LAS VEGAS, April 26, 2017 /PRNewswire/ -- Modern Customer
Experience 2017 -- Oracle today announced new artificial
intelligence based customer experience apps that empower commerce,
marketing, sales and service professionals to deliver smarter
experiences across the customer lifecycle in real time. The new
Adaptive Intelligent Apps for CX uniquely blend first-party and
third-party data with sophisticated decision science and machine
learning to deliver the industry's most powerful AI-based customer
experience solutions. Adaptive Intelligent Apps for CX are
designed to help enhance existing commerce, marketing, sales
and customer service applications within the Oracle CX Cloud
Suite.
Adaptive Intelligent Apps are powered by insights from the
Oracle Data Cloud, which is the largest audience data marketplace
in the world with a collection of more than 5 billion
global consumer and business IDs and more than 7.5
trillion data points collected monthly. By applying advanced data
science and machine learning to Oracle's web-scale data and an
organization's own data, the new Adaptive Intelligent Apps for CX
can have an unprecedented ability to react, learn and adapt in
real time based on historical and dynamic customer data such as
click-stream and social activity as well as inputs such as weather,
lookalike audiences and Internet of Things (IoT) data. The new
Adaptive Intelligence Apps for CX helps deliver customized insights
that improve with every customer interaction and include innovative
apps designed for consumer and B2B professionals.
Adaptive Intelligent Apps for CX deliver immediate impact by
embedding within Oracle CX Cloud Suite applications to support
customer experience workflows across commerce, marketing, sales and
service.
- Commerce Professionals: New AI-powered capabilities help
turn static journeys into smart ones by delivering targeted product
and content that is most relevant to the shopper's immediate
context. Recommendations utilize account data, shopper third-party
data and real-time inputs to optimize outcomes and create superior
consumer experiences for both first time and known shoppers. This
drives repeat visits, loyalty and ultimately revenue.
- Marketing Professionals: New AI-powered capabilities
help enable smarter cross-channel experiences by delivering the
most relevant, personalized content for each individual customer,
at scale. By personalizing engagements in real time across all
channels, the new AI capabilities help empower marketers to capture
attention, drive engagement and improve conversion.
- Customer Service Professionals: New AI-powered
capabilities help enable smarter and faster resolution of
customer issues by providing the best information in the right
channel at the right time. By delivering predictive product
failure, predictive account health and predictive recommendation
capabilities to customer service professionals, customers can
receive connected service experiences that ultimately improve
customer loyalty and advocacy.
- Sales Professionals: New AI-powered
capabilities help enable smarter sales experiences by
optimizing the selling process for sales teams and customers. For
customers, the buying process is made more effortless and seamless
as the right offer, optimized for the individual customer, is
presented digitally or through a sales professional. Sales
professionals can improve productivity by following guidance
derived from opportunity analysis as well as using account
engagement and next-best-action capabilities to accelerate and
close more deals.
"Oracle is uniquely placed to deliver on the promise of
artificial intelligence based enterprise applications and is
delivering on the future of AI driven business applications today,"
said Clive Swan, SVP Applications
Development, Oracle Adaptive Intelligence. "By combining first and
third party data with advanced machine learning and the industry's
most comprehensive cloud applications suite, Oracle provides a
complete package that helps eliminate the need for more
integrations or other costly and time-consuming processes. This
enables our customers to achieve immediate value and take a smarter
approach to business transformation."
Part of Oracle Applications Cloud, Oracle CX Cloud Suite
empowers organizations to take a smarter approach to customer
experience management and business transformation initiatives. By
providing a trusted business platform that connects data,
experiences and outcomes, Oracle CX Cloud Suite helps customers
reduce IT complexity, deliver innovative customer experiences and
achieve predictable and tangible business results. The Oracle CX
Cloud Suite includes Oracle Marketing Cloud, Oracle Sales Cloud,
Oracle CPQ Cloud, Oracle Commerce Cloud, Oracle Service Cloud and
Oracle Social Cloud.
About Oracle
Oracle offers a comprehensive and fully
integrated stack of cloud applications and platform services. For
more information about Oracle (NYSE:ORCL), visit
www.oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
Safe Harbor
The preceding is intended to outline our
general product direction. It is intended for information purposes
only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and
should not be relied upon in making purchasing decisions. The
development, release and timing of any features or functionality
described for Oracle's products remains at the sole discretion of
Oracle.
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SOURCE Oracle