NORAD Joins Citadel Mall for Launch of First Santa Tracking Station; Campaign Celebrates 50th Anniversary of Famous Program
November 16 2005 - 11:36AM
Business Wire
Military Families, Officials and Community to Ring in the Season
with Tree Lighting Festivities and Video Messages to Troops;
Children Nationwide to E-mail and Track Santa Through Macerich
Shopping Center Web Sites Santa's arrival at The Citadel will be
one to remember this year, as the mall joins forces with the North
American Aerospace Defense Command (NORAD) for a first-of-its kind
Santa Tracking Station campaign, celebrating the 50th anniversary
of the famous program that paths the jolly old elf's annual trek
from the North Pole. Friday, November 18, NORAD Deputy Commander,
Lieutenant General Eric Findley, will join Santa for the Tracking
Station launch and holiday tree lighting spectacular also featuring
personal video messages for the troops overseas. The Citadel, set
in the heart of a strong military community, will be decked-out for
the holidays in dazzling North Pole Tracking Station decor
throughout the property, complete with reindeer assistants clad in
official attire and NORAD patches. Children visiting Santa will be
treated to a video about the NORAD Track Santa program, audio
messages with languages from around the world, and an exclusive
24-page Tracking Station coloring book. Nationally and at The
Citadel, mall patrons will be able to link to NORAD's Santa
Tracking site through banner links on the Web sites for each of The
Macerich Company's (NYSE:MAC) 75 shopping centers. Military
families taking part in the November 18 kick-off of The Citadel's
Santa Tracking Station can reach out to loved ones serving around
the globe during the holidays by taping personal video messages.
Furnished through a partnership with NBC affiliate KOAA-TV, the
messages will be available for viewing online through e-mailed
links in December. The event will also feature a performance by
Harmony in Motion, a musical group and vocal ensemble from nearby
Fort Carson Military Base, and complimentary photos with Santa.
"Generations of children have excitedly followed Santa's annual
Christmas Eve trip from the North Pole through NORAD's official
tracking system," said Robert Taylor, Citadel senior property
manager. "We are proud to bring this experience to life through
this first-of-its kind Tracking Station this holiday season and are
grateful for NORAD's support in this exiting effort." NORAD
volunteered expertise on the campaign's design to help ensure an
authentic feel for the Santa Tracking Station. Celebrating the
programs 5Oth anniversary this year, NORAD first established the
Santa Tracking efforts in 1955. "We are thrilled to help bring the
magic of the holidays to the thousands of patrons who will visit
the Santa Tracking Station and the millions of others who will
eagerly watch Santa Claus as he makes his Christmas Eve journey
across the globe," said Lieutenant General Findley. Added Susan
Valentine, senior vice president of marketing for The Macerich
Company, "Children's faces are sure to light up at The Citadel as
they tell Santa their secret wishes and how they will be watching
his trek online this holiday season. Our properties nationwide will
also bring this exciting experience to their own patrons with
online promotions and Web links throughout November and December."
The Citadel, located at Academy Boulevard and Platte/Hwy 24, is
Southern Colorado's premier super regional shopping center.
Anchored by Dillard's, Foley's, JCPenney and Mervyn's, The Citadel
has more than 150 specialty shops and restaurants. The Citadel is
owned and operated by the Macerich Company. The Macerich Company is
a fully integrated self-managed and self- administered real estate
investment trust, which focuses on the acquisition, leasing,
management, development and redevelopment of regional malls
throughout the United States. The Company is the sole general
partner and owns an 82% ownership interest in The Macerich
Partnership, L.P. Macerich owns approximately 79 million square
feet of gross leaseable area consisting primarily of interests in
75 regional malls. Additional information about The Macerich
Company can be obtained from the Company's Web site at
www.macerich.com. For more information on The NORAD Santa Tracking
Experience, visit www.noradsanta.org. For further details on The
Citadel's holiday Santa Tracking Station and launch event on
November 18, visit the center's Web site at www.shopthecitadel.com.
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