Macerich and American Express Create Strategic Alliance
June 30 2008 - 11:00AM
PR Newswire (US)
Partnership to launch new mall gift card products and marketing
programs SANTA MONICA, Calif., June 30 /PRNewswire/ -- Macerich(R)
(NYSE:MAC) today announced a strategic alliance with American
Express, which will become the new gift card provider and marketing
partner for Macerich shopping centers across the United States.
Under the five-year agreement American Express will create a
specially branded open loop gift card for Macerich. The partnership
also includes the opportunity for marketing and promotional
programs to explore new ways to effectively reach shoppers.
"American Express brings us a level of quality and innovation that
aligns with our own focus on delivering outstanding retail
experiences for our consumers and our retail partners," said Tony
Grossi, COO of Macerich. "American Express understands consumer
shopping behavior and excels at marketing their products while
Macerich properties offer American Express a great opportunity to
reach high-quality consumers and affect their purchasing decisions.
We think this is a great match." Macerich, one of the nation's
leading owners, managers and developers of regional shopping
centers, has properties in markets across the U.S., from Queens
Center in New York City and Scottsdale Fashion Square in Arizona to
Broadway Plaza in Walnut Creek, Calif. "We're thrilled to be
joining with Macerich because of its proven ability to create a
high-quality shopping experience that drives strong sales results
for its tenants," said Stefan Happ, general manager, American
Express Prepaid Cards. "This partnership makes sense on a number of
levels. Macerich's portfolio of retail properties is a new channel
to offer American Express Gift Cards to high-spending consumers,
and we look forward to working with Macerich to deepen its
relationship with shoppers." Macerich plans to introduce the new
American Express gift card at its shopping centers this fall.
Macerich is a fully integrated self-managed and self-administered
real estate investment trust, which focuses on the acquisition,
leasing, management, development and redevelopment of regional
malls throughout the United States. The company is the sole general
partner and owns an 85% ownership interest in The Macerich
Partnership, L.P. Macerich now owns approximately 77 million square
feet of gross leaseable area consisting primarily of interests in
72 regional malls. Additional information about Macerich can be
obtained from the Company's Web site at http://www.macerich.com/.
American Express Company (http://www.americanexpress.com/) is a
leading global payments, network and travel company founded in
1850. American Express is the nation's largest issuer of
open-system gift cards. The American Express(R) Gift Card is
available in denominations ranging from $25 to $500 and can be
refunded if lost or stolen. Terms, conditions and
purchase/replacement fees apply to Gift Cards. Note: This release
contains statements that constitute forward-looking statements.
Stockholders are cautioned that any such forward-looking statements
are not guarantees of future performance and involve risks,
uncertainties and other factors that may cause actual results,
performance or achievements of the Company to vary materially from
those anticipated, expected or projected. Such factors include,
among others, general industry, economic and business conditions,
which will, among other things, affect demand for retail space or
retail goods, availability and creditworthiness of current and
prospective tenants, anchor or tenant bankruptcies, closures,
mergers or consolidations, lease rates and terms, interest rate
fluctuations, availability and cost of financing and operating
expenses; adverse changes in the real estate markets including,
among other things, competition from other companies, retail
formats and technology, risks of real estate development and
redevelopment, acquisitions and dispositions; governmental actions
and initiatives (including legislative and regulatory changes);
environmental and safety requirements; and terrorist activities
which could adversely affect all of the above factors. The reader
is directed to the Company's various filings with the Securities
and Exchange Commission, including the Annual Report on Form 10-K
for the year ended December 31, 2006, for a discussion of such
risks and uncertainties which discussion is incorporated by
reference. DATASOURCE: Macerich CONTACT: Anita Walker of Macerich,
+1-602-953-6550; or Rob Sherman of American Express Company,
+1-212-640-6221 Web site: http://www.macerich.com/
http://www.americanexpress.com/
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