Moonlite™ and Baby2Baby Aim to Bring
the Magic of Storytime to over 60,000 Children Living in Poverty
Nationwide
TORONTO, Nov. 13, 2018 /CNW/ - Moonlite™, a Spin Master
Corp. (TSX: TOY) licensed brand, has released a limited-edition
Rose Gold Moonlite Projector Pack on Kickstarter, in support of
Baby2Baby, a non-profit organization that provides children living
in poverty with diapers, clothing and all the basic necessities
that every child deserves.
Inspired by her daughter's love of shadow play, mother and
former Google veteran Natalie Rebot created Moonlite, a
children's story book projector that attaches to almost any mobile
phone and uses the flashlight to project vibrant story images onto
the ceiling or wall. After its initial debut on Kickstarter in
December 2017, the product went
viral. With over 60 million video views to-date and landing on many
coveted top toy lists, Moonlite made its return to Kickstarter -
this time to give back.
The limited-edition Rose Gold Moonlite Projector Pack launched
on Kickstarter on November
5th and reached the funding goal in under 72
hours, in support of strengthening children's literacy across the
nation. For each Rose Gold Moonlite pledged, Moonlite will donate
10 books to Baby2Baby, with the goal of bringing the magic of story
time to over 12,500 children living in poverty this holiday season.
Combined with Moonlite's ongoing support for Baby2Baby, a total of
60,000 books will be donated for the year.
"We are thrilled to be partnering with Moonlite this year," said
Kelly Sawyer Patricof and
Norah Weinstein, Co-Presidents
of Baby2Baby. "Their partnership has already made a
tremendous impact on our program and we are grateful for their
continued support helping us to provide low-income children with
books that every child deserves."
"Studies have shown that reading with kids leads to positive
outcomes, including a stronger vocabulary and greater success of
them reading on their own," said Moonlite Founder Natalie Rebot. "In middle-income neighborhoods
there are roughly 13 books for every child, however in lower-income
neighborhoods, the ratio is just one age-appropriate book for every
300 children1, Moonlite wants to help change that
statistic for the better."
As part of Moonlite's continued growth, the brand is expanding
its library reels collection this fall with the addition of many
beloved children's titles and New York
Times best sellers including:
- We're All Wonders, I Wish You More, Princesses
Wear Pants, Princesses Save the World, Love You
Forever, Mr. Strong, Little Miss Sunshine, Clark the Shark – Afraid
of the Dark, Sago Mini: Robin's Bear, Be Brave,
Little One, Goodnight, Construction Site,
Ten Little Fingers, Ten Little Toes, Goldilocks
and the Three Little Bears, Counting Kisses, Uni the
Uncorn and the Dream Come True.
In addition to these titles, a number of new packs from top
children's book authors will be released to further elevate the
Moonlite reading experience, including:
- A Disney Mickey & Friends Gift Pack, An
Eric Carle Gift Pack, An
Eric Carle Starter Pack and a
Robert Munsch Starter
Pack.
The limited-edition Rose Gold Moonlite is now available on
Kickstarter and retails for $89 USD,
while quantities last.
ABOUT SPIN MASTER
Spin Master (TSX:TOY;
www.spinmaster.com) is a leading global children's entertainment
company that creates, designs, manufactures, licenses and markets a
diversified portfolio of innovative toys, games, products and
entertainment properties. Spin Master is best known for
award-winning brands including Zoomer®, Bakugan®, Erector® by
Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin
Master has received 103 TIA Toy of The Year (TOTY) nominations with
28 wins across a variety of product categories, including 13 TOTY
nominations for Innovative Toy of the Year, more than any of its
competitors. To date, Spin Master has produced six television
series, including 2007 success Bakugan Battle Brawlers and current
hit PAW Patrol, which is broadcast in over 160 countries and
territories globally. Spin Master has 28 offices and employs over
1,700 people globally in Canada,
United States, Mexico, France, Italy, United
Kingdom, Russia,
Slovakia, Poland, Germany, Sweden, the
Netherlands, China,
Hong Kong, Japan, Vietnam and Australia.
ABOUT BABY2BABY
Baby2Baby, a non-profit
organization led by Co-Presidents Kelly
Sawyer Patricof and Norah
Weinstein, provides children living in poverty, ages 0-12
years, with diapers, clothing and all the basic necessities that
every child deserves. Every year, Baby2Baby serves hundreds
of thousands of children across the country. To date,
the organization has distributed over 50 million items to children
living in poverty. To learn more about Baby2Baby please visit
www.baby2baby.org.
_________________________________
1
|
Neuman, Susan B.
and David K. Dickinson, ed. Handbook of Early Literacy Research,
Volume 2. New York, NY: 2006, p. 31
|
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SOURCE Spin Master