Standard Meat Company Announces Appointment of Keith Blanks as Chief Commercial Officer
May 01 2024 - 11:00AM
Business Wire
Industry Veteran Joins Senior Leadership Team to Develop and
Implement Commercial Strategy at Fort Worth Firm
Standard Meat Company (SMC) Co-President Ashli Rosenthal
Blumenfeld announced the appointment of Keith Blanks to the
position of Chief Commercial Officer (CCO) at the family-owned
firm.
Founded in 1935 and headquartered at the iconic Stockyards in
Fort Worth, Standard Meat Company (SMC) is a meat processing and
packaging firm with plants in Dallas, Fort Worth, Saginaw, and
Ponder, Texas. An industry leader in quality and innovation, the
company is a global supplier of custom meat portioning and
packaging solutions for the food service and retail industries.
As the new Chief Commercial Officer at SMC, Blanks will be
responsible for developing and implementing overall commercial
strategy, with executive responsibility over business development,
account management, customer service, culinary, R&D, and
product development. As a member of the senior leadership team,
Blanks will be responsible for driving revenue growth, expanding
into new markets, acquiring and retaining customers, and
introducing new products.
“Keith comes to us with over 30 years of industry experience,"
said Blumenfeld. "But it's not just the length that's so
impressive, it's the breadth of that experience. Keith began his
career at Cargill, first in operations and then in sales, where he
had national account responsibility for a fleet of household-name
customers. After Cargill, he dove into the rapidly developing food
technology space, guiding truly innovative start-ups to positions
of global relevance. Keith is the perfect blend of traditionalist
and trailblazer for our 4th generation family company, and we are
thrilled to bring him on board.”
Standard Meat Company CEO and Co-President Ben Rosenthal joined
in praise of Blanks’ appointment, noting, “Our sales team has done
a great job, remaining flexible and agile during a period of
extraordinary growth. As our company continues to grow and evolve,
our leadership team must do the same. Keith brings out-of-the-box
thinking to our team, along with years of experience opening global
markets and delivering comprehensive customer satisfaction. With
Keith on board, the Standard Meat team is perfectly positioned to
seek out opportunities, bring innovative solutions to our clients,
and tackle whatever challenges lie ahead.”
Blanks holds a Bachelor of Science Degree in Mechanical
Engineering from Missouri University of Science and Technology and
has been active in industry and community advisory boards and
charitable organizations, including serving as a chairperson for
United Way, a member of the board of trustees for the Washburn
Center for Children, and as a den leader for the Boy Scouts of
America.
ABOUT STANDARD MEAT
Standard Meat Company is a multi-generational protein packaging
and portioning company headquartered in Fort Worth, Texas. Founded
in 1935, the innovative business serves a variety of foodservice
needs from their four north Texas plants. Pioneers in steak
cutting, Standard Meat Company is a recognized expert in meat
science, food safety and quality assurance, culinary trends,
purchasing, and packaging.
For more information, visit standardmeat.com.
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Lauren Kwedar Cockerell lauren@kwedarco.com 817-405-9878