Alibaba 2021 11.11 Global Shopping Festival Delivers Steady Growth
November 11 2021 - 12:34PM
Business Wire
Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) today
successfully concluded its 13th annual 11.11 Global Shopping
Festival (“11.11”), which generated RMB540.3 billion (US$84.54
billion) in gross merchandise volume (GMV) during the 11-day
campaign.
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Alibaba 2021 11.11 Global Shopping
Festival Delivers Steady Growth (Photo: Business Wire)
"This 11.11 Global Shopping Festival, we delivered steady and
quality growth that is a reflection of the dynamic Chinese
consumption economy. We also leveraged the power of 11.11 as a
platform to fulfill our social responsibility. This year’s festival
was a meaningful milestone as part of our commitment towards
building a sustainable future," said Yang Guang, Vice President at
Alibaba Group.
A record 290,000 brands participated in the 11.11 Global
Shopping Festival this year, of which 65% are small and
medium-sized businesses, manufacturers from industrial belts and
new brands. Agricultural belts in less developed regions enjoyed
strong sales, with GMV of agricultural products from these regions
growing 20% year-over-year.
Ahead of this year’s 11.11 Global Shopping Festival, Alibaba
Group fully migrated all systems and operations onto its public
cloud. Use of renewable energy in the Zhangbei County data center,
which plays a major role in supporting Alibaba’s e-commerce
businesses, reduced more than 26,000 tons of carbon emission.
Highlights from the 2021 11.11 Global
Shopping Festival
- 78 brands grew to surpass RMB100 million in GMV this year, up
from RMB10 million in GMV last year, while 698 brands grew to
surpass RMB10 million this year from RMB1 million in GMV last
year.
- More than 45% of consumers that made purchases were born in the
‘90s and ‘00s. Consumers born in ’00s increased by 25%
year-over-year.
- 500,000 products with official Green Product Certification from
more than 2,000 merchants were featured in a dedicated eco-friendly
vertical on Tmall.
- Over 1,600 brands participated in the new membership challenge
campaign on Tmall and attracted over 97 million new members during
this Global Shopping Festival.
- More than 1.3 million new products were offered by over 29,000
overseas brands that participated via Tmall Global this year, with
some 2,800 overseas brands joining for the first time.
- From November 1 to 10, 90 emerging brands remained as the top
brand by GMV in their respective small categories for three
consecutive years. 275 emerging brands saw their GMV doubled YoY
for three consecutive years.
- Over one million packages were delivered by around 350
Xiaomanlv driverless vehicles from November 1 to 10, surpassing the
volume of packages delivered by Xiaomanlv vehicles from September
2020 to September 2021.
About the 11.11 Global Shopping Festival
The 11.11 Global Shopping Festival began in 2009 with
participation from just 27 merchants as an event for merchants and
consumers to raise awareness about the value of online shopping.
More than 290,000 brands participated in this year’s event. For the
latest news and updates on the 2021 11.11 Global Shopping Festival,
please visit: www.alizila.com
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba and that it will be a good company that lasts for 102
years.
Note: GMV for the 11.11 Global Shopping Festival is the total
value of orders settled through Alipay on Alibaba's China retail
marketplaces, Kaola, Lazada, AliExpress, and New Retail and
consumer services platforms from November 1 to November 11, 2021.
It is reported on a real-time basis and includes shipping charges
paid (where applicable). Alibaba Group’s operating results
disclosed in this press release are denominated in RMB;
year-over-year comparisons and growth rates are calculated on the
basis of RMB amounts and are not affected by foreign exchange rate
fluctuations. All translations of RMB into US$ are made at
US$1=RMB6.3907, the central parity rate announced by the People’s
Bank of China on October 29, 2021. All GMV and other figures
presented in this press release are unaudited and subject to
adjustments.
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version on businesswire.com: https://www.businesswire.com/news/home/20211111005942/en/
Media Contacts
Celia Chen Alibaba Group +86 136 9192 9481
celia.c@alibaba-inc.com
Liyan Chen Alibaba Group +1 515 864 1116
liyan.chen@alibaba-inc.com
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