The Roots x Boy Meets Girl capsule collection
will be available at select Roots stores in Canada,
the U.S., Taiwan, China, Hong
Kong, as well as online
TORONTO and NEW YORK, Jan. 9,
2020 /CNW/ - Roots ("Roots," "Roots Canada" or
the "Company") (TSX: ROOT), a premium outdoor lifestyle brand,
together with young contemporary athleisure brand, BOY MEETS GIRL,
announce the global launch of Roots x BOY MEETS GIRL, a
limited-edition streetwear collaboration.
"It is great to have been able to partner with BOY MEETS GIRL to
bring this unique collection to our consumers," said James Connell Chief eCommerce and Customer
Experience Officer. "With the contemporary styling, as well as the
unisex options and matching kids collection, this collaboration is
perfect for our global consumer base. We believe Roots fans will
share in our excitement for the collection."
Roots x BOY MEETS GIRL merges Roots more than 45 years of
heritage and the comfort the brand has long been known for, with
the statement style and streetwear aesthetic of BOY MEETS GIRL. The
limited-edition, 15-piece collection includes organic cotton unisex
t-shirts, recycled yarn sweatpants, hoodies (cropped and zip-up
styles), a sweatskirt, leggings and a mini-me kids collection. Each
piece features unique logos, designed exclusively for the
collection, that bring together the two brands highly-recognizable
logos and celebrate three brand values that both Roots and BOY
MEETS GIRL share: community, freedom and integrity.
"I'm all about nostalgic collaborations, as seen with many of
our recent initiatives," said Stacy
Igel, BOY MEETS GIRL Founder and Creative Director. "I love
the challenge of joining two brands together, and locking-up the
Roots and BOY MEETS GIRL logos was like putting the perfect puzzle
together. When I consider a collaboration, I pay a lot of attention
to what the other brand stands for and who its audience
is. Roots and BOY MEETS GIRL speak to the same customer
– authentic, fun, purposeful. I've been a fan of Roots for
years, and am proud to give my customers the opportunity to get to
know the Roots brand better, and vice versa."
Roots x BOY MEETS GIRL launches mid-January in
Asia and early February in
North America. The
collection will be available in nine Roots stores in
Canada and three in the U.S. as
well as 61 Roots stores in Taiwan,
35 in China and one in
Hong Kong. The complete collection
will also be available online at roots.com, www.roots.com.tw and
https://roots.tmall.com.
Roots x BOY MEETS GIRL collection photographed by
Sophie Elgort and styled by
Stacy Igel. Campaign Video directed
by Sophie Elgort, cinematography by
Warren Elgort and styled by
Stacy Igel. To watch the video,
click here
About Roots
Established in 1973, Roots is a premium
outdoor lifestyle brand. We unite the best of cabin and city
through unmistakable style built with uncompromising comfort and
quality. We offer a broad range of products that embody a
comfortable cabin-meets-city style including: women's and men's
apparel, leather goods, footwear, accessories, and kids, toddler
and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to
become a global brand. As at November 2,
2019, we had 115 corporate-retail stores in Canada, seven corporate-retail stores in
the United States, 114
partner-operated stores in Taiwan,
35 partner-operated stores in China, one partner-operated store in
Hong Kong and a global eCommerce
platform, roots.com. Roots Corporation is a Canadian corporation
doing business as "Roots" and "Roots Canada".
About BOY MEETS GIRL
BOY MEETS GIRL® (BMG) is a
purposeful, edgy, and young contemporary athleisure brand worn by
celebrities such as Rosario Dawson,
Mindy Kaling, Nina Dobrev, and Kendall
Jenner. Created in 2001 by Fashion Designer and Creative
Director, Stacy Igel's love of music
and the NYC art scene, the BOY MEETS GIRL® brand's iconic boy and
girl silhouette logo has been featured in publications including
InStyle, Teen Vogue, Allure, Seventeen, Women's Wear Daily, BOF and
The New York Times, among others.
BOY MEETS GIRL® continuously connects music and art to fashion,
with fashion show performances from artists such as Justine Skye, Wyclef Jean, Natasha Bedingfield, and more. The brand has
been giving back since inception after 9/11, with continuous
limited-edition collections that give back to organizations such as
the Young Survival Coalition, BullyBust, Planned Parenthood, Human
Rights Watch, and more. BOY MEETS GIRL® seeks to further the
message that confidence and courage are trends that never go out of
style.
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
SOURCE Roots Corporation