National Survey Gauges Patriotism: Nearly Half Are More Patriotic Due to Current Events, Most Plan to Fly Stars and Stripes This
June 10 2004 - 11:00AM
PR Newswire (US)
National Survey Gauges Patriotism: Nearly Half Are More Patriotic
Due to Current Events, Most Plan to Fly Stars and Stripes This Flag
Day Nationwide Mall Campaign Supports America's Summer Holidays
SANTA MONICA, Calif., June 10 /PRNewswire-FirstCall/ -- While Flag
Day, June 14, may sometimes go overlooked, the majority of
Americans will be flying the stars and stripes for this year's
holiday and nearly half feel more patriotic due to recent events,
according to a new national survey commissioned by The Macerich
Company (NYSE:MAC) as part of its annual An Old Glory*ous
Celebration. The summer campaign, conducted by Macerich shopping
centers nationwide, encourages patriotism through special flag
raising ceremonies, events honoring veterans and the military,
voter registration and other community activities. Among the
highlights of the national survey results: -- Nearly all
respondents say they are patriotic (62 percent very patriotic, 31
percent somewhat patriotic); -- Nearly half (48 percent) say
current events have made them feel more patriotic than previous
years; -- The majority (78 percent) say the flag is the most
important American symbol; -- Most (57 percent) plan to fly the
American flag for Flag Day; -- Half say recent current events have
made them more likely to fly the American flag. "For many of us,
recent historical events such as the war in Iraq, the 60th
anniversary of D-Day and election year have sparked a renewed sense
of patriotism and honor for our country," said Susan Valentine,
Macerich senior vice president of marketing. "We are proud to
provide a forum for Americans to come together this Flag Day and
Independence Day holidays." As part of the An Old Glory*ous
Celebration, Macerich is encouraging even more participation for
this Flag Day by asking its shoppers to sign a My America, My
Pledge promise to fly the American flag on Flag Day. Shoppers who
sign a pledge will be recognized in mall displays and will also
receive mini flags and pledge stickers as a visible show of support
for the effort. The company is also offering an "enter to win"
contest for a $5,000 travel package to the winner's choice of
national monuments. "About a third of Americans plan to visit a
national monument this year, according to our survey. One lucky
family will travel on us," said Valentine. "We hope the giveaway
will spark additional interest in our country's unique heritage."
Americans can also participate in the patriotic holidays online at
http://www.oldgloryous.com/ . The campaign Web site features flag
etiquette, a Flag Day trivia quiz and an opportunity to register to
win the travel package. This year marks the fifth annual An Old
Glory*ous Celebration, which was first implemented at
Macerich-owned malls in summer 2000. Flag Day ceremonies and other
patriotic events in Macerich malls have helped bring communities
together in support of our country during monumental times of
remembrance following 9/11, the 60th anniversary of the Pearl
Harbor invasion, and the war in Iraq. The Macerich Patriotism in
America poll was conducted by SurveyUSA in June 2004, among 1,000
telephone respondents age 18+, reflecting demographic proportions
in the population based on the most recent U.S. Census estimates.
Data is subject to a +/- 3.2 percent margin of error. The Macerich
Company is a fully integrated self-managed and self- administered
real estate investment trust, which focuses on the acquisition,
leasing, management, and development redevelopment of regional
malls throughout the United States. The Company is the sole general
partner and owns an 81 percent ownership interest in The Macerich
Partnership, L.P. Macerich now owns interests in properties
totaling approximately 61 million square feet consisting primarily
of interests in 60 regional malls. Additional information about The
Macerich Company can be obtained from the Company's Web site at
http://www.macerich.com/ . DATASOURCE: The Macerich Company
CONTACT: Tresa Hardt or Kim Craig, both for The Macerich Company,
+1-972-788-4511 or +1-866-298-4124 Web site:
http://www.macerich.com/ http://www.oldgloryous.com/
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