Statement of Beneficial Ownership (sc 13d)
November 03 2017 - 3:19PM
Edgar (US Regulatory)
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13D
Under the Securities Exchange Act of 1934
(Amendment No.  )
Health Insurance Innovations, Inc.
(Name of Issuer)
Class A Common Stock, par value $0.001 per share
(Title of Class of Securities)
42225K106
(CUSIP Number)
J. Carlo Cannell
Cannell Capital LLC
245 Meriwether Circle
Alta, WY
83414
(307) 733-2284
(Name, Address and Telephone Number of Person
to Receive Notices and Communications)
November 3, 2017
(Date of Event Which Requires Filing of This Statement)
If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is
the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-1(f)
or 240.13d-1(g), check the following box. ☐
Note.
Schedules filed in paper format shall include a signed original and
five copies of the schedule, including all exhibits. See §240.13d-7
for other parties to whom copies are to be sent.
(Continued on following pages)
(Page 1 of 9 Pages)
______________________
* The remainder of this cover page shall be filled out for a reporting person’s
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter disclosures
provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934
(“
Act
”) or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however,
see
the
Notes
).
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a current
valid OMB control number.
CUSIP No. 42225K106
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Page 2 of 9 Pages
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1
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NAME OF REPORTING PERSON
Cannell Capital LLC
I.R.S. Identification Nos. of above persons (entities only)
94-3366999
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2
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a) ☐
(b) ☐
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3
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SEC USE ONLY
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4
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SOURCE OF FUNDS
(see instructions)
WC/OO
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5
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CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) ☐ or 2(e) ☐
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6
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CITIZENSHIP OR PLACE OF ORGANIZATION
USA
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NUMBER OF SHARES
BENEFICIALLY OWNED BY
EACH REPORTING
PERSON WITH
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7
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SOLE VOTING POWER*
1,033,545
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8
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SHARED VOTING POWER
0
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9
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SOLE DISPOSITIVE POWER*
1,033,545
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10
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SHARED DISPOSITIVE POWER
0
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11
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,033,545
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12
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CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ☐
(see instructions)
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13
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
8.1%*
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14
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TYPE OF REPORTING PERSON
IA
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* Based on information set forth on the Form 10-Q of Health Insurance Innovations, Inc.,
(the “Company”, “Registrant”, or “HIIQ”) as filed with the Securities and Exchange Commission on
November 2, 2017, there were 12,700,986 shares of Class A Common Stock par value $0.001
per share (the “Shares”), of the Company issued and outstanding as of
October 30, 2017.
As of November 3, 2017 (the “Reporting Date”), the Cuttyhunk Master Portfolio
(“Cuttyhunk”), Tristan Partners, L.P. (“Tristan”),
the Tristan Offshore Fund Ltd. (“Tristan Offshore”),
Tonga Partners, L.P. (“Tonga”), and sundry separately managed accounts, over
which J. Carlo Cannell has investment discretion (the “Cannell SMAs” and collectively
with Cuttyhunk, Tonga, Tristan and Tristan Offshore, the “Investment Vehicles”),
held in the aggregate 1,033,545 Shares.
CUSIP No. 42225K106
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Page 3 of 9 Pages
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1
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NAMES OF REPORTING PERSONS
I.R.S. Identification Nos. of above persons (entities only)
J. Carlo Cannell
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2
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a) ☐
(b) ☐
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3
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SEC USE ONLY
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4
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SOURCE OF FUNDS
(see instructions)
WC/OO
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5
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CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) ☐ or 2(e) ☐
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6
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CITIZENSHIP OR PLACE OF ORGANIZATION
USA
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NUMBER OF SHARES
BENEFICIALLY OWNED BY
EACH REPORTING
PERSON WITH
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7
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SOLE VOTING POWER*
1,033,545
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8
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SHARED VOTING POWER
0
|
9
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SOLE DISPOSITIVE POWER*
1,033,545
|
10
|
SHARED DISPOSITIVE POWER
0
|
11
|
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,033,545
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12
|
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ☐
(see instructions)
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13
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
8.1%*
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14
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TYPE OF REPORTING PERSON
IN
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|
|
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* Based on information set forth on the Form 10-Q of Company as filed with the Securities and Exchange Commission on
November 2, 2017, there were 12,700,986 shares of Class A Common Stock par value $0.001
per Share of Company issued and outstanding as of October 30, 2017.
