H-D1 MARKETPLACE BECOMES THE LARGEST ONLINE DESTINATION FOR U.S. DEALER PRE-OWNED HARLEY-DAVIDSON MOTORCYCLES
August 26 2021 - 11:25AM
Since launching in July 2021, H-D1™ Marketplace has become the
go-to on-line Harley-Davidson marketplace for dealer-based
listings, with the largest selection of dealer pre-owned H-D®
motorcycles in the United States. Uniquely, H‑D1™ Marketplace is
the only place to easily search for H-D Certified™ motorcycles,
ensuring the ultimate in pre-owned Harley-Davidson® motorcycles.
Jochen Zeitz, Chairman, CEO and President,
Harley-Davidson“With H-D1™ Marketplace, it was our
intention to change the face of the online marketplace for
pre-owned Harley-Davidson motorcycles, aligned to our Hardwire
priorities. We have seen the power of the H-D Certified™ program,
driving desirability, enhancing the overall customer experience and
providing an extra level of confidence for our customers in their
purchase. We wanted to ensure that our riders have access to the
largest selection of the best Harley-Davidson motorcycles, backed
by the strength of our dealers - today, we have achieved that
initial goal. H-D1™ Marketplace will continue to evolve and it's
our ambition that it becomes the ultimate online home for pre-owned
Harley-Davidson motorcycles.”
As of today, H-D1™ Marketplace has:
- ~22,000 pre-owned
Harley-Davidson motorcycle listings
- ~1000 H-D Certified™
motorcycles
- 540 participating
U.S. Harley-Davidson® Dealers
Notes to editors:
H-D1™ MarketplaceCurrently
focused on the USA, H-D1™ Marketplace showcases the entire
selection of pre-owned Harley-Davidson motorcycles from our
participating U.S. dealer network, that are available for our
customers to browse and customize online. Supported by
Harley-Davidson Financial Services, customers have access to
innovative, industry-leading financing solutions, to make
purchasing even easier. Through the ‘Sell My Bike’ feature,
customers are able to sell their motorcycles directly into the
Harley-Davidson® dealer network.
Customer experience is a key element of the Hardwire Strategic
Plan, designed to enhance our position as the most desirable
motorcycle brand in the world. The Hardwire puts customers at the
forefront of our products, experiences and investments. Our goal is
to seamlessly engage with customers, creating a meaningful, unique
and personalized experience with Harley-Davidson, every day.
H-D Certified™ ProgramThe Harley-Davidson
Certified™ program is designed to take the worry out of
purchasing a pre-owned Harley-Davidson motorcycle. Each
Harley-Davidson Certified™ pre-owned motorcycle is subjected to a
comprehensive 110-point quality-assurance inspection by certified
Harley-Davidson technicians. Dealers also verify that the pre-owned
motorcycle has no open recalls or a blocked VIN, has not been in a
major accident, and that all scheduled service is up to date.
Harley-Davidson® motorcycles eligible for the program must be no
more than five model years old, have less than 25,000 miles of use,
and not contain aftermarket modifications to the engine or
transmission, or major chassis or electrical modifications.
A Harley-Davidson Certified™ pre-owned motorcycle is sold with a
12-month limited warranty* on the engine and transmission.
Each Harley-Davidson Certified motorcycle sale also includes a
complimentary one-year membership in H.O.G.® (Harley Owners Group),
with standard member benefits like roadside assistance**. Special
financing rates and programs for the purchase of a Harley-Davidson
Certified™ pre-owned motorcycle are available through
Harley-Davidson Financial Services to qualified customers.
* The Harley-Davidson Certified 12-month limited warranty has a
$50 deductible charge per claim.
** For complete list of H.O.G.® member benefits,
visit https://www.harley-davidson.com/us/en/content/hog/membership-benefits.html.
About Harley-Davidson: Harley-Davidson, Inc. is
the parent company of Harley-Davidson Motor Company and
Harley-Davidson Financial Services. Our vision: Building our legend
and leading our industry through innovation, evolution and emotion.
Our mission: More than building machines, we stand for the timeless
pursuit of adventure. Freedom for the soul. Since 1903,
Harley-Davidson has defined motorcycle culture with an expanding
range of leading-edge, distinctive and customizable motorcycles in
addition to riding experiences and exceptional motorcycle
accessories, riding gear and apparel. Harley-Davidson Financial
Services provides financing, insurance and other programs to help
get Harley-Davidson riders on the road. Learn more
at www.harley-davidson.com.
### (HOG-F)
Media Contacts:Paul
JamesPaul.James@harley-davidson.com414.343.8735
Jenni CoatsJenni.Coats@harley-davidson.com414.343.7902
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