Adobe Introduces New Lightroom CC Cloud Photography Service
October 18 2017 - 10:35AM
Business Wire
Integrated Cloud-Based Service Enables Easy Editing,
Organizing, Storing and Sharing of Photography From
Anywhere
Adobe (Nasdaq:ADBE) today announced the all-new Adobe Photoshop
Lightroom CC cloud-based photography service. Launched over a
decade ago, Lightroom became the industry’s leading desktop
application for editing and organizing photography. Now in an
increasingly mobile-centric world, and with major improvements in
smartphone cameras, Lightroom is transforming digital photography
again. Built for professionals and enthusiasts, the new Lightroom
CC fulfills the demands of today’s photographers for a more
accessible, cloud-based photography service for editing,
organizing, storing and sharing their photos from wherever they
are.
Featuring a streamlined user interface, Lightroom CC enables
powerful editing in full resolution across mobile, desktop and the
web. With Lightroom CC, photographers can make edits on one device
and automatically synchronize their changes everywhere. Lightroom
CC makes organizing photography collections easier with features
like searchable keywords that are automatically applied without the
hassle of tagging. And Lightroom CC makes it simple to share photos
on social media.
“As the leader in digital photography, today Adobe is unveiling
Lightroom CC, our next generation photography service,” said Bryan
Lamkin, executive vice president and general manager, Digital Media
at Adobe. “Lightroom CC answers photographers’ demand for a deeply
integrated, intelligent, cloud-based photography solution.”
Key Lightroom CC capabilities include:
- The most powerful image editing
technology: Built on the same imaging technology that powers
Photoshop and Lightroom, Lightroom CC offers a new streamlined
interface with easy-to-use sliders, presets and quick adjustment
tools.
- Edit anywhere: Lightroom CC
allows photographers to edit full-resolution photos anywhere – on
mobile devices, desktop or the web. Edits made on one device are
automatically synced across devices for anywhere access.
- Worry free back-up, cloud
storage: Lightroom CC has scalable storage options for safe and
secure back up of full-resolution photos – including raw
files.
- Powered by Adobe Sensei: Adobe
Sensei’s machine learning technology automatically applies
searchable keywords to objects in photographs – making organization
in Lightroom CC effortless.
- Built-in sharing tools:
Lightroom CC makes it easy to share photos directly via social
media and to create custom Lightroom web galleries that can be
shared via link. Photographers can also share their work through
new Adobe Portfolio integration with Lightroom CC.
- Updated award-winning mobile and web
experiences:
- Lightroom CC for mobile on iOS:
Built-in search functionality powered by Adobe Sensei, keyword
support, hierarchical album support, an enhanced iPad app layout
and iOS 11 files support.
- Lightroom CC for mobile on Android:
Tablet support and a local adjustments brush, along with the same
built-in search functionality, keyword support and hierarchical
album support as seen in the iOS app.
- Lightroom CC for web: Ability to create
and manage a public gallery page, as well as enhanced integration
with Adobe Portfolio, which enables subscribers to easily import
collections and publish their best shots to a customized Portfolio
website in just a few clicks.
Updates to Adobe Photoshop Lightroom Classic CC
Major updates to Lightroom Classic CC, previously known as
Lightroom CC, include an enhanced Embedded Preview workflow that
enables users to scroll through large sets of photos to select a
subset of images significantly faster than before. Lightroom
Classic CC also features new editing capabilities, including a new
Color Range and Luminance Masking functionality that enables users
to apply precise edits. As contrasted with the cloud-centric,
anywhere workflows of Lightroom CC, the new Lightroom Classic CC
continues to focus on a more traditional desktop-first workflow
with local storage and file and folder control.
Availability, Plans and Pricing
The all-new Lightroom CC is available across three photography
plans:
- For photographers that want an
all-in-one plan that offers the full benefits of the Lightroom CC
service plus the transformative power of Photoshop, the Creative
Cloud Photography plan with 1 TB includes Lightroom CC,
Lightroom for mobile and web, Photoshop CC, Adobe Spark with
premium features, Adobe Portfolio, and 1 TB of cloud storage
($19.99/month, but available at $14.99/month for the first year for
existing Creative Cloud Photography customers).
- Lightroom CC has also been added to the
existing Creative Cloud Photography plan with an additional
20 GB of storage to help users get started on the new service. This
plan remains at $9.99/month and includes Lightroom CC, Lightroom
for mobile and web, Lightroom Classic, Photoshop CC, Adobe Spark
with premium features, Adobe Portfolio, and 20 GB of cloud storage.
Creative Cloud All Apps members also have access to the new
Lightroom CC service.
- The all-new Lightroom CC plan
addresses the needs of photographers who want a cloud-based
photography service for editing, organizing, storing and sharing
their photos from wherever they are, and includes Lightroom CC,
Lightroom for mobile and web, Adobe Spark with premium features,
Adobe Portfolio, and 1 TB of cloud storage ($9.99/month).
For those who are truly mobile and don’t require a desktop
photography solution, the Lightroom Mobile plan for iOS and Android
is available with 100 GB ($4.99/month).
For more information on available plans, please visit
https://www.adobe.com/creativecloud/plans.html.
Helpful Links:
- Photography Page
- Learn more about Lightroom CC
- FAQs: Creative Cloud Photography plan,
Lightroom CC
- Download Lightroom CC for iPhone, iPad,
Android
- Blog Posts: Lightroom CC, Photoshop
CC
- Instagram
- Facebook
- Twitter
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeRoman Skuratovskiy, 415-504-2855skuratov@adobe.com
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