Macerich and American Express Partnership Launch New Green Gift Card to Help Benefit the Environment
October 28 2008 - 9:00AM
PR Newswire (US)
New Shopping Center Gift Card to Benefit American Forests and the
National ReLeaf Program SANTA MONICA, Calif., Oct. 28
/PRNewswire-FirstCall/ -- Green is good, according to 82% of
American women, who say they feel better about purchases that
benefit a worthwhile environmental cause. This is the rationale for
a breakthrough new gift card program launching today from
Macerich(R) (NYSE:MAC) in partnership with American Express -- the
"Give Green" Gift Card. Something brand new in the shopping center
industry, every purchase of a Give Green Gift Card benefits
American Forests, the nation's oldest nonprofit citizen
conservation organization, which is dedicated to growing a
healthier world through healthier forest ecosystems. Macerich is
committed to contributing at least $100,000 to the organization via
this innovative new program. "Our shoppers want to be able to make
choices that benefit the environment, and our new eco-friendly Gift
Card gives them a simple way to give a meaningful gift and also
feel good about their purchase," said Tina McCuddin, vice president
gift card product development and marketing for Macerich. Doing
more to help the environment is a clear value for female consumers
across the country. Kelton Research conducted a national, online
survey on behalf of Macerich in late summer among a representative
sample of U.S. women ages 25-54, and a whopping 95% agree that more
should be done to improve the environment. As well, 63% of those
surveyed said they would prefer to receive a gift card that
supports a worthwhile environmental cause versus a card with no
environmental benefit. "During this holiday season, when consumers
want their gifts to go further and mean more, the new Give Green
Gift Card provides multiple benefits -- both for the gift giver and
the recipient," said McCuddin. "American Express, like Macerich,
feels a deep sense of responsibility to the world around us, and we
strive to be good citizens and neighbors through a number of
initiatives that benefit the environment," said Stefan Happ,
general manager, American Express Gift Card(R). "We're delighted to
join with Macerich to offer a gift card with something extra -- a
gift for the nation's forests." The Macerich Give Green Gift Card
can be redeemed at U.S. retailers and restaurants that accept
American Express Cards. The Gift Card is available in denominations
ranging from $20 to $500 and can be refunded if lost or stolen.*
Shoppers can buy the new Gift Card at Macerich shopping centers
across the country at Guest Services locations and find more
information at http://www.givethegiftcard.com/. In addition to the
Give Green gift card, Macerich also offers a more traditional gift
card, known as the Give Style gift card. Based in Washington, D.C.,
America's oldest non-profit, American Forests was founded in 1875
by John Aston Warder, a physician and horticulturalist who was
concerned about the condition and exploitation of our nation's
forests. Today, the organization's work encompasses planting trees,
calculating the value of urban forests, fostering environmental
education and improving public policy for trees at the national
level. American Forests has a goal of 100 million trees planted by
2020. American Express Company (http://www.americanexpress.com/) is
a leading global payments, network and travel company founded in
1850. Macerich is a fully integrated self-managed and
self-administered real estate investment trust, which focuses on
the acquisition, leasing, management, development and redevelopment
of regional malls throughout the United States. The company is the
sole general partner and owns an 86% ownership interest in The
Macerich Partnership, L.P. Macerich now owns approximately 77
million square feet of gross leaseable area consisting primarily of
interests in 72 regional malls. Additional information about
Macerich can be obtained from the Company's Web site at
http://www.macerich.com/. Note: This release contains statements
that constitute forward-looking statements. Stockholders are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks, uncertainties
and other factors that may cause actual results, performance or
achievements of the Company to vary materially from those
anticipated, expected or projected. Such factors include, among
others, general industry, economic and business conditions, which
will, among other things, affect demand for retail space or retail
goods, availability and creditworthiness of current and prospective
tenants, anchor or tenant bankruptcies, closures, mergers or
consolidations, lease rates and terms, interest rate fluctuations,
availability and cost of financing and operating expenses; adverse
changes in the real estate markets including, among other things,
competition from other companies, retail formats and technology,
risks of real estate development and redevelopment, acquisitions
and dispositions; governmental actions and initiatives (including
legislative and regulatory changes); environmental and safety
requirements; and terrorist activities which could adversely affect
all of the above factors. The reader is directed to the Company's
various filings with the Securities and Exchange Commission,
including the Annual Report on Form 10-K/A for the year ended
December 31, 2007, for a discussion of such risks and uncertainties
which discussion is incorporated by reference. *Terms and
conditions and purchase/replacement fees apply to gift cards. With
each purchase of a Give Green Gift Card, Macerich donates $0.70 of
the $2.95 purchase fee to American Forests, for a minimum $100,000
donation. Subject to applicable by law, a $2.50 monthly service fee
is waived for initial 12 months. A $2.50 replacement fee may apply
if the Gift Card is lost or stolen. Not for use at cruise lines,
casinos and ATMs. DATASOURCE: Macerich CONTACT: Anita Walker of
Macerich, +1-602-953-6550 Web site: http://www.macerich.com/
http://www.americanexpress.com/
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