Cinedigm Selects Bamboo as Agency of Record for OTT Channels
August 24 2017 - 9:00AM
Business Wire
Cinedigm (NASDAQ: CIDM) announced today that the company has
chosen Bamboo as their mobile and social advertising agency of
record. Bamboo will provide full-service media, creative, and
analytics services to support Cinedigm’s OTT channels, including
Dove Channel, CONtv, Docurama and the forthcoming WHAM Network.
Bamboo has been leading mobile-first growth strategies for
clients since 2014 and has managed ~$100MM in media spend for
brands including Hotel Tonight, Dropbox, Peloton Cycle, and
Microsoft. They couple tremendous mobile and paid social expertise
with an "extension of the in-house team" mentality that makes them
the perfect partner for innovative, mobile-first companies in
scaling mode.
"Our expertise in persona-based marketing coupled with
Cinedigm's high-quality approach to building and distributing
over-the-top content will allow us to achieve
phenomenal things together. We believe that Cinedigm has a
unique opportunity to scale into a future where personalized, OTT
content is becoming the default entertainment choice for
mobile-first consumers. We're incredibly proud to be helping them
capitalize on that opportunity." Daniel Pearson, CEO of
Bamboo.
“In the competitive OTT market, it’s vital to have an innovative
partner with a strong track record of success in mobile-first
acquisition,” said Erick Opeka, EVP of Digital Networks for
Cinedigm. “We’re excited to bring their customer acquisition
expertise to our growing family of channels.”
The deal comes amidst Cinedigm’s recent announcement expanding
its world-class OTT offerings to Amazon Fire and Google’s
Chromecast platform, and will soon be followed by Android TV,
releasing in September 2017. These latest developments will
expand the reach of Cinedigm channels to over 60+ million potential
consumers.
Cinedigm channels utilizing Bamboo’s services
include:
- Dove Channel: targeting the
family values audience with movies and shows families can enjoy
together. The content offering includes mainstream and classic
family movies, documentaries, heartwarming TV series and children’s
programs. All of Dove Channel’s carefully curated content reflects
the time-honored standards of The Dove Foundation and its trusted
Family Seal of Approval.
- CONtv: catering to the enormous
and avid Comic Con audience. The channel currently boasts 2,500
hours of original programming, curated films and TV episodes, and
exclusive Comic Con panel coverage from dozens of annual nationwide
conventions.
- Docurama: targeted to the avid
documentary audience with over 1,200 titles, including
full-length and short-form documentaries, non-fiction TV
programming, and behind-the-scenes interviews.
- The WHAM Network: providing
news, information and entertainment 24/7 focused on the fast
growing global e-sports and gaming audience. Launches Fall
2017.
About Cinedigm
Cinedigm powers custom content solutions to the world’s largest
retail, media and technology companies. We provide premium feature
films and series to digital platforms including iTunes, Netflix,
and Amazon, cable and satellite providers including Comcast, Dish
Network and DirecTV, and major retailers including Walmart and
Target. Leveraging Cinedigm’s unique capabilities, content and
technology, the Company has emerged as a leader in the fast-growing
over-the-top channel business, with four channels under management
that reach hundreds of millions of devices while also providing
premium content and service expertise to the entire OTT
ecosystem.
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version on businesswire.com: http://www.businesswire.com/news/home/20170824005418/en/
CinedigmJill Newhouse Calcaterra,
310-466-5135jcalcaterra@cinedigm.com
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