NEW YORK, Nov. 15, 2017 /PRNewswire/ -- Foot Locker
today announced that it is continuing the legacy of the "Week of
Greatness" around the globe with its sixth-annual campaign by not
only delivering the most anticipated footwear and apparel launches,
but by committing and championing Acts of Greatness – physical acts
of generosity that inspire and uplift others – through the
action-oriented platform, #GreatnessDoesGood.
Foot Locker is bringing #GreatnessDoesGood to life through
product and monetary donations, in-store collection points, and
local market charitable activations, to help those impacted by
recent U.S. and global events, alongside partners like Nike,
Jordan, adidas, Puma, Converse,
Reebok and the New York Knicks.
"At Foot Locker, we believe that greatness is not only about
what sneakers you wear, it's about what you do while you're in
them," said Dick Johnson, CEO and
President of Foot Locker, Inc. "This year, instead of bringing
together the biggest stars in sports to create our well-known,
humorous ads for the annual Week of Greatness, we are bringing
global sneakerheads together to commit and champion Acts of
Greatness."
At the center of this year's Week of Greatness is a call to
support the needs in Puerto Rico
following the impact of Hurricane Maria, the strongest hurricane to
hit Puerto Rico since 1932. In
addition to delivering essential aid to help its associates, their
families and the communities in need, Foot Locker is introducing
sneaker donation bins in more than 1,650 of its stores around the
globe as a part of its partnership with non-profit, Soles4Souls.
Customers are invited to donate new and gently-worn shoes in store,
beginning Nov. 18 through Nov. 26,
2017. New shoes donated in the U.S. will be sent to
Puerto Rico, while used shoes –
and all footwear donations made in Foot Locker locations outside
the U.S. – will benefit the Soles4Souls Micro-Enterprise program,
driving commerce for entrepreneurs in developing countries.
"Helping Puerto Rico overcome the devastating impact of
Hurricane Maria is a cause that is very near and dear to my heart.
Foot Locker's generosity throughout the Week of Greatness will
undoubtedly have an impact as the island continues to rebuild and
recover the many items, including clothing and shoes, that were
lost," said NBA star, Carmelo
Anthony. "I encourage everyone to join me in donating any
unworn pair that you can to help those in need in Puerto Rico through the #GreatnessDoesGood
campaign."
Foot Locker is joining its customers in donating, providing
thousands of new pairs from its own supply to support on-going
recovery efforts in Puerto Rico.
The brand has committed to donating more than $1,000,000 towards humanitarian relief efforts
around the globe, including $100,000
to support Soles4Souls from the Foot Locker Foundation. Top
athletes, artists and influencers including Carmelo Anthony, Paul
George and Kyrie Irving will also commit their own Acts of
Greatness by donating their shoes to the cause, with additional
support from their peers rolling in.
"We are extremely excited to be a part of Foot Locker's Week of
Greatness," said Buddy Teaster,
President and CEO of Soles4Souls. "Puerto Rico needs our support and we thank
Foot Locker and their customers for helping Soles4Souls continue to
provide the much-needed relief many still desperately need."
To announce this year's unique take on the Week of Greatness,
Foot Locker today released two digital videos featuring athlete
"look-alikes," available on YouTube.com/FootLocker. The spots
humorously showcase the "athletes" discussing how instead of
putting top athletes and celebrities in a Week of Greatness
commercial, as Foot Locker has done in years past, the brand is
bringing stars together to commit acts of generosity both on a
national level, and for their local communities. The first digital
spot features actors that look like adidas brand ambassadors
Damian Lillard, James Harden, and Kristaps Porzingis. The second
spot highlights the likeness of Nike and Jordan athletes Carmelo Anthony, Anthony
Davis and Kyrie Irving.
"I've partnered with Foot Locker before but this year's Week of
Greatness campaign is special because I get the opportunity to do
something that's important to me which is support the community and
help those in need," said NBA star, Damian
Lillard. Later this week I'll be working with Foot Locker on
my 'Act of Greatness' in Portland,
talking with teens about respecting each other and themselves, and
spreading the #GreatnessDoesGood spirit."
New sneaker releases from Nike, Jordan, adidas and more will drop daily
beginning Nov. 18 in Foot Locker,
Lady Foot Locker, and Kids Foot
Locker stores globally. Visit Foot Locker's Launch Locator to find
the hottest #WeekofGreatness launches at a local store.
Join the conversation by committing and sharing Acts of
Greatness using #GreatnessDoesGood and visit @footlocker on
Twitter, Instagram and Facebook or by visiting
footlocker.com/GreatnessDoesGood for more information on the
campaign.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc. (NYSE: FL) is a
specialty athletic retailer that operates more than 3,350 stores
in North America, Europe, Australia, and New
Zealand. Through its Foot Locker, Footaction, Lady Foot
Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and
Sidestep retail stores, as well as its direct-to-customer channels,
including footlocker.com and Eastbay.com, the Company is a leading
provider of athletic footwear and apparel.
About Soles4Souls:
Soles4Souls disrupts the cycle of poverty by creating
sustainable jobs and providing relief through the distribution of
shoes and clothing around the world. Headquartered in Nashville, Tennessee, the organization
repurposes product to supply its micro-enterprise, disaster relief
and direct assistance programs. Since 2006, it has distributed more
than 30 million pairs of shoes in 127 countries. A nonprofit social
enterprise, Soles4Souls earns more than half of its income and
commits 100% of donations to programs. Visit soles4souls.org and
follow @Soles4Souls on social media for more information.
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SOURCE Foot Locker, Inc.