Patriotism Booms for July 4th Holiday
June 29 2004 - 11:00AM
PR Newswire (US)
Patriotism Booms for July 4th Holiday National Poll Shows Most
Americans Will Fly Stars and Stripes, Name American Flag as Most
Important American Symbol SANTA MONICA, Calif., June 29
/PRNewswire-FirstCall/ -- The July 4th holiday is upon us and
Americans are feeling particularly patriotic this summer, according
to a national poll commissioned by The Macerich Company (NYSE:MAC).
The survey, part of the company's annual An Old Glory*ous
Celebration, shows: -- Nearly all (93 percent) respondents say they
are patriotic (62 percent very patriotic, 31 percent somewhat
patriotic); -- Most (70 percent) plan to fly the American flag for
the July 4th holiday; -- Half say recent current events have made
them more likely to fly the American flag; -- Nearly half (48
percent) say current events have made them feel more patriotic than
previous years; -- The majority (78 percent) say the flag is the
most important American symbol, over the bald eagle, Statue of
Liberty and the presidential seal; -- Nearly a third (29 percent)
plan to visit a national monument in the next year. The An Old
Glory*ous Celebration, held at Macerich shopping centers across the
nation throughout the summer, encourages patriotism through special
flag raising ceremonies, fireworks displays and activities honoring
the military and promoting voter registration. The related My
America, My Pledge drive garnered thousands of shopper pledges to
fly the American Flag on Flag Day. "Summer holidays such as
Independence Day have become even more significant for many
Americans following the historic events that have taken place this
summer," said Susan Valentine, Macerich senior vice president of
marketing. "The events at our shopping centers have provided a
place for communities to gather and honor our country while
remembering President Reagan, veterans and our troops." As part of
the An Old Glory*ous Celebration, Macerich is also offering an
"enter to win" contest for a $5,000 travel package to the winner's
choice of national monuments. Americans can also participate in the
patriotic holidays online at http://www.oldgloryous.com/ . The
campaign Web site features flag etiquette, a trivia quiz and an
opportunity to register to win the travel package. "Our survey
shows that about a third of Americans plan to visit a national
monument this year," said Valentine. "By giving away a family
travel package to a national monument, we hope to spark increased
patriotism and interest in our country's history." This year marks
the fifth annual An Old Glory*ous Celebration, which was first
implemented at Macerich-owned malls in summer 2000. Throughout the
years, events in Macerich malls have helped bring communities
together in support of our country during monumental times of
remembrance following 9/11, the 60th anniversary of the Pearl
Harbor invasion, and the war in Iraq. The Macerich Patriotism in
America poll was conducted by SurveyUSA in June 2004, among 1,000
telephone respondents age 18+, reflecting demographic proportions
in the population based on the most recent U.S. Census estimates.
The Macerich Company is a fully integrated self-managed and self-
administered real estate investment trust, which focuses on the
acquisition, leasing, management, development and redevelopment of
regional malls throughout the United States. The Company is the
sole general partner and owns an 81 percent ownership interest in
The Macerich Partnership, L.P. Macerich now owns interests in
properties totaling approximately 61 million square feet consisting
primarily of interests in 60 regional malls. Additional information
about The Macerich Company can be obtained from the Company's Web
site at http://www.macerich.com/ . DATASOURCE: Macerich Company
CONTACT: Tresa Hardt, +1-972-788-4511, or Kim Craig,
+1-866-298-4124, both for Macerich Company Web site:
http://www.macerich.com/ http://www.oldgloryous.com/
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