Axalta Announces 2017 SEMA Show Event Schedule and Special Guest Appearances
October 10 2017 - 2:40PM
Business Wire
Axalta Coating Systems (NYSE: AXTA) has announced the program of
events for its indoor booth, #22391, during the 2017 SEMA show at
the Las Vegas Convention Center in Las Vegas, Nevada from October
31 to November 3, 2017. The program highlights Axalta’s Refinish,
OEM, and Industrial coatings through demonstrations, guest
appearances, and more.
Program highlights include:
- Daily automotive design duels at the
Axalta booth with a grand finale at 8:00 p.m. on Wednesday,
November 1 at MEET in Las Vegas.
- Autograph session with TJ Ott, captain
of the Hot Tuna boat on National Geographic Channel’s Wicked Tuna.
Tuesday, October 31 at 2:00 p.m. and on Wednesday, November 1 at
11:00 a.m.
- Meet and greet the stars of History
Channel’s Detroit Steel at 2:00 p.m. on Wednesday, November 1.
- A discussion about the iconic Tucker
Corporation’s legacy with members of the Tucker family and a look
at the first ever Tucker Torpedo on November 2 at 11:30 a.m.
- A special appearance by Dale Earnhardt
Jr. with a look back on his racing career on Thursday, November 2,
at 1:00 p.m.
Axalta’s program begins at 10:00 a.m. on Tuesday, October 31
with the first of five Middlecott Sketchbattle: Automotive Design
Duels. Each head-to-head drawing battle, energized by
Detroit-inspired music, showcases the talent of automotive
designers, students and artists. Jamie Little, NASCAR® pit reporter
for Fox, and Brook Banham, cofounder of Middlecott Design will
serve as emcees for the event. Duels continue at 12:00 p.m. and
3:00 p.m. on October 31 and at 9:30 a.m. and 12:30 p.m. on November
1. In-booth duels lead up to the Axalta-sponsored Middlecott
Sketchbattle Experience at 8:00 p.m. on Wednesday, November 1 at
MEET Las Vegas, 233 S 4th Street, Las Vegas, Nevada 89101. You may
purchase tickets with a donation online or at the door. Proceeds
benefit DRIVE ONE TechCenter, a Detroit based nonprofit which
instills at-risk youth with valuable trade skills that are required
in today's automotive workforce.
On Tuesday, October 31 at 2:00 p.m. and on Wednesday, November 1
at 11:00 a.m., TJ Ott, captain of the Hot Tuna boat on National
Geographic Channel’s Wicked Tuna, will meet fans and sign
autographs. At 2:00 p.m. on Wednesday, November 1, the Mobsteel
crew, and cast of History Channel’s Detroit Steel will chat about
recent projects and hot design/build trends. Axalta welcomes Rob
Ida of Ida Automotive and Mike and Sean Tucker on Thursday,
November 2 at 11:30 a.m., to discuss the Tucker Corporation’s
legacy in the automobile industry and the first-ever Tucker
Torpedo, which Ida is currently building. Throughout the SEMA Show,
guests can observe pinstriping demonstrations by Axalta’s longtime
partners and artists, Dewayne Connot and Paul Quinn.
Axalta’s program culminates with a special appearance by Dale
Earnhardt Jr., driver of the No. 88 Axalta Chevrolet SS for
Hendrick Motorsports, on Thursday, November 2, at 1:00 p.m.
Earnhardt, voted by fans as NASCAR’s most popular driver for 14
consecutive years, will share his thoughts on his storied career
and upcoming final start as a full-time Cup Series driver on
November 19 in Miami.
For more information about Axalta’s schedule of events for the
2017 SEMA Show, please visit www.axalta.us/sema2017.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings
and providing customers with innovative, colorful, beautiful and
sustainable solutions. From light OEM vehicles, commercial vehicles
and refinish applications to electric motors, buildings and
pipelines, our coatings are designed to prevent corrosion, increase
productivity and enable the materials we coat to last longer. With
more than 150 years of experience in the coatings industry, the
over 13,600 people of Axalta continue to find ways to serve our
more than 100,000 customers in 130 countries better every day with
the finest coatings, application systems and technology. For more
information visit axalta.com and follow us @Axalta
on Twitter and on LinkedIn.
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Axalta Coating SystemsHeidi StilwellD: +1
610-358-5353heidi.stilwell@axaltacs.comaxaltacoatingsystems.com
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