NEW YORK, Jan. 25, 2012 /PRNewswire/ -- Iconix Brand
Group, Inc. (NASDAQ: ICON) announced today that actress and singer
Lea Michele will appear in its
Candie's®, Only at Kohl's Spring 2012 multi-media marketing
campaign. Best known for her role as Rachel
Berry on the Golden Globe Award winning television series,
Glee, Lea Michele will star
in Candie's national print, online, outdoor and in-store marketing
campaign. Candie's is sold exclusively at Kohl's Department
Stores nationwide (NYSE: KSS) and Kohls.com. Lea joins the list of
famous Candie's spokespeople including Britney Spears, Fergie, and others.
(Photo:
http://photos.prnewswire.com/prnh/20120125/NY41352-a )
(Photo: http://photos.prnewswire.com/prnh/20120125/NY41352-b
)
Lea Michele has received the
People's Choice Award for Favorite TV Comedy Actress and the Screen
Actors Guild Award for Best Actress in a Series, Comedy or Musical
and has also received Golden Globe, Emmy, and Teen Choice Award
nominations.
"Candie's is such an iconic brand and I am so happy to be
working with them," said Lea
Michele. "The concept for the new Candie's at
Kohl's campaign is about enjoying being at home, feeling relaxed,
comfortable and happy," continued Lea
Michele.
Commenting on past Candie's campaigns, Lea Michele stated, "Britney Spears is definitely my favorite past
Candie's girl, her campaigns were gorgeous."
The campaign titled, "Hangin' At Home" features Lea causing a
stir in the kitchen, glamorously lounging by the pool and being
playful in her bedroom. The creative gives consumers a behind
the scenes look at Lea's everyday life at home.
Dari Marder, chief marketing officer, Iconix Brand Group
stated, "Everyone is obsessed with Glee, especially Lea Michele and so are we. We are thrilled to
announce Lea as the face of Candie's for 2012."
The multi-media campaign will debut in March issues of
fashion and lifestyle magazines such as Seventeen, Teen Vogue and
Cosmopolitan, as well as online, outdoor and in Kohl's marketing
vehicles.
Julie Gardner, Kohl's executive
vice president and chief marketing officer, stated, "Lea Michele is a recognizable star and relevant
in today's pop culture. We are excited to announce her as the new
Candie's girl and confident she will resonate with our young
shoppers who want great style at a great value."
The campaign creative was developed by Iconix in-house marketing
team and photographed at a private residence in Beverly Hills, CA by fashion photographer
Yu Tsai.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO
(R), BADGLEY MISCHKA (R),
JOE BOXER (R), RAMPAGE (R), MUDD
(R), LONDON FOG (R), MOSSIMO (R),
OCEAN PACIFIC (R), DANSKIN (R) ROCA
WEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R),
CHARISMA (R), STARTER (R), ZOO YORK (R), WAVERLY (R) and SHARPER IMAGE (R). In
addition, Iconix owns an interest in the ARTFUL DODGER (R),
ED HARDY (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL (TM), TRUTH OR DARE
(TM) and PEANUTS (R) brands. The Company licenses its brands to a
network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the
mass market in both the U.S. and worldwide. Through its in-house
business development, merchandising, advertising and public
relations departments Iconix manages its brands to drive greater
consumer awareness and equity.
About Kohl's: Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. With a commitment to environmental leadership, Kohl's
operates 1,127 stores in 49 states. In support of the communities
it serves, Kohl's has raised more than $180
million for children's initiatives nationwide through its
Kohl's Cares® cause merchandise program, which operates under
Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department
Stores, Inc. For a list of store locations and information, or for
the added convenience of shopping online, visit www.Kohls.com.
Contact:
Anny Shames
Iconix Brand Group
Public Relations Director
212.730.0030/ ashames@iconixbrand.com
Vicki Shamion
Kohl's Department Stores
Senior Vice President of Public and Community Relations
262.703.1464/ Vicki.shamion@kohls.com
SOURCE Iconix Brand Group, Inc.