Biltmore Fashion Park Unveils New Look, New Retail and New Plans to Add Mixed-Use
November 16 2006 - 3:58PM
PR Newswire (US)
- Grand Re-Opening Takes Place Friday, Nov. 17 - PHOENIX, Nov. 16
/PRNewswire/ -- One of Phoenix's most exclusive shopping and dining
destinations, Biltmore Fashion Park, will unveil a fresh new look
and a new slate of luxury retailers at a Grand Re-opening tomorrow.
Biltmore Fashion Park is a high-profile redevelopment project of
the Westcor division of Macerich (NYSE:MAC). The original luxury
shopping center in Phoenix, Biltmore Fashion Park underwent a
striking physical transformation, giving the 43-year-old, 610,447
square-foot center a thoroughly modern new look. Lush new
landscaping, interesting textured facades and the removal of heavy
overhangs to expose storefronts accomplished dramatic results. New
retailers signed for the updated, outdoor property include
Arizona's first CALYPSO Christiane Celle, Vera Bradley, Bella
Dimora and first-to-market restaurant concept, Oceanaire. These new
entries join more than 70 unique boutiques, retail shops and
restaurants, including Phoenix's only Saks Fifth Avenue department
store, Cartier, Polo Ralph Lauren and more. "Arizona is fast
becoming a mature luxury market with a committed base of high-end
local shoppers -- and nowhere is this more evident than along the
powerful Camelback Corridor," said Art Coppola, president and CEO,
Macerich. "Our goal in renovating Biltmore Fashion Park was to
update the physical aspect of this perfectly situated property and,
at the same time, create new opportunities to welcome luxury brands
that have expressed interest in being part of this historic
setting," Coppola added. New Plans for Mixed-Use Coinciding with
the center's Grand Re-opening, Biltmore Fashion Park received an
important nod from Phoenix City Council on Nov. 1, to integrate
four to five high-rise towers up to 165 feet at the center,
providing space for hotel, office and/or residential use to
complement the dynamic Biltmore retail. This allowance creates
enormous opportunity for Biltmore Fashion Park and its retailers
building in a true 24/7 environment and a sense of place not
duplicated by any other Arizona retail centers. "Biltmore Fashion
Park is at the epicenter of Phoenix's Camelback Core, the City's
high-end and office district," said David Scholl, senior vice
president of development for Westcor. "When we approached this
project, we recognized that it was important we retain the center's
charm and restore the property's luster while also addressing the
opportunity for an additional mix of uses." Physical construction
for the first phase of the mixed use development is in the early
planning stages and could potentially include the development of
two towers in response to market demand. Unveiling the New Biltmore
Fashion Park Fittingly, Biltmore Fashion Park will celebrate its
Grand Re-opening on Nov. 17, 2006, with an exclusive event labeled
"Where Style and History Meet." This celebration will include a
couture fashion show featuring Biltmore Fashion Park retailers and
a live performance by Natalie Cole. Proceeds from the event will
benefit Phoenix Art Museum's acclaimed fashion design collection,
which includes more than 5,000 articles of men's, women's and
children's clothing and accessories dating from the late 17th
Century to the present. "The announcement of new retailers CALYPSO,
Vera Bradley, Bella Dimora and Oceanaire is the first of many to
come," said Randy Brant, senior vice president of leasing for
Lumenati by Macerich. "The redevelopment reinforces Biltmore
Fashion Park's reputation and history as the Valley's leading
luxury lifestyle center and as a unique community gathering place
that epitomizes Arizona's modern luxury lifestyle." Christiane
Celle, owner of CALYPSO, a mecca for sophisticated, bohemian chic
with 29 stores in the United States and Europe, certainly agrees.
"We are delighted to open our first CALYPSO boutique in Arizona at
Biltmore Fashion Park," said Christiane Celle. "The Biltmore
shopper, if not already a CALYPSO client, will soon be one. Our
brand caters to the fashion-conscious, energetic and modern woman
definitely present in the Biltmore market. We are thrilled to have
a boutique opening in such a thriving market and look forward to
opening our doors in 2007." Founded in 1970, Phoenix-based Westcor
is a wholly owned subsidiary of Macerich. The largest owner-manager
of commercial properties in Arizona, Westcor's portfolio currently
consists of 18 million square feet of retail space at 39 shopping
centers, including 11 super-regional centers, three specialty
retail centers and 22 urban villages. Macerich is a fully
integrated self-managed and self-administered real estate
investment trust, which focuses on the acquisition, leasing,
management, development and redevelopment of regional malls
throughout the United States. The Company is the sole general
partner and owns an 84% ownership interest in The Macerich
Partnership, L.P. Macerich now owns approximately 79 million square
feet of gross leaseable area consisting primarily of interests in
73 regional malls. Additional information about Macerich can be
obtained from the company's web site at http://www.macerich.com/.
DATASOURCE: Macerich CONTACT: Anita Walker of Westcor,
+1-602-953-6596 Web site: http://www.macerich.com/
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