As of Reporting Date the Investment Vehicles held in the aggregate 1,033,545 Shares.
CUSIP No. 42225K106
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Page 4 of 9 Pages
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Cannell Capital LLC acts as the investment adviser to to Tonga, Tristan,
Tristan Offshore, the Cannell SMAs, and the investor sub-adviser for Cuttyhunk.
Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC.
The Reporting Person possesses the sole power to vote and to direct
the disposition of the Shares held by the Investment Vehicles.
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Item 1. Security and Issuer
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The title of the class of equity securities to which this Schedule 13D relates is
the Common Stock par value $0.001 per share of Health Insurance Innovations, Inc.,
a Delaware corporation.
The address of the principal executive offices of the
Company is 15438 N. Florida Avenue, Suite 201, Tampa, FL 33613.
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Item 2. Identity and Background
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a)
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The name of the Reporting Person is J. Carlo Cannell (the “Reporting Person”).
The Reporting Person is the sole managing member of Cannell Capital LLC, an
investment sub-adviser for the Cuttyhunk Master Portfolio and investment adviser to
the Cannell SMAs and to the following entities:
Tonga Partners, L.P.
Tristan Partners, L.P.
Tristan Offshore Fund, Ltd.
Set forth in the attached Annex "A" and incorporated herein by reference is a
listing of the directors, general partners, managing members and controlling
persons of the Reporting Person and the Investment Vehicles (collectively,
the “Covered Persons”), and sets forth the principal occupation,
citizenship and principal place of business of each Covered Person.
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b)
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The principal business address of the Reporting Person is:
245 Meriwether Circle
Alta, WY 83414
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c)
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The principal business of the Reporting Person is the performance of
investment management and advisory services. The principal business of the
Investment Vehicles is investment in securities.
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d)
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Neither the Reporting Person, nor to the best of its knowledge, any of the
Investment Vehicles, has, in the last five years, been convicted in a criminal
proceeding (excluding traffic violations or similar misdemeanors).
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e)
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Neither the Reporting Person, nor to the best of its knowledge, any of the Investment
Vehicles, has, during the last five years, been a party to a civil proceeding of
a judicial or administrative body of competent jurisdiction and as a result of
such proceeding was or is subject to a judgement, decree or final order
enjoining future violations of, or prohibiting or mandating activities subject
to, federal or state securities laws or finding any violations with respect to
such laws.
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f)
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The place of organization of the Reporting Person is as follows:
The citizenship of each Covered Person is set forth on the attached Annex A
and incorporated herein by reference.
Mr. J. Carlo Cannell is the Managing Member of Cannell Capital LLC, a Wyoming
limited liability company.
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Item 3. Source and Amount of Funds or Other Consideration
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The securities to which this statement relates were acquired by the Reporting
Person using the working capital of each Investment Vehicle as follows:
The Cuttyhunk Master Portfolio: $1,400,555
Tonga Partners, L.P.: $4,948,141
Tristan Partners, L.P.: $4,233,954
Tristan Offshore Fund, Ltd.: $1,971,107
Cannell SMAs: $2,916,644
The Investment Vehicles have invested an aggregate amount of approximately $15,470,401 in the Shares.
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CUSIP No. 42225K106
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Page 5 of 9 Pages
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Item 4. Purpose of Transaction
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Cannell Capital LLC, on behalf of the Investment Vehicles, identified the Company as an
entity satisfying each of the Investment Vehicle's investment criteria. The Investment Vehicles acquired and continue
to hold the Shares as a long-term investment.
Cannell Capital LLC (“CC”) changes its investment position from a passive 13G filing to a so-called active 13D filing
because of recent conversations it has enjoyed with the Registrant.
CC believes that HIIQ would benefit from at least one additional board member and especially one who resides outside of Tampa,
Florida (where most of the current board members would appear to reside). We believe that this new board member should
possess knowledge of and credibility in investing.
Promulgating this change of investment position is the recalcitrance with which the Registrant has responded to the efforts of CC
to help shareholders by requesting this innocuous appointment. What is so threatening about the addition of one board seat?
Have you ever asked a drug addict to enjoy a drug test? The manner in which they resist such says a lot about the merit of such.
CC is concerned by the style in which the Registrant dodges its fair and reasonable request.
