CINCINNATI and LOS ANGELES, Nov. 20,
2019 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's
favorite grocer, and DRINKS, operator of the nation's only
Wine-as-a-Service platform, today announced an expansion of
Kroger Wine with the launch of a new
"build-your-own pack" feature, alongside a special Black Friday and
Cyber Monday promotion.
The "build-your-own pack" feature allows shoppers to customize
their packs by selecting each individual wine. The service features
a collection of more than 45 award-winning wines chosen by
winemakers and sommeliers for their outstanding quality and value
and classic flavor profiles.
"Kroger is continuously broadening how customers can engage with
us no matter what their needs are. Our mission is to serve our
customers anything, anytime, anywhere, and Kroger Wine represents an additional way our
customers can shop with us," said Jody
Kalmbach, Kroger's group vice president of product
experience. "With the new 'build-your-own pack' feature, Kroger has
brought its industry-leading convenience and personalization to the
online wine-buying experience and expanded our leadership in the
wine category."
To celebrate Black Friday and Cyber Monday, Kroger Wine also announced a new promotion: from
November 25 through December 9,
customers can use the code CYBER50 to receive $50 off all 12 pack wine collections, excluding
the Discovery and Winter White
packs. The discount equates to wine for as little as $8.50 a bottle, with shipping included.
The new announcements come on the heels of Kroger Wine's introduction in late 2018. The
program established Kroger as the first grocery retailer to launch
a ship-to-home wine service. Together, Kroger and DRINKS introduced
new levels of innovation by merging online grocery and wine
e-commerce.
"We are proud of our partnership with Kroger, which achieves the
vision of making great wine accessible to more American households
in the way consumers are increasingly shopping — online," said
Zac Brandenberg, Co-Founder and CEO,
DRINKS. "By leveraging our scalable platform, Kroger became the
first grocery retailer of its kind to offer a ship-to-home wine
program that brings the flexibility, convenience and
personalization of e-commerce to the wine shopping experience. We
are excited to work with Kroger to uniquely meet the tastes and
needs of consumers around the United
States."
Kroger Wine first launched in 14
states. Earlier this year, the program expanded to customers in
Illinois, Massachusetts, New
York and New Jersey. Today,
the program expanded to millions more in Arizona. The service is now available in 19
states and Washington D.C.,
representing 58 million households, both inside and outside
Kroger's brick and mortar footprint of nearly 2,800 retail
stores.
To purchase, shoppers simply visit wine.kroger.com. After
confirming their delivery state and legal drinking age, they can
search a curated wine assortment and create a custom pack, or
consider joining the quarterly membership club. Wines range in
price from $10-$16 per bottle with no additional shipping fees
for home delivery.
To download photography of featured Kroger Wine products, visit here.
About Kroger
At The Kroger Co. (NYSE: KR), we are
Fresh for Everyone™ and dedicated to our Purpose: To Feed the
Human Spirit®. We are, across our family of companies, nearly half
a million associates who serve over 11 million customers daily
through a seamless shopping experience under a variety
of banner names. We are committed to creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
About DRINKS
Drinks Holdings, Inc.
(http://www.drinks.com) leverages proprietary technology and a
groundbreaking big data infrastructure to transform the way
customers buy adult beverages, starting with the $70B wine industry. DRINKS offers the nation's
only plug-and-play platform for digital merchants and
brick-and-mortar retailers alike to rapidly start marketing
award-winning wine online to their customers across the
USA. DRINKS was founded in 2013 in
Los Angeles, CA by a seasoned team
of digital marketing, technology, and alcohol beverage industry
experts.
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SOURCE The Kroger Co.