powerful
resource for granular data, real-time insights and optimization,
and delivery of successful media campaigns. Using in-store
targeting, proximity targeting, geo-conquesting and attribution
data, SITO creates audience profiles to develop measurable
hyper-targeted campaigns for brands. For more information regarding
SITO’s science, technology and customized solutions spanning media
and research, visit www.sitomobile.com.
About Haymarket Media
Haymarket Media is an award-winning specialist content and
information group. With 24 market-leading media brands, Haymarket
offers unmatched expertise and insight through balanced, relevant,
original content across a spectrum of media channels. Haymarket is
home to the highly regarded health care professional brands such as
Clinical Advisor, Dermatology Advisor, and MPR among a portfolio of
HCP-focused, specialty-specific websites, as well as the esteemed
business media titles PRWeek and MM&M.
Cautionary Statement Regarding Certain Forward-Looking
Information
This press release contains forward-looking statements. These
statements are based on our management’s beliefs and assumptions
and on information currently available to our management.
Forward-looking statements include statements concerning the
following: SITO’s plans and initiatives; our possible or assumed
future results of operations; our ability to attract and retail
customers; our ability to sell additional products and services to
customers; our competitive position; our industry environment; and
our potential growth opportunities. You should not place undue
reliance on forward-looking statements, because they involve known
and unknown risks, uncertainties and other factors, which are, in
some cases, beyond our control and which could materially affect
results. Factors that may cause actual results to differ materially
from current expectations include, among other things, those listed
under “Risk Factors” in our Annual Report on Form 10-K and the
reports we file with the SEC. Actual events or results may vary
significantly from those implied or projected by the
forward-looking statements due to these risk factors. No
forward-looking statement is a guarantee of future performance. You
should read our Annual Report on Form 10-K and the documents that
we reference in our Annual Report on Form 10-K and have filed as
exhibits thereto with the Securities and Exchange Commission, or
the SEC, with the understanding that our actual future results and
circumstances may be materially different from what we expect.
Forward-looking statements are made based on management’s beliefs,
estimates and opinions on the date the statements are made and we
undertake no obligation to update forward-looking statements if
these beliefs, estimates and opinions or other circumstances should
change, except as may be required by applicable law. Although we
believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future results,
levels of activity, performance or achievements.
Media Contact:
Katie McGovern SHIFT Communications sito@shiftcomm.com
IR Contact: Rob Fink Hayden IR rob@haydenir.com
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