CC hopes to work collaboratively with HIIQ to improve the Company’s Board of Directors. Accordingly, it would be happy to proffer
suggestions. The Registrant’s resistance to the expansion of independent views on its Board is no longer acceptable however.
CC reserves the right to discuss various views and opinions with respect to
the Company and its business plans with the Company or the members of its senior
management. The discussion of such views and opinions may extend from ordinary
day-to-day business operations to matters such as nominees for representation on the
Company’s board of directors, senior management decisions and extraordinary business
transactions. Mr. Cannell reserves the right to take such action as he may deem
necessary from time to time to seek to maximize the value of the Shares. Such
actions may include, but may not necessarily be limited to, pursuit of strategic
initiatives to enhance shareholder value.
CC may engage in any of the actions specified in Items 4(a) through 4(j) to the Schedule 13D general instructions.
Except as set forth above, CC has no
present plans or proposals that relate to or would result in any of the
transactions described in Item 4 of Schedule 13D.
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Item 5. Interest in Securities of the Issuer
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Based on information set forth in the Company's Form 10-Q as filed with the
Securities and Exchange Commission on November 2, 2017, there were 12,700,986
Common Shares issued and outstanding as of October 30, 2017.
(a) As of the Reporting Date, for the purposes of Reg. Section 240.13d-3, Cannell
Capital LLC may be deemed to beneficially own 1,033,545 Shares, or approximately
8.1% of the Shares deemed issued and outstanding as of the Reporting Date.
(b) Cannell Capital LLC possesses the sole power to vote and to direct
the disposition of the Shares held by the Investment Vehicles.
(c) The following table details the transactions during the sixty days on or prior
to the Reporting Date in Shares, or securities convertible into, exercisable for or
exchangeable for Shares, by Cannell Capital LLC or any other person or entity
controlled by him or any person or entity for which he possesses voting or
investment control over the securities thereof (each of which was effected in
an ordinary brokerage transaction by Cannell Capital LLC on behalf
of the Investment Vehicles).
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Entity
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Date
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Quantity
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Price
Per Share
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Form Of
Transaction
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Cannell SMAs
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09/05/2017
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1,415
|
30.9687
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Buy
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Cuttyhunk
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09/05/2017
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1,999
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30.9687
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Buy
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Tonga
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09/05/2017
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6,632
|
30.9687
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Buy
|
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Tristan
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09/05/2017
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1,848
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30.9687
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Buy
|
|
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Tristan Offshore
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09/05/2017
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830
|
30.9687
|
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Buy
|
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CUSIP No. 42225K106
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Page 6 of 9 Pages
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Entity
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Date
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Quantity
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Price
Per Share
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Form Of
Transaction
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Cannell SMAs
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09/07/2017
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4,232
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30.6622
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Buy
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Cuttyhunk
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09/07/2017
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5,980
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30.6622
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Buy
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Tonga
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09/07/2017
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19,825
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30.6622
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Buy
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Tristan
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09/07/2017
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5,529
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30.6622
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Buy
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Tristan Offshore
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09/07/2017
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2,484
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30.6622
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Buy
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Cannell SMAs
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09/08/2017
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1,896
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29.9407
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Buy
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Cuttyhunk
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09/08/2017
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2,679
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29.9407
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Buy
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Tonga
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09/08/2017
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8,877
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29.9407
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Buy
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Tristan
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09/08/2017
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2,477
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29.9407
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Buy
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Tristan Offshore
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09/08/2017
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1,113
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29.9407
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Buy
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Cannell SMAs
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09/11/2017
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29,615
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23.6947
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Buy
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Cuttyhunk
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09/11/2017
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14,340
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23.6854
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Buy
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Nashuk
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09/11/2017
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24,144
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23.6854
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Buy
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Tonga
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09/11/2017
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47,549
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23.6854
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Buy
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Tristan
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09/11/2017
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41,300
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23.6854
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Buy
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Tristan Offshore
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09/11/2017
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19,402
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23.6854
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Buy
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Cannell SMAs
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09/12/2017
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14,693
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19.6842
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Buy
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Cuttyhunk
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09/12/2017
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5,309
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19.6655
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Buy
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Nashuk
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09/12/2017
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4,120
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19.6655
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Buy
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Tonga
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09/12/2017
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17,602
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19.6655
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Buy
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Tristan
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09/12/2017
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22,644
