Winning Brands Expands TV Reach to Include ABC
August 18 2008 - 2:34PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
www.WinningBrands.ca reports that its Winning Colours Stain Remover
is adding ABC's "The View" and "Dr. Phil" to it's television
advertising in the USA. A regional test is to be conducted with
affiliate WWTI in Watertown, New York (http://www.newswatch50.com).
The broadcaster's signal is carried in the United States and Canada
over the air, on cable and satellite. The 30-second format Winning
Colours Stain Remover commercial has been modified to feature
Winning Brands upper New York State retailing partner Hackett's in
addition to the major national banners in Canada where the
breakthrough stain remover is already carried coast-to-coast by
Wal-Mart, Home Depot, True Value, Canadian Tire and Home Hardware.
The Winning Colours commercials begin the week of August 25th
for an initial 3-month flight. Winning Brands has also qualified
for WWTI's "Greenwatch" environmental awareness campaign. Through
Greenwatch, WWTI and its sister station, The North Country CW, will
encourage its viewers to take positive steps to care for the
environment in over 2,000 public service announcements over the
course of a year, including references to Winning Brands and its
retailers where appropriate.
Both ABC programs, "The View"
(http://abc.go.com/daytime/theview/about) and "Dr. Phil"
(http://www.drphil.com/) are in the category of favourites in
America's daytime broadcasting schedule. Winning Brands is
determining the compatibility of its eco-responsibility oriented
products with mainstream audiences. It is Winning Brands' goal to
have its brands function as mainstream products, not fringe or
special interest. "'Eco-responsibility' is the new mainstream as
far as we are concerned," says Winning Brands CEO Eric Lehner. "We
feel it is limiting to assume that health food stores and
traditional 'environmental sector' retailers are the only
appropriate outlets for eco products. I keep hearing people say
that the American consumer is not ready for environmental action on
a personal level. I don't believe it. I have a higher opinion of
the American consumer than that. But in all fairness, they need
access to such products in their local stores and advertising in
order to respond. As far as Winning Brands is concerned,
eco-responsibility is the new norm, so we are reaching out to the
regular viewing audience."
Winning Colours Stain Remover is becoming a household favourite
in Canada because of its gentleness on skin and delicate surfaces
compared to conventional solvents. Hardware stores and Paint
Departments across Canada already carry Winning Colours Stain
Remover while Winning Brands blends its U.S. roll-out strategy as a
combination of smaller local chains and possible eventual presence
in U.S. national account(s). "We appreciate the meetings that we've
had with senior U.S. buyers and the care that all parties are
taking to ensure that a launch is well thought out and done right,"
says Lorne Kelly, Winning Brands Snr. VP. "In the meantime,
additional market testing like the one we are starting with these
new TV programs will inform our decisions in the future," Kelly
adds.
Winning Colours Stain Remover is manufactured by Winning Brands
Corporation for consumer and commercial use as an eco-responsible
alternative to traditional solvents. Main production takes place at
the Grand Rapids, Michigan facility of Surefil LLC with certain
sizes still being manufactured at Winning Brands' St. Catharines,
Ontario facility. Winning Brands' full product range includes a
variety of advanced cleaning solutions, such as its non-toxic
SMART(TM) Wet Cleaning liquid alternative to Perchloroethylene used
in Dry Cleaning, KIND(TM) Laundry Products and CLEAN1(TM) -- the
first choice in outdoor cleaning. The company's mission is to
replace hazardous chemicals in widespread use with safer
alternatives. The initial focus is on cleaning products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors�, Winning Colours� is a Registered Trademark of
Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks
of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent
Free Solutions Inc.
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Information: Winning Brands Corporation 11 Victoria Street,
Suite 220A Barrie, Ontario, Canada L4N 6T3 News@WinningBrands.ca
Office Direct: (705) 737-4062
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