PORTLAND, Ore., May 31, 2015 /PRNewswire/ -- Elemental
Technologies, the leading supplier of software-defined video
solutions for multiscreen content delivery, today announced that
the Orange TV Group is using Elemental video processing to expand
and enhance its Genflix over-the-top (OTT) content delivery
service. Elemental solutions are enabling the Orange TV Group
within PT Mega Media to expand its Genflix service availability on
a variety of smart devices and to broaden content offers for
subscribers across Indonesia.
Genflix, which launched in September
2013 as Indonesia's first
OTT service, will employ Elemental® Live and
Elemental® Server to provide subscribers a smooth and
uninterrupted viewing experience while watching Genflix's six
linear channels and premium video-on-demand offerings. The Genflix
service can be accessed by customers using mobile apps for Google
Android and Apple iOS-based phones. Content can now be repurposed
more efficiently for both linear and video-on-demand (VOD) streams
for all viewing platforms with guaranteed content security.
Elemental video processing software will provide a vital component
within the PT Mega Media video infrastructure as the media
enterprise works to grow its subscription base to 500,000 customers
and aims to become one of the leading pay TV operators in
Indonesia.
"OTT does not have a single standardized delivery technology,
digital rights management, or standardized consumption devices
compared with direct-to-home broadcast services. Genflix needs
flexibility to serve this complex market," said Bobby Sidharta, Chief Technology Officer of
Orange TV. "Elemental has the right technology to meet these needs
while taking our future growth plans into account. It has also
proven easy to integrate and easy to operate."
In the Genflix workflow, Elemental Live encoders stream content
which Irdeto manages for delivery with its multiscreen services.
The live workflow is managed by Elemental Conductor®,
which also provides system and redundancy management. This latter
capability is especially important given the geographic challenges
of offering pay TV services to an archipelago nation where many
live in villages far from urban centers. Irdeto Multiscreen
controls Elemental Server and all VOD processing.
PT Mega Media Indonesia launched Orange TV in February 2012 as the first and only pay TV
operator in Indonesia to offer a
pre-payment system. Its customers are not tied down by monthly
charges or a contract and have the flexibility to pay for premium
content in many ways, including prepaid vouchers available at
convenience stores, ATMs and post offices.
"Given the way Orange TV broke into the Indonesian broadcast
market, we know they pride themselves on doing things differently.
We share this innovative spirit and support their efforts to bring
anytime, anywhere services to areas not reachable by free-to-air
markets," said Dan Marshall, SVP of
worldwide sales for Elemental. "We believe the potential for pay TV
in Indonesia is huge and Orange TV
is well positioned to take advantage of that."
Elemental to Share Insights and Demonstrate Software-Defined
Video at BroadcastAsia 2015
Elemental, which has a rapidly growing customer base in the
Asia Pacific region, will showcase
its full suite of products at BroadcastAsia 2015 June 2 - 5, 2015 at the Marina Bay Sands in
Singapore (Booth 5J1-02). During
the show, Elemental will demonstrate a variety of live and
file-based 4K and HEVC streaming applications, virtualization and
cloud services, and linear video workflows featuring high-quality
encoding integrated with statistical multiplexing and advanced
system management. Elemental® Delta demos will highlight
solutions for just-in-time packaging, ad insertion, DRM for
multiscreen video distribution, live-to-linear VOD and time-shift
revenue services, such as catch-up TV, start-over TV, nPVR and
delay TV.
Keith Wymbs, chief marketing
officer for Elemental, will be featured in a new BroadcastAsia
conference track, Cloud Distribution & Network Virtualization,
which takes place at 13:20 p.m. on
Thursday, 4 June at the Marina Bay Sands. Wymbs joins
industry leaders to discuss "Revenue Sharing versus Infrastructure
Investment Costs Amongst Stakeholders." Meetings with Elemental at
BroadcastAsia can be scheduled here.
About Orange TV
Orange TV is a prepaid pay TV which uses vouchers as payment
tools, has nationwide distribution in Indonesia. Orange TV has operated since
March 2012, available in retail
distribution, such as retail parabola outlets and modern retail
chain such as Indomart, Alfamart and Post Office. Orange TV has 76
premium channels and rights to broadcast Barclays Premier League
until 2016, and continues to strengthen its positioning on
sports. Orange TV offers flexibility to choose a la carte
package without requirement to pick up a basic pack.
About Irdeto
Irdeto is a world leader in Multiscreen, Revenue Assurance and
Media Protection solutions for pay TV operators, OTT service
providers and content owners. Irdeto enables pay media companies to
provide a personal media experience for their consumers, uncover
new revenue opportunities and offer new forms of entertainment on
broadcast, broadband and mobile networks. The company offers an
advanced portfolio of rights management, multi-screen, home
networking, piracy control, media protection and business
intelligence services. Irdeto's success in the market is evidenced
by its broadcast software security solutions being the most widely
deployed in the world for pay TV on satellite, cable, terrestrial
and IP networks and by helping customers preserve business value
and generate new revenue with its Multiscreen services. Irdeto is a
subsidiary of multinational media group Naspers (JSE: NPN). Please
visit Irdeto at www.irdeto.com.
About Elemental
Elemental Technologies is the leading supplier of
software-defined video solutions for multiscreen content delivery.
Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the
use of software-based video processing to distribute video over IP
networks. Solutions from Elemental provide the flexibility,
scalability and performance required to deliver high quality video
via turnkey, cloud-based and virtualized deployment models.
Powering video experiences for more than 600 leading media
franchises worldwide, Elemental helps pay TV operators, content
programmers, broadcasters and enterprise customers bring video to
any screen, anytime – all at once. The company has offices in
the United States, the
United Kingdom, France, Hong
Kong, Singapore,
Japan, China, Russia, India
and Brazil. To learn more, please
visit www.elementaltechnologies.com and follow @elementaltech on
Twitter.
Press Contact
Laura Barber
Elemental Technologies
laurab@elementaltechnologies.com
(503) 703-3638
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SOURCE Elemental