Fans to reveal a new Star Wars: The Last Jedi
character via social media
New product line for Star Wars: The Last Jedi
launches globally at 12:01 AM September 1
More than 20,000 retail locations worldwide
will become home to augmented reality Star Wars characters from
September 1-3
Following the global phenomenon of Force Friday in 2015, Disney
and Lucasfilm today announced Find the Force, a global augmented
reality (AR) event rolling out on Force Friday II (September 1) to
commemorate the worldwide launch of new products inspired by Star
Wars: The Last Jedi.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170824005449/en/
Download the Star Wars app and use the
Find the Force feature to scan this image and meet the new Porg
characters from Star Wars: The Last Jedi in augmented reality. Find
the Force, a global augmented reality (AR) event rolling out for
Force Friday II (September 1-3), will commemorate the worldwide
launch of new products inspired by Star Wars: The Last Jedi. Fans
should download the Star Wars app before heading to more than
20,000 retail locations worldwide to participate. See more at:
www.starwars.com/findtheforce #FindtheForce #ForceFriday (Graphic:
Business Wire)
The pop-up AR treasure hunt aims to unite fans around the world
in the battle against the dark side in a unique three-day event at
over 20,000 retail locations across 30 countries. As fans turn up
to take home new Star Wars: The Last Jedi products, they will
have the opportunity to activate a unique augmented reality
experience featuring Star Wars characters, including fan-favorites
and new surprise additions from the film.
“Force Friday II is a major milestone in the countdown to Star
Wars: The Last Jedi. Star Wars has always championed new
technology, and we are excited that augmented reality will allow
fans to experience the universe in a whole new way,” said Kathleen
Kennedy, President of Lucasfilm.
From September 1-3, retailers around the world will invite fans
to Find the Force by taking part in an AR treasure hunt. Here’s how
it works: first, download the Star Wars App, which is your
one-stop-shop for all things Star Wars (those who already have the
app will need to download the latest version). Then, visit any one
of 20,000 participating retail locations to find a graphic that
contains the Find the Force logo. When you scan the graphic using
the Star Wars App, you’ll reveal a character, who through augmented
reality, will appear in the room with you. You can then take
photos, record videos, and share the experience on social media.
Come back each day to reveal new characters (15 in total across the
program’s three-day run). Click here for more information:
www.starwars.com/findtheforce.
“Force Friday II puts fans right at the center of the action
using augmented reality to bring our characters to life like never
before. The technology theme continues in the Star Wars: The Last
Jedi product line, which is our most innovative yet – we can’t wait
for fans to see what’s in store,” said Jimmy Pitaro, Chairman,
Disney Consumer Products and Interactive Media.
Fans can download the latest version of the Star Wars App (v.
2.3 or higher) beginning Aug. 24 for an early look at the new Porg
characters in AR before the AR treasure hunt goes live at
retail.
By sharing photos or videos featuring the in-store AR characters
on Twitter or Instagram using #FindtheForce and #Sweepstakes
throughout Force Friday II weekend, fans in select global markets
can participate in a sweepstakes for the chance to win the ultimate
fan experience: tickets to the Star Wars: The Last Jedi premiere in
December.
No Purchase Necessary. Enter sweepstakes between August 31, 2017
at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time
(“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open
to legal residents in 50 U.S. + D.C., Canada (excluding Quebec),
Australia, United Kingdom, Republic of Ireland, France, South Korea
and Chile who are 18+ or the age of majority in their place of
residence, whichever is older. Limit 15 entries per person. There
is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize
winner must travel to Los Angeles, California USA on or about
December 12, 2017. Visit starwars.com/findtheforce for Official
Rules including details on how to enter, additional eligibility
requirements, prize descriptions and limitations. Void where
prohibited. Sponsor: The Walt Disney Company (Australia) Pty.
Limited, Level 5, Chapel Street, South Yarra, Victoria 3141,
Australia.
More information about Find the Force and a how-to video is
available at www.starwars.com/findtheforce.
Star Wars: The Last Jedi opens in U.S. theaters on
December 15, 2017.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company’s stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises four main lines of business: Global
Licensing, Disney Retail, Publishing and Digital Media, and Games,
Apps, and Labs. The segment is home to world-class teams of app and
game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and
technologists who inspire imaginations and bring the magic of
Disney into the daily lives of families and fans around the
world.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney
Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture and
television production, the company’s activities include visual
effects and audio post-production, cutting-edge digital animation,
interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties
including the legendary STAR WARS and INDIANA JONES franchises.
Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, STAR WARS and related properties are trademarks
and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm
Ltd.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170824005449/en/
Disney Consumer Products and Interactive MediaJoss
Hastings818-544-0382joss.hastings@disney.comorMonica
Fernandez818-544-0378monica.c.fernandez@disney.com
Walt Disney (NYSE:DIS)
Historical Stock Chart
From Mar 2024 to Apr 2024
Walt Disney (NYSE:DIS)
Historical Stock Chart
From Apr 2023 to Apr 2024