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19.6655
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Buy
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Tristan Offshore
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09/12/2017
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10,632
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19.6655
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Buy
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Cannell SMAs
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09/13/2017
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2,857
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20.3825
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Buy
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Cuttyhunk
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09/13/2017
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1,033
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20.2862
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Buy
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Nashuk
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09/13/2017
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802
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20.2862
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Buy
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Tonga
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09/13/2017
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3,426
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20.2862
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Buy
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Tristan
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09/13/2017
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4,413
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20.2862
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Buy
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Tristan Offshore
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09/13/2017
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2,069
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20.2862
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Buy
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Cannell SMAs
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09/27/2017
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3,911
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18.8677
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Buy
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Cannell SMAs
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09/28/2017
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9,001
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13.7341
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Buy
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Cuttyhunk
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09/28/2017
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2,608
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13.7035
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Buy
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Nashuk
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09/28/2017
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1,453
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13.7035
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Buy
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Tonga
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09/28/2017
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8,649
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13.7035
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Buy
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Tristan
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09/28/2017
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18,751
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13.7035
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Buy
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Tristan Offshore
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09/28/2017
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8,802
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13.7035
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Buy
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Nashuk
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10/17/2017
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30,519
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21.9811
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Sell
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Cuttyhunk
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10/20/2017
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2,912
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21.7217
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Sell
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Cannell SMAs
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11/02/2017
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4,146
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20.1785
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Buy
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Cuttyhunk
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11/02/2017
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1,556
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20.1785
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Buy
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Tonga
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11/02/2017
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5,449
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20.1785
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Buy
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Tristan
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11/02/2017
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11,813
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20.1785
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Buy
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Tristan Offshore
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11/02/2017
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5,545
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20.1785
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Buy
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Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer
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None
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Item 7. Material to Be Filed as Exhibits
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None
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CUSIP No. 42225K106
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Page 7 of 9 Pages
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SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and correct.
Dated: November 3, 2017
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Cannell Capital LLC
By: /s/ J. Carlo Cannell
Name: J. Carlo Cannell
Title: Managing Member
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CUSIP No. 42225K106
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Page 8 of 9 Pages
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Annex "A"
MANAGERS AND GENERAL PARTNERS OF THE REPORTING PERSON AND THE INVESTMENT VEHICLES
The following sets forth the name, principal occupation, citizenship or
jurisdiction of organization and principal place of business of the
directors, general partners, managing members or controlling persons
of the Reporting Person and the Investment Vehicles (the “Covered Persons”) indicated below:
J. Carlo Cannell
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Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:
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J. Carlo Cannell
Managing Member
Investment Management
Wyoming, United States
(1)
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Cannell Capital LLC
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Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:
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J. Carlo Cannell
Managing Member
Investment Management
Wyoming, United States
(1)
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Tonga Partners, L.P.
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Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:
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Cannell Capital LLC
Investment Adviser and General Partner
Investment Management
Wyoming, United States
(1)
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The Cuttyhunk Master Portfolio
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Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:
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Cannell Capital LLC
Investment Subadviser
Investment Management
Wyoming, United States
(1)
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Tristan Partners, L.P.
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Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:
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Cannell Capital LLC
Investment Adviser and General Partner
Investment Management
Wyoming, United States
(1)
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Tristan Offshore Fund, Ltd.
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Name:
Title or Relationship with Reporting Person:
Principal Occupation or Employment:
Citizenship or Jurisdiction of Organization:
Principal Place of Business:
|
Cannell Capital LLC
Investment Adviser
Investment Management
Cayman Islands
(2)
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CUSIP No. 42225K106
|
Page 9 of 9 Pages
|
Annex "B"
Agreement Regarding the Joint Filing of Schedule 13D
1)
|
Each of them is individually eligible to use the Schedule 13D to which this
Exhibit is attached, and such Schedule 13D is filed on behalf each of them;
|
2)
|
Each of them is responsible for the timely filing of such Schedule 13D and
any amendments thereto, and for the completeness and accuracy of the
information concerning such person contained therein; but none of them is
responsible for the completeness or accuracy of the information concerning the
other persons making the filing, unless such person knows or has reason to
believe that such information is inaccurate.
|
Dated: November 3, 2017
|
By: /s/ J. Carlo Cannell
Name: J. Carlo Cannell
|
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Cannell Capital LLC
By: /s/ J. Carlo Cannell
Name: J. Carlo Cannell
Title: Managing Member
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