New Boulder Landmark, Twenty Ninth Street, Opens Its (Out)Doors to the Public
October 13 2006 - 1:30PM
PR Newswire (US)
Innovative New Lifestyle Center Combines Retail, Dining and a
One-of-a-Kind Science Education Installation BOULDER, Colo., Oct.
13 /PRNewswire-FirstCall/ -- The largest commercial development to
emerge in Boulder in more than 35 years opened today, with the
official Grand Opening of Twenty Ninth Street, the new outdoor
retail district on 62 acres in the heart of the city. In all,
Twenty Ninth Street includes 805,000 square feet of gross leasable
area. The development's key phase, the high-energy Central
Neighborhood, opened today with nearly 50 fashion, lifestyle and
dining retailers, many of them new to Boulder, including Apple,
lucy, M.A.C, Puma, The Territory Ahead, White House/Black Market, Z
Gallerie and more. In an unusual hybrid combination of uses,
Macy's, Home Depot, Wild Oats natural market and Wild Oats'
corporate headquarters serve as Twenty Ninth Street's anchors.
Twenty Ninth Street is a new development created by the Westcor
division of The Macerich Company (NYSE:MAC). In addition to its
eclectic mix of casual to upscale shops and restaurants, Twenty
Ninth Street boasts a feature no other retail center in the country
can claim: The Wonder of Science at Twenty Ninth Street. This
permanent, onsite installation is a compelling series of
large-scale interactive exhibits developed by seven renowned
national science laboratories and institutes. Partners in this
unique enterprise celebrating science are The National Center for
Atmospheric Research (NCAR); the University of Colorado's JILA
organization; the National Oceanographic and Atmospheric
Administration (NOAA); the National Institute of Standards and
Technology (NIST); the Space Science Institute; the National
Renewable Energy Lab (NREL); and the University of Colorado's
Laboratory for Atmospheric and Space Physics (LASP). Reflecting the
broad themes of "space, time and earth systems" that drive these
science agencies, the exhibits reflect different science
disciplines, from a "planet playground" to a solar-powered
sculpture installation, along with interactive educational
information about each organization's work. Shopping and science
might seem like an unlikely alliance, but Twenty Ninth Street's
senior property manager, Lain Adams, says it's an ideal partnership
for the highly educated, technology-oriented Boulder community.
"Shopping centers have visitor traffic levels that exceed most
museums, a fact welcomed by Boulder's impressive array of science
institutions who see The Wonder of Science as a way to excite
people about science and inspire the next generation of
scientists," said Adams. Twenty Ninth Street replaces the former
Crossroads Mall and will include not only retail and The Wonder of
Science, but also office space and even the potential for
residential elements when complete. "Since the beginning, Boulder
has asked for a center that is pedestrian friendly and
architecturally interesting, with a diverse mix of high-quality
local and national merchants," said Lain Adams, senior property
manager at Twenty Ninth Street. "Today we're excited to deliver all
that and more, and we look forward to being one of Boulder's
favorite gathering spots for shopping, dining and incomparable
views of the Flatirons." The new shopping center is the result of
years of collaborative work among city officials, community members
and the Westcor division of The Macerich Company. "For us to be
successful in this highly engaged, discerning community, required a
strong commitment to working together," said David Scholl, senior
vice president, development, for Westcor. "The passionate
involvement of so many individuals and organizations in Boulder
resulted in an exceptional project we all can be proud of." The new
Twenty Ninth Street district is expected to lure visitors from
around the region to Boulder. "This, coupled with our one-of-a-kind
Pearl Street mall, makes Boulder the perfect destination for
shoppers and diners looking for something a little different in an
exceptionally beautiful setting," said Susan Graf, president &
CEO of the Boulder Chamber of Commerce. Twenty Ninth Street is made
easily accessible through a system of walking and bike paths,
several local shuttle stops -- and plenty of above and underground
parking. Boulder placed a premium on building a new retail district
with minimal environmental impact. Twenty Ninth Street met this
challenge by recycling and reusing roughly 82 percent of the
demolished Crossroads Mall, placing more than 50 percent of the
area's parking underground to lessen the heat island effect of
expansive above-ground parking, and installing landscaping with low
water requirements. A 16-screen movie theater with stadium seating
and digital sound is scheduled to open at Twenty Ninth Street in
late Spring 2007. The new signature market for Wild Oats, as well
as its corporate headquarters, which is also moving to the site,
will open early in 2007. The first store to open at Twenty Ninth
Street was Home Depot, which began welcoming shoppers in January
2006. The Macerich Company is a fully integrated self-managed and
self-administered real estate investment trust, which focuses on
the acquisition, leasing, management, development and redevelopment
of regional malls throughout the United States. The Company is the
sole general partner and owns an 84% ownership interest in The
Macerich Partnership, L.P. Macerich now owns approximately 79
million square feet of gross leaseable area consisting primarily of
interests in 73 regional malls. Additional information about The
Macerich Company can be obtained from the Company's web site at
http://www.macerich.com/. DATASOURCE: The Macerich Company CONTACT:
Patti Hazlett of Twenty Ninth Street, +1-303-444-0722; or Kerry
Shelanski of KS Communications, +1-303-864-1368, for Macerich
Company Web site: http://www.macerich.com/
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