BEIJING, Aug. 14, 2024 /PRNewswire/ -- At
9:30 a.m. on August 9 (Local Time in Houston), the groundbreaking ceremony of the
new production, R&D, and logistics base of Oriental Yuhong
Waterproof Technology Co., Ltd. (hereafter referred to as the
"Oriental Yuhong") in Houston as
well as the launch ceremony of the company's new journey of
globalization were held in Prairie View,
Texas, United States.
Nearly 100 government officials, partners, and community
representatives from Prairie View,
Prairie View A&M University, Small Business Development Center,
LyondellBasell Industries, Exxon Mobil Corporation, KraussMaffei
Company Limited, BASF, Powers Brown Architecture, and so on,
attended the event to witness this milestone moment.
The project site for the new production, R&D, and logistics
base in Houston is located in the
Industrial Park of Prairie View.
The phase I project includes the construction of production lines
for thermoplastic polyolefins (TPO) waterproof membranes and a
North American R&D center, which is expected to be completed in
2025 and create about 100 jobs for local communities. The phase II
project will focus on the construction of production lines and
plants for thermal insulation, sand powder, and pipelines to expand
capacity and business scope. After the project is completed and put
into operation, Oriental Yuhong will further focus on the
manufacturing of waterproof materials and mortar powder, explore
the development of sales channels, and join hands with partners to
create a new chapter of win-win cooperation.
At the event site, Mr. Liu Bin, Vice Board Chairman of
Oriental Yuhong, delivered a speech, in which he extended a warm
welcome and heartfelt thanks to the guests and partners present. He
stressed that the company chose to build the new base in
Houston for its strong industrial
foundation, advantageous geographical location, and open investment
environment. It is also an important measure for Oriental Yuhong to
promote its globalization. With the continuous deepening and
promotion of its globalization strategy, Oriental Yuhong will keep
strengthening value shaping, advancing scientific research and
technology, and making every effort to provide greater service
value and better service experience for customers in North America and even the world by actively
exploring high-quality, globalized development paths.
Mr. Li Jianjun, General Manager of the North America Branch of Oriental Yuhong, said,
"TPO is one of the most widely used waterproof roofing materials in
the industrial and commercial building sector, making its
significance clear and undeniable. In recent years, the demand in
the construction materials market in North America and the world has been strong,
providing a broad market space and considerable growth
opportunities for the application and development of TPO. This is
why we are very optimistic and confident in this project. The new
base is not only the first industrial park built by Oriental Yuhong
in North America but also a
beginning for the company to embark on a new journey of
globalization. In the future, we will continue to ramp up our
efforts and refine our layout to achieve more stable and
sustainable development goals."
In addition, Mayor Ronald Leverett of Prairie View expressed gratitude to Oriental
Yuhong. He pointed out that Oriental Yuhong's choice to build the
new base in Prairie View shows its
firm confidence in the city's future development prospects. It is
also indicated that the construction and development of the project
will bring great development opportunities and space for the
community and Waller County,
especially the Prairie View
region.
Greg Zenner, Polymer Business Manager of LyondellBasell
Industries Holdings B.V., said that there is a deep foundation and
broad space for cooperation between LyondellBasell Industries
Holdings B.V. and Oriental Yuhong. It is hoped that based on
successful cooperation results and experience, both sides can take
this opportunity to jointly expand the international market and
achieve complementary advantages and mutual benefits.
Aaron Gordon, North American
Sales Director of KraussMaffei, said in his speech that
since the first TPO production line of Oriental Yuhong was
completed and put into operation in 2009, KraussMaffei has always
maintained a good cooperative relationship with the company. He
expressed the hope that in the future, they can leverage the
relationship as a link to further deepen cooperation and jointly
promote high-quality development of business in North America and around the world.
Bruce Walck, President of Powers Brown Architecture, also
addressed, noting, "The establishment of the new base is a move to
go with the trend and effectively alleviate the urgent needs of the
market. I firmly believe that Oriental Yuhong will be able to
rapidly expand the market share of TPO in Prairie View and the
United States and achieve extensive and sustainable
application and growth."
In recent years, Oriental Yuhong has actively seized new
opportunities for international development and explored new paths
for global development under the guidance of a globalized strategy.
It has successively established long-term and stable partnerships
with excellent raw material and equipment suppliers worldwide, such
as LyondellBasell Industries, Exxon Mobil Corporation,
KraussMaffei, BASF, Dow, and Celanese, while taking various
effective measures, like participating in various overseas
engineering projects and setting up overseas localization teams, to
keep accelerating the process of its globalization. Up to now, the
products and services of Oriental Yuhong have been exported to 141
countries and regions, such as Saudi
Arabia, Malaysia, and
Indonesia. While continuously
enhancing the international popularity and influence of the brand,
Oriental Yuhong is fully showcasing its professional strength and
steadfast belief to the world with a momentum of vigorous
growth.
The successful holding of the groundbreaking ceremony and the
launch ceremony heralded Oriental Yuhong's commitment to
high-quality international development and unveiled the scratch
line of a broad journey to explore a new growth curve. Moreover,
this marked an important step in realizing the company's vision "to
be the most valuable global enterprise in the construction
materials industry", fully demonstrating its remarkable
breakthrough in further promoting the globalization-oriented
development strategy. Looking into the future, Oriental Yuhong will
take this opportunity to consolidate its foundation of overseas
development, cultivate overseas competitive advantages, and expand
the overseas development space. The company aims to accelerate the
formation of a dual-driven model that integrates the domestic
market with a global layout, joining forces with like-minded
partners to jointly embrace an exciting new beginning to showcase
the brilliance of China's
construction materials industry to the world!
View original content to download
multimedia:https://www.prnewswire.com/news-releases/groundbreaking-ceremony-of-new-production-rd-and-logistics-base-of-oriental-yuhong-in-houston--launch-ceremony-of-its-new-journey-of-globalization-302223023.html
SOURCE BEIJING ORIENTAL YUHONG
WATERPROOF TECHNOLOGY CO., LTD.