Colgate-Palmolive Partners With the National Breast Cancer Foundation to Provide Education and Free Mammograms
September 26 2007 - 4:38PM
PR Newswire (US)
NEW YORK, Sept. 26 /PRNewswire-FirstCall/ -- According to the
National Breast Cancer Foundation, nearly 200,000 women will be
diagnosed with breast cancer this year. Early detection saves
lives, and while it is widely known that a mammogram is one of the
most effective early detection methods, millions of women either
can't afford to receive testing or delay making an appointment. In
an effort to improve access to mammograms for women in underserved
communities, Colgate-Palmolive (NYSE:CL) has teamed up with the
National Breast Cancer Foundation to help fund education and free
testing. The partnership is part of the National Breast Cancer
Foundation's nationwide campaign called "String of Life"(R) and
aims to raise awareness of the importance of early detection.
Colgate-Palmolive is supporting the campaign with a call-to-action
via national, full-page inserts in newspapers, an e-mail campaign
enlisting Colgate employees to share the String of Life, and a
Colgate-Palmolive website (http://www.caringmakesadifference.com/)
that provides consumers with the resources to make a difference in
the fight against breast cancer. "We're proud to support the
important mission of the National Breast Cancer Foundation to help
women in underserved communities gain access to preventative care,"
said Suzan Harrison, Vice President of Marketing, Colgate-
Palmolive. "Colgate cares about supporting local communities, and
this is an opportunity to give back and make a difference in
women's lives." Free testing and education is being provided in
coordination with partnering hospitals in Texas, Ohio, California,
and Maryland. Participating hospitals include: University of Texas
M.D. Anderson Cancer Center -- Houston, TX; The Cleveland Clinic
Foundation -- Cleveland, OH; University of California San
Francisco/Carol Franc Buck Breast Care Center -- San Francisco, CA
and the Sidney Kimmel Cancer Center at Johns Hopkins -- Baltimore,
MD. In addition, women nationwide can log on to
http://www.caringmakesadifference.com/ to send a String of Life
e-card to their friends and loved ones to remind them to get their
yearly mammogram or make a donation towards providing free
mammograms to women in need by accessing a direct link to the
National Breast Cancer Foundation. "The partnership forged between
Colgate-Palmolive and the National Breast Cancer Foundation will
help create awareness that getting a mammogram is a basic need that
should be available to all women," said Janelle Hail, President and
CEO of the National Breast Cancer Foundation. "We are thankful to
Colgate for their support of the National Breast Cancer
Foundation's String of Life program to raise awareness and for
helping to increase the number of women that will have access to
mammograms." About Colgate-Palmolive and the National Breast Cancer
Foundation: Colgate-Palmolive is a leading global consumer products
company, tightly focused on Oral Care, Personal Care, Home Care and
Pet Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized
brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring,
Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and
Suavitel, as well as Hill's Science Diet and Hill's Prescription
Diet pet foods. For more information about Colgate's global
business, visit the Company's website at http://www.colgate.com/.
National Breast Cancer Foundation, Inc. The National Breast Cancer
Foundation extends women's lives through education about breast
cancer and early detection. The organization provides hope to women
and families affected by breast cancer through a community of
caring support and encouragement that enables those diagnosed with
breast cancer to have fulfilling lives during their treatment and
afterward. Learn more at http://www.nbcf.com/ DATASOURCE:
Colgate-Palmolive CONTACT: Jessica Lokaj of Cohn & Wolfe,
+1-212-798-9702, ; National Breast Cancer Foundation, Inc.,
+1-972-248-9200, Web site: http://www.caringmakesadifference.com/
http://www.colgate.com/ http://www.nbcf.com/
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