DANIA BEACH, Fla., Nov. 17, 2017
/PRNewswire/ -- Plum, the company that introduced the first
appliance that automatically identifies, preserves, chills and
serves wine by the glass, today announced a partnership with
Williams Sonoma, through which Williams Sonoma will sell Plum
online at williamssonoma.com and through the Williams Sonoma
catalog. Williams Sonoma customers
will also be able to shop for Plum at select Williams Sonoma retail
locations across the U.S. in early 2018.
Featuring state of the art preservation, cooling and automation,
Plum is perhaps the most sophisticated household appliance ever
made. Plum's molded, brushed stainless steel shell curves around
the device, providing a sophisticated aesthetic that is at home in
kitchens, living rooms and wet bars.
"Williams Sonoma caters to precisely the kind of customers that
Plum was created for – people with an appreciation of design and
workmanship, that love to cook and entertain," said David Koretz, founder and CEO of Plum. "With
Plum, these customers will be able to appreciate wine in precisely
the way the winemaker intended. They will be able to effortlessly
pair wine with food, and be a spectacular host with red and white
available at a touch. We are proud to partner with Williams Sonoma
to help change the way that wine is consumed, putting more control
in the hands of wine lovers everywhere."
Inside, Plum holds two standard 750ml bottles with any closure –
natural cork, artificial cork, engineered cork, and even metal
screw caps. Plum preserves each wine for up to 90 days without
removing the cork, and serves each wine at the perfect temperature
for that varietal, transforming wine lovers' enjoyment from
by-the-bottle to by-the-glass.
Each bottle is automatically identified by an integrated
computer and cameras, and the labels appear on a full-color,
seven-inch touchscreen that allows users to enjoy a taste or a
glass of either wine at a touch.
"Plum parallels Williams Sonoma's passion for providing our
customers with appliances that are best-in-class in technology,
functionality and design," said Adam
Blank Vice President of Merchandise for Williams Sonoma.
"Our customers that are passionate about wine will love the
unprecedented technology of Plum."
Williams Sonoma will offer Plum
to consumers at a retail price of $1,499.
How Plum Works
- Users simply place two 750ml bottles of wine inside Plum. They
don't need to remove the foil or closure. The bottle rests at a
55-degree angle, letting sediment collect in the shoulder of the
bottle and not in the glass.
- Plum's automated wine identification photographs each wine
label and automatically recognizes the vintage, varietal, region,
winery and wine from a database of more than six million wines.
- The serving temperature for each varietal is automatically set
for any of the 220 commercially-available wine varietals and
blends. Integrated solid state cooling silently chills each bottle
to the perfect serving temperature.
- A motorized, double-cored needle pierces the closure and
pressurizes the bottle of wine with argon gas, which keeps oxygen
out without affecting the wine. The needle stays in the bottle and
the bottle remains pressurized until empty, preventing any oxygen
from entering the system. The patent-pending needle-in-a-needle
design is able to pierce any closure including natural cork,
artificial cork, engineered cork, and even metal screw caps.
- Stainless steel tubing, just like those used in winemaking, and
an electronic seal keep the wine perfectly preserved, delivering it
directly from the bottle into the glass at the touch of a
button.
- Environmentally friendly, Plum's refillable argon canister only
needs to be changed every 18 months, on average.
- Plum's integrated WiFi and web application automatically keeps
track of users' wine history, and allows them to see what friends,
sommeliers and winemakers are drinking.
About Plum
Plum is dedicated to transforming how
consumers enjoy wine from the bottle to the glass. Plum's flagship
product reflects our mission of delivering the perfect glass of
wine on demand, every time – preserved and at the ideal serving
temperature. Plum, Inc. is headquartered in Dania Beach,
Florida with offices in
Palo Alto, California.
www.plum.wine.
About Williams Sonoma
Since its founding by
Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc.
(NYSE: WSM) portfolio of brands, Williams Sonoma is a leading
specialty retailer of high-quality products for the kitchen and
home, providing world-class service and an engaging customer
experience. Products include cookware, cooks' tools, cutlery,
electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as
well as furniture, lighting and decorative accessories. Each store
offers cooking classes and tastings conducted by expert culinary
staff. A comprehensive gift registry program for weddings and other
special events is available in stores and online.
On williamssonoma.com and the Williams Sonoma
blog, Taste, customers can find recipes, tips, and techniques
that help them create delicious meals. Williams Sonoma can also be found on Facebook,
Instagram, Twitter, Pinterest, Google+ and YouTube.
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SOURCE Plum