MAC Macerich Co

Macerich Company Recognized With International MAXI Awards National Shopping Center Owner Receives Honors for Outstanding Marketing and Community Programs SANTA MONICA, Calif., Oct. 7 /PRNewswire-FirstCall/ -- The Macerich Company (NYSE:MAC) was recently recognized among its peers worldwide for outstanding marketing and community relations programs. Macerich and its malls brought home two prestigious 2004 MAXI Awards and nine MAXI Merit Awards from the annual International Council of Shopping Centers (ICSC) fall conference held in San Antonio, Texas. The MAXI Community Relations Award was presented to Macerich for Celebrity Shoes for Orphans, a traveling shoe exhibit benefiting Buckner Orphan Care International. The unique campaign featured autographed footwear from some of today's favorite celebrities. Hallmark Channel and eBay also promoted the program and shoes were auctioned to raise funds for the charity partner. The Company also received MAXI Merit Awards for It's just a Button Down, White Oxford Shirt campaign in the Consumer/Trade Advertising category as well as for Merchants First, a retailer development program. "It is always meaningful to receive international recognition for the commitment we are making in supporting our communities," said Susan Valentine, senior vice president of marketing for The Macerich Company. "Social responsibility is paramount at Macerich and our team strives to create unique programs that meet real needs." Macerich's Queen's Center in Elmhurst, New York, received the Company's second MAXI Award. Recognized in the category of Expansion and Renovation, the The Faces of Queens re-grand opening ad campaign featured local shopper personalities, or "faces." MAXI Merit Awards were presented to the following Macerich properties: * Southern Hills Mall, Sioux City, Iowa, for the U.S. Postal Service First Day of Issue Event; * Westcor Region Malls, Phoenix, Ariz., for Extra Credit School Challenge; * Westcor Region Malls, Phoenix, Ariz., for Gift Guru; * Northridge Mall, Salinas, Calif., for Consumer or Trade Advertising -- A Reflection of You; * La Encantada, Tucson, Ariz., for One Enchanted Opening; * Fashion Fair Mall, Fresno, Calif., for New Reason to Celebrate; and * Crossroads Mall, Oklahoma City, Okla., for A Brand New Center Court. The ICSC MAXI Awards recognize shopping centers from around the world that have demonstrated excellent marketing programs. Entries are judged on results and impact; creativity; marketing objectives and strategy; implementation; and cost effectiveness. There were 252 finalists for the 2004 competition, selected from among 354 total entries. The Macerich Company is a fully integrated self-managed and self- administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. The Company is the sole general partner and owns an 81% ownership interest in The Macerich Partnership, L.P. Macerich now owns interests in properties totaling approximately 61 million square feet consisting primarily of interests in 62 regional malls. Additional information about The Macerich Company can be obtained from the Company's website at http://www.macerich.com/ . DATASOURCE: The Macerich Company CONTACT: Tresa Hardt, , or Kim Craig, , both of Lovell Public Relations, +1-972-788-4511, for The Macerich Company Web site: http://www.macerich.com/

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