Yelp Helped Seat 4.5 Million Diners Mother’s Day Weekend, Building on the Momentum of Yelp Reservations and Waitlist
May 28 2019 - 8:00AM
Business Wire
Restaurant partners see return customers, more
accurate wait times, and increased revenue
Yelp Inc. (NYSE:YELP), the company that connects people with
great local businesses, today announced continued growth and
momentum in its restaurant services offerings, with Yelp’s
reservation and waitlist software reaching a new system total high
by handling nearly 4.5 million diners during Mother’s Day weekend.
The number of diners booking directly through the Yelp app nearly
tripled year over year from Mother’s Day 2018. The number of diners
seated via Yelp in the first quarter grew 43% from the fourth
quarter of 2018, and grew 240% compared to the first quarter of
2018.
With the availability of Yelp Reservations and Waitlist, Yelp is
providing restaurants with the technology and products to meet the
evolving demands of diners who expect ease and convenience when
eating out — whether they’re making a reservation, walking in, or
ordering food delivery. As the platform continues to evolve beyond
helping diners discover where to eat, to making it easy for them to
communicate and transact directly with businesses, Yelp continues
to become a more valuable partner to restaurants.
“Consumer dining trends, coupled with our own data, clearly
demonstrate that diners not only want convenience and ease, but
they also increasingly prefer a one-stop platform for all their
dining transactions,” said Devon Wright, General Manager of Yelp
Restaurant Marketplaces. “We’re thrilled by the continued momentum
and adoption of our technologies among both restaurants and diners,
and look forward to continuing to partner with restaurant owners to
help them deliver the best possible experience to their
customers.”
“Our restaurant keeps getting busier and busier, and we haven’t
been doing any marketing or advertising outside of what we do with
Yelp, so we know it's because we're on Yelp Reservations and
Waitlist that people are finding us,” said CJ Zheng, owner of Chow
House in New York. “The waits keep getting longer, and we're just
happy we can provide an extra data point for our customers to help
get them through our door at their convenience."
"Running a small to midsize restaurant with finite availability,
we are often challenged by flow optimization and capacity issues,”
said Eric Tjahyadi, owner of Bone Kettle in Pasadena, CA. “Yelp
Waitlist empowers my team to confidently take reservations booking
to the next level without fear of over or under booking. It
seamlessly enables us to capture last minute diners as we optimize
availability and flow. It also helps us achieve a three-turn night
consistently during busy dinner shifts, something that was
previously hard to achieve due to the persistent issues of last
minute cancellations and no-shows. All and all, it really
transforms our business."
In addition to Yelp Reservations and Yelp Waitlist, the company
offers Yelp Kiosks to streamline both digital and physical
restaurant management processes. According to Yelp data, diners
seated through the Yelp app return to the same restaurant twice as
often as other diners; Yelp’s wait time algorithm is approximately
twice as accurate as host estimates, leading restaurant partners to
experience an increase in revenue; and the app’s On My Way feature
helps restaurants seat 10% more diners during non-busy hours.
About Yelp
Yelp Inc. (www.yelp.com) connects people with great local
businesses. With unmatched local business information, photos and
review content, Yelp provides a platform for consumers to discover,
interact and transact with local businesses of all sizes. Yelp was
founded in San Francisco in July 2004. Since then, Yelp has taken
root in major metros in more than 30 countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20190528005098/en/
Amy Sezakpress@yelp.com
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