Chipotle Cracks Code on All-Natural Queso; Available in All U.S. Restaurants on September 12
September 05 2017 - 1:31PM
Business Wire
Making queso without industrial additives proves challenging,
but popular with customers
Chipotle Mexican Grill (NYSE: CMG) is set to fulfill the wishes
of queso lovers from coast to coast, with the announcement that it
will be adding queso to its menu nationwide on Tuesday, September
12. The company has been testing queso in 350 restaurants in
Southern California and the Colorado area and has decided to take
it national.
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“Although queso was the number one requested menu item, we never
added it to our menu before now because we wouldn’t use the
industrial additives used in most quesos,” said Steve Ells,
founder, chairman and CEO at Chipotle. “Additives make typical
queso very consistent and predictable, but are not at all in
keeping with our food culture. Our queso may vary slightly
depending on the characteristics of the aged cheddar cheese used in
each batch, but using only real ingredients is what makes our food
so delicious.”
The complex and slightly spicy flavor of Chipotle’s queso comes
from the combination of simple ingredients customers can recognize
such as aged cheddar cheese, tomatillos, tomatoes and several
varieties of peppers. Chipotle is the only national restaurant
brand that uses no industrial additives, including so-called
natural flavors, color or preservatives in its food (except lemon
and lime juice which can be used as preservatives, though Chipotle
uses them only for taste).
The national roll-out comes after several testing phases,
beginning with initial tests in the Chipotle NEXT Kitchen in New
York earlier this summer followed by expanded tests in Colorado and
Southern California. Throughout the testing phase, Chipotle was
able to gain customer feedback, tweak the recipe and ingredient
proportions slightly, and arrive at the final recipe – a
combination that has proved very popular with customers.
Customers can order queso on their entrée, or on the side in two
sizes with chips. Prices vary slightly by city, but range from
$1.25 to add it to an entrée to $5.25 for a large side order.
Additional details are available at Chipotle.com/queso.
ABOUT CHIPOTLE
Steve Ells, Founder, Chairman and CEO, started
Chipotle with the idea that food served fast did not have to be a
typical fast food experience. Today, Chipotle continues to offer a
focused menu of burritos, tacos, burrito bowls, and salads made
from fresh, high-quality raw ingredients, prepared using classic
cooking methods and served in an interactive style allowing people
to get exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using real, whole
ingredients, and is the only national restaurant brand that
prepares its food using no added colors, flavors or other
industrial additives typically found in fast food. Chipotle
opened with a single restaurant in Denver in 1993 and now operates
more than 2,300 restaurants. For more information, visit
Chipotle.com.
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Chipotle Mexican GrillChris Arnold,
303-222-5912carnold@chipotle.com
Chipotle Mexican Grill (NYSE:CMG)
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