Shopping in America Survey: Black Friday Shoppers Prepare to Deck the Malls; Third of Consumers Start Holiday Shopping on Day Af
November 21 2005 - 11:00AM
Business Wire
Nearly a third of holiday shoppers will begin their serious
shopping on "Black Friday," the day after Thanksgiving, according
to the Shopping in America Holiday 2005 survey. The national survey
was conducted for The Macerich Company (NYSE:MAC) by August
Partners among more than 3,700 shoppers. Overall, U.S. consumers
are getting an early start on filling their gift lists, shows the
survey: -- Most (77 percent) will begin holiday shopping before the
end of November. -- Twenty-eight (28) percent will start on Black
Friday, November 25. -- Women will make up the majority (61
percent) of consumers who will begin holiday shopping on Black
Friday. -- Shoppers aged 25-to-44 will make up nearly half (48
percent) of those who will start on Black Friday. -- Men are more
likely than women to wait until the last minute, representing 63
percent of the shoppers who start on Christmas Eve. -0- *T Timing:
When Shoppers Start Holiday Shopping Pre-Oct. 31 10.6% Post-Oct.
31/Pre-Thanksgiving 22.7% Nov. 25 (Black Friday) 28.2% Nov. 26-30
15.1% Dec. 1-7 8.2% Dec. 8-15 9.6% Post-Dec. 15/Pre-Dec. 24 2.2%
Dec. 24 (Christmas Eve) 0.5% Don't Know/Not Certain 2.9% *T
"Traditionally known as one of the busiest shopping days of the
year, the day after Thanksgiving will again be a big day for
consumers and retailers alike," said Garry Butcher, vice president
of marketing and consumer research for The Macerich Company.
"Although gas prices may have some impact on holiday sales,
shoppers are still planning to spend slightly more than last year."
U.S. consumers plan to spend $655 on holiday gifts and an
additional $316 for parties, decorations and other seasonal
purchases, an increase of 6.3 percent, shows the Shopping in
America survey. Shopping malls will be the most popular seasonal
shopping destination, with nearly 64 percent planning to shop at
mall department stores or specialty shop retailers. Despite higher
gas prices, 42 percent of American shoppers will travel at least 50
miles from home during the 2005 holiday season. Southerners (45
percent) take the lead in terms of holiday travel by region, while
Westerners are least likely to travel 50 or more miles.
Additionally, 52 percent of shoppers plan to donate to a charity
this holiday season. "When asked about the economic outlook for the
new year, two-thirds of American shoppers expect the economy to
hold its own (45 percent) or move ahead (22 percent)," added
Butcher. "Consumers are staying positive going into the holiday
season and 2006." Shopping in America is a national shopper
intercept survey that studies consumer-shopping trends. The Holiday
2005 survey was conducted among 3,780 shoppers in 12 regional
shopping centers geographically spread throughout the United
States. Respondents ranged in age from 12 to 75+ years. Not all
results are stated in this news release and some are rounded to the
nearest whole number. Data totals are subject to a +/- 1.6 percent
margin of error. To view other Shopping in America findings, top
gifts and more, please visit www.shoppinginamerica.biz. The
Macerich Company is a fully integrated self-managed and self-
administered real estate investment trust, which focuses on the
acquisition, leasing, management, development and redevelopment of
regional malls throughout the United States. The Company is the
sole general partner and owns an 82% ownership interest in The
Macerich Partnership, L.P. Macerich owns approximately 79 million
square feet of gross leasable area consisting primarily of
interests in 75 regional malls. Additional information about The
Macerich Company can be obtained from the Company's web site at
www.macerich.com.
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