Alibaba Group Officially Kicks Off 2017 11.11 Global Shopping Festival in Shanghai
October 31 2017 - 7:00AM
Business Wire
140,000 brands, 15 million quality products and
half a billion consumers around the world to take part in the
24-hour festival as the New Retail experience unfolds
Alibaba Group (NYSE:BABA) officially kicked off its 11.11 Global
Shopping Festival today, announcing an array of promotional
initiatives, innovative consumer engagement features and unique
entertainment that will lead up to November 11. Since 2009, this
has become the largest and most anticipated online and mobile
shopping festival in the world.
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the full release here:
http://www.businesswire.com/news/home/20171031005732/en/
The 11.11 Global Shopping Festival has evolved from a 24-hour
online sale into a 24-day festival season celebrated both online
and offline. Consumers around the world will enjoy promotions and
offers from more than 140,000 brands and 15 million product
listings. For Chinese consumers, who are increasingly aspiring for
quality products and a wider range of choice, more than 60,000
international brands will be available to them across the Alibaba
marketplaces.
This year’s Festival will be the first time that merchants and
consumers experience New Retail, Alibaba’s drive to integrate
online and offline shopping experiences. Daniel Zhang, Alibaba
Group CEO said: “The 11.11 Global Shopping Festival is a
large-scale business collaboration bringing together consumers,
retailers, logistics companies, financial institutions, online as
well as offline stores and shopping centers around the world. It is
a grand stage for showcasing the New Retail initiative pioneered by
Alibaba.”
This year’s event will feature:
New Retail: During the Festival, Alibaba will collaborate
with 52 shopping malls to set up 60 New Retail-powered Pop-up
Stores across 12 cities in China. Consumers can visit a pop-up
store of a cosmetics brand, for example, to experience an augmented
reality (AR) lipstick trial.
Nearly 100,000 stores available in 31 provinces and 334 cities
throughout China will also be converted into “smart stores” to
bring a range of New Retail experiences such as facial recognition
payment and scan-and-deliver O2O shopping. New Retail will also be
rolled out for community stores such as Rural Taobao service
centers and neighborhood convenience stores.
Buy Globally, Sell Globally: More than 60,000
international brands will be available across the Alibaba
marketplaces. Participating brands include Adidas, Bose, La Mer,
L'Oréal, Mac, Mattel, Mondelez, Nike, P&G, Shiseido, Siemens,
Unilever, Uniqlo, Wyeth, Zara, and more.
Through a new Tmall initiative inaugurated in June this year,
100 Chinese brands can sell globally, with a focus on the Southeast
Asian markets at the initial stage. Free shipping will be
introduced to ten countries during this year’s Festival to extend
the global reach.
Consumer Engagement and Retail as Entertainment: This
year, Alibaba will continue to leverage its media and entertainment
assets to drive online consumption. Chris Tung, Alibaba Group’s
Chief Marketing Officer, said, “Alibaba Group’s 2017 11.11 Global
Shopping Festival brings consumers around the world a step closer
to realizing the aspirational life where entertainment and retail
become one. Regardless of their physical location, consumers will
be able to participate in more experiences than ever before this
year, all showing the reality of New Retail. We start today but
this is a festival with nearly two weeks of celebration and so many
different ways to participate.”
- An AR game on Mobile Taobao App
called Catch the Cat will drive online traffic to offline
locations. Consumers will use their mobile device to catch the
virtual Tmall Cat mascot at a number of retail partner locations to
win special perks, discounts and coupons for use at online and
offline stores.
- Red envelopes of more than RMB250
million will be shared among Chinese consumers through various
interactive games. One of which shoppers can invite friends to form
special teams, and once their team’s purchases reach a certain
amount collectively, all team members will be able to get discounts
and coupons.
- The See Now, Buy Now Fashion
Show this year will be a perfect iteration of “retail as
entertainment”. 27 global brands are joining with Alibaba to
produce the 4 hour Tmall Collection See Now, Buy Now Fashion Show
which will be broadcast across 7 different television and online
channels in China (Beijing TV, Youku, Weibo, Today’s Headline and
the Taobao and Tmall mobile apps) on October 31, starting at
9pm. Alibaba is leveraging its media and e-commerce platforms
to create one seamless experience where viewers can become
consumers on the spot and immediately buy what they see in the
fashion show, regardless of which platform they choose.Introduced
in 2016, this year’s fashion show will feature major brands under
fashion conglomerates such as LVMH, SMCP and Estée Lauder. It will
be a truly global show with a mix of international brands such as
Furla, Polo Ralph Lauren, GAP, Levi’s, Victoria’s Secret alongside
Chinese designers like Dong Liang, Daphne and Erdos.
- The 11.11 Countdown Gala
Celebration will be held on November 10 in Shanghai’s Mercedes
Benz Arena. Directed by Hollywood producer David Hill for the
second year in a row, the Gala will be broadcast live on three of
the leading satellite TV channels Zhejiang TV, Shenzhen TV and
Beijing TV, and will feature top-tier singers and movie stars who
will be announced in the weeks ahead.
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation
from just 27 merchants as an event for merchants and consumers to
raise awareness of the value in online shopping. Last year, nearly
100,000 merchants participated in the global shopping event, with
consumers spending RMB 120.7 billion (USD 17.79 billion) during the
24-hour period. For additional history and facts from last year’s
festival, as well as the latest news and updates on the 2017 11.11
Global Shopping Festival, please visit Alizila:
http://www.alizila.com
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a company that lasts at least 102
years.
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