Kohl’s Creates Buzz with Toy Story Books and Plush Toys for $5
May 05 2010 - 10:00AM
Business Wire
Buzz Lightyear and Woody return to theaters in Disney/Pixar’s
Toy Story 3, opening in June, but they’re making a stop at Kohl’s
Department Stores (NYSE: KSS) first. Get ready for a Toy Story
adventure with exclusive books and plush toys from the hit films.
Buzz Lightyear, Woody, and Rex the Dinosaur, along with
coordinating Toy Story and Toy Story 2 books from Disney Book
Group, are available at Kohl’s for just $5 each through the Kohl’s
Cares for Kids® program, with 100 percent of the net profit from
the sale of these items benefitting children’s health and education
initiatives nationwide. Since the program’s inception ten years
ago, Kohl’s has turned $5 merchandise into more than $150 million
to help make a positive difference in the lives of children.
“This season, the Kohl’s Cares for Kids program gets kids
excited about reading by bringing the magic of movies into living
rooms by offering Toy Story books and plush toys,” said Julie
Gardner, Kohl’s executive vice president and chief marketing
officer. “When opening a book to relive the Toy Story adventure
with their kids, customers can also feel great knowing that, at
Kohl’s, $5 helps make a positive difference in their
community.”
Kohl’s Cares for Kids serves up something for adults, as well
this season. Top Secret Restaurant Recipes, a cookbook from
best-selling author and recipe clone king Todd Wilbur, reveals key
ingredients and the secret-yet-simple steps for duplicating famous
foods from well-known restaurants.
For the music lover, the Kickin Back Country CD, offers a summer
soundtrack featuring the music of artists Clint Black, Willie
Nelson, Waylon Jennings, Phil Vassar, Gretchen Wilson, Montgomery
Gentry, Sara Evans, Mary Chapin Carpenter, Tracy Byrd, Pam Tillis,
Pat Green, Diamond Rio and Eddy Raven.
All items are available for just $5 each at more than 1,000
Kohl’s stores nationwide or online at Kohls.com.
In addition to the merchandise program, Kohl’s Cares for Kids
features the Kohl’s Kids Who Care® Scholarship Program, which
recognizes more than 2,100 young volunteers with a total of
$410,000 in scholarships and prizes this year; the A-Team Program,
which encourages associate volunteerism and provided more than $10
million in grants to youth-focused nonprofit organizations last
year alone; and fundraising gift cards for schools and
youth-serving organizations. For more information, visit
www.kohlscorporation.com.
About Kohl’s Department Stores
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. Kohl’s operates 1,067 stores in 49 states. A company
committed to the communities it serves, Kohl’s has raised more than
$150 million for children’s initiatives nationwide through its
Kohl’s Cares for Kids® philanthropic program, which operates under
Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department
Stores, Inc. For a list of store locations and information, or for
the added convenience of shopping online, visit www.kohls.com.
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