Borders(R) to Open New Store at Freehold Raceway Mall in Freehold, N.J.
May 10 2007 - 12:38PM
PR Newswire (US)
ANN ARBOR, Mich., May 10 /PRNewswire-FirstCall/ -- Borders, Inc.
will open a 25,150-square-foot store at Freehold Raceway Mall in
Freehold, N.J. in November. Borders is part of Freehold Raceway
Mall's new open-air 100,000- square-foot lifestyle expansion, which
is anticipated to be completed in fall 2007. The store will be
located at the intersection of Raceway Mall Drive and Route 9.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )
The new site was selected based on a variety of factors, including
consumer demographics, the strength of the co-tenants, traffic
patterns, the availability of parking, visibility and the overall
attractiveness of the new site. "At Freehold Raceway Mall, we're
responding to the community's desire for new amenities and shopping
options," said Bill Cappelletti, vice president, peripheral land
development for Freehold Raceway Mall and Macerich, the center's
parent company. "We're very pleased that Borders will be joining
the center's new lifestyle expansion." The opening of this new
store is expected to create approximately 40 to 45 jobs in the
local community. Employment opportunities at Borders in Freehold
will be posted online and available in October. To apply, please
visit Borders at
http://www.bordersgroupinc.com/careers/borders.htm. Borders, which
embraces its role as a vital, contributing member of the community
and celebrates its customers' desire to explore and find personal
enrichment and knowledge, offers the opportunity to enjoy local
appearances by authors and performers as well as free activities
for children. Community connections are important to Borders. The
new store will serve as a community-gathering place for the
residents of Freehold. Committed to offering customers an engaged
and rich shopping experience that meets their needs, the new store
in Freehold Raceway Mall will offer: -- A diverse and relevant
assortment of up to 200,000 book, music and movie titles available
in an inviting atmosphere with plenty of comfortable seating
throughout the store. -- A Seattle's Best Coffee(R) cafe that will
serve its full line of premium coffee and non-coffee beverages,
including lattes, mochas and blended beverages, and a fresh food
menu, featuring pastries and sandwiches. -- A Paperchase shop with
a wide selection of fashionable notebooks, journals, wrapping
paper, greeting cards and other gifts and stationery items from
U.K.-based Paperchase(R) Products Limited. -- Internet access.
Through an alliance with T-Mobile(R), Borders stores are T-Mobile
HotSpots(R), allowing customers using Wi-Fi enabled laptops or PDAs
with a T-Mobile account the ability to comfortably surf the web,
access email, connect to their corporate network, or download large
files all while connected to the nation's largest, carrier-owned
Wi-Fi network. -- Borders Rewards(R) is a free loyalty program
where all customer purchases count toward earning Borders Bucks
that can be used on future purchases. In addition, members enjoy
exclusive Borders Rewards Bonus Events and receive members-only
coupons and savings opportunities throughout the year. -- "Borders
Recommends" titles and reviews displayed throughout the store. In
addition, knowledgeable booksellers are happy to suggest titles
well suited to each customer. -- Multiple self-serve Borders Search
stations, offering customers the opportunity to check the
availability of a particular title and where it is located within
the store. In addition, the stations in each store's music
department will give customers the chance to listen to a CD before
purchasing it. -- Borders Group Savings and Services Program,
offering discounts, deferred billing, complimentary price quotes
and specialized customer service to businesses, schools, libraries
and non-profit groups. Membership to this program is free. -- The
Borders Original Voices program, now in its 11th year, highlights
the work of new and emerging authors and artists and helps Borders
share its passion for books, music, and movies with customers, from
one enthusiast to another. Over the course of a year, more than 200
new works are featured in Borders stores. About Borders, Inc.
Headquartered in Ann Arbor, Michigan, Borders Group is a $4.1
billion global retailer of books, music and movies with more than
1,200 stores and 34,000 employees worldwide. More information on
the company is available at http://www.bordersgroupinc.com/. About
Freehold Raceway Mall Freehold Raceway Mall's 100,000-square-foot,
open-air lifestyle expansion will introduce new retail and dining
options, as well as a unique place of pride for residents and
visitors. Located on the east side of Freehold Raceway Mall between
Sears and JCPenney, the new lifestyle addition will feature a "Main
Street" atmosphere with landscape vignettes, comfortable outdoor
seating areas and a seasonal performance venue. Incorporating brick
and stone masonry, with aesthetic touches such as wall trellises,
canopies and glass accents, the warm earth tones of the proposed
lifestyle addition will complement the center's current facade. The
project is anticipated to be complete in fall 2007. A part of
Monmouth County since 1990, Freehold Raceway Mall is an
approximately 1.4 million-square-foot regional enclosed shopping
center that offers more than 200 specialty stores and five major
department stores. Located at the intersection of Routes 33, 9 and
537, Freehold Raceway Mall is owned and operated by Macerich
(NYSE:MAC). For more information, visit
http://www.freeholdracewaymall.com/.
http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
http://photoarchive.ap.org/ DATASOURCE: Borders, Inc. CONTACT:
Kolleen O'Meara of Borders, Group, +1-734-477-1224, ; or Debra
Panzarella of Freehold Raceway Mall, +1-732-577-1300, x 112, Web
site: http://www.bordersgroupinc.com/
http://www.freeholdracewaymall.com/ Company News On-Call:
http://www.prnewswire.com/comp/106169.html
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