BENTON HARBOR, Mich.,
March 15, 2012 /PRNewswire/ -- With
increased national emphasis on environmentally friendly home
products, affresh® brand is leading the way by introducing its
first product to be recognized by the EPA's Design for the
Environment (DfE) program. This program is designed to help
consumers quickly identify and choose products that can help
protect the environment and are safer for families. The chemistry
used in the new formula of affresh® Dishwasher Cleaner uses
environmentally safer ingredients and offers improved cleaning
performance to help remove mineral residue in
dishwashers.
(Logo:
http://photos.prnewswire.com/prnh/20111208/DE19241LOGO )
In developing its new formula, affresh® brand incorporated
consumer feedback to help improve the cleaner, making it safer for
the environment and more effective than other cleaners. It's the
only dishwasher cleaner with a unique, performance-enhancing puck
design to clean your dishwasher WHILE cleaning your dishes
throughout the normal dish-cycle routine. As an added bonus, the
new formula does not have the lemon scent familiar to the original
cleaner. Consumers spoke, we listened and we improved.
"It was very important that we created a product that was not
only easy and effective to use, but also safer for the environment.
The new washer cleaner carries the DfE label, a recognition that
enables consumers to identify products that help protect the
environment," said Wendeline Ortiz,
product manager, affresh® brand. "Not only did we listen to
consumer feedback on the old dishwasher formulation, we invested in
development and reformulation to ensure the affresh® Dishwasher
cleaner helps protect the environment without compromising its
cleaning performance."
All it takes is a monthly cleaning to keep a dishwasher looking
like new. The new affresh® Dishwasher cleaner formulation can be
found at national home improvement stores, such as The Home Depot,
homedepot.com and select local grocery stores. For more information
on affresh® Dishwasher cleaner, please visit our website at
www.affresh.com.
*based on manufacturer recommendations
About affresh™ Cleaners
The affresh® brand of products are formulated to help keep
appliances operating at peak performance, when used in conjunction
with a regular maintenance routine as indicated in the appliance's
Use & Care Guide. First introduced in 2007, the product
portfolio has evolved to include washer cleaners, dishwashers and
garbage disposal cleaner, and a new line of cleaners designed to
help clean everyday kitchen food spills and stuck on residue.
Affresh products are owned and distributed by Whirlpool
Corporation, the world's leading manufacturer and marketer of major
home appliances, with annual sales of approximately $19 billion in 2011, 68,000 employees, and 66
manufacturing and technology research centers around the world.
Affresh™ cleaners can be found at Best Buy, Wal-Mart, Target,
Lowes, The Home Depot, and other local retailers. For more, visit
www.affresh.com.
SOURCE affresh