THE #HIPHOPAWARDS WAS THE #1 MOST
SOCIAL PROGRAM ON TV TUESDAY, OCTOBER 8
Tuesday’s broadcast of BET “HIP HOP AWARDS” 2019 raised
the volume for Hip Hop and claimed ratings success across
platforms. “Hip Hop Awards” 2019 garnered 1.3 million
viewers 2+ during premiere night (EDAC across BET and VH1 on
10/9/19) up +9% year-over-year.* On BET alone the hip hop kudofest
scored a .622 P18-49 rating, and 796K total viewers P2+. On
digital, the “Hip Hop Awards” 2019 were on fire! The 2019
“Hip Hop Awards” were the #1 most social program on TV
Tuesday, October 8, excluding sports programming (10/8/19).**
Additional digital highlights** include:
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191010005795/en/
BET "Hip Hop Awards" 2019 host Lil Duval
(Photo: Business Wire)
- The 2019 Hip Hop Awards is one of the top most social Cable
awards show year-to-date ranking in at #6 (1/1/19-10/8/19).
- The 2019 Hip Hop Awards generated 889K total social
interactions, and grew +155% year-over-year across Instagram and
Twitter (10/8/19 vs. 10/16/18).
- The most tweeted about moment of the show was Lil’ Kim
receiving the Legends award.
- On the day of air, Hip Hop Awards generated over 5.8M views
across Social, up +177% from year ago Day-Of (10/16/18).
- On YouTube, the awards were up +153% with close to 3.3M
views.
- On Twitter, #HipHopAwards trended in the #1 spot consecutively
for 3 hours in the US, and for 1 hour Worldwide. In the US, it was
the top trend for 7 consecutive hours.
About The 2019 “Hip Hop
Awards”
BET Networks brought together the hottest names in Hip Hop for
the annual celebration that pays homage to the culture and
highlights the best in hip hop music. Hosted by comedian and rapper
Lil Duval from The Cobb Energy Centre, BET “Hip Hop Awards”
2019 delivered an unforgettable night of performances, cyphers, and
tributes honoring hip-hop legends including Megan Thee
Stallion, Juicy J, DaBaby, Saweetie, Petey
Pablo, Lil Jon, Rick Ross, T-Pain,
Offset, Lil Baby, Chance The Rapper, Rapsody, YBN
Cordae, Anderson.Paak, DJ Hed, Kash Doll,
Iman. (aka Iman Shumpert), IDK, Bandhunta
Izzy, Jazz Anderson, King Los, Travis
Thompson, Dae Jones, Young Devyn. The first lady
of Bad Boy Records, Grammy Award-winning, multi-platinum rapper,
singer, actress, and fashion icon, Lil’ Kim received the
2019 “I Am Hip Hop” Award and brought the audience to their feet
with a medley of her chart-topping hits.
Additionally, Affion Crockett, Chico Bean, Jess Hilarious,
Karlous Miller and host Lil Duval came together for the
first ever comedy cypher. In other firsts, the BET “Hip Hop Awards”
also included a live battle rap hosted by Ultimate Rap League
founder Smack featuring noted battle rappers DNA, Geechi
Gotti, T-Top, and Shotgun Suge. DNA
reigned supreme and won a $25,000 cash prize. Presenters for the
evening included R&B superstar, Teyana Taylor, and
Academy Award-nominated actor and star of “Queen &
Slim,” Daniel Kaluuya, “Rap City” host Tigger,
and Rick Ross.
J.Cole took the night, snagging three wins, Travis
Scott took home his first win in the ‘Video Director of the
Year’ and ‘Album of the Year’ categories, newcomer Lil Nas
X, also took two wins for ‘Single of the Year’ and ‘Best
Collabo, Duo or Group’ and Ghanaian rapper Sarkodie, took
home the night’s first award, and the first ever ‘ Best
International Flow’ award. For the complete list of 2019 BET
“Hip Hop Awards” winners visit:
https://www.betpressroom.com/press-release/j-cole-wins-big-at-the-bet-hip-hop-awards-2019-with-3-wins-followed-by-cardi-b-travis-scott-megan-th/
Fans can catch an encore of the BET “HIP HOP AWARDS”
2019 Saturday, October 12 at 8 PM ET on BET.
Jesse Collins, CEO of Jesse Collins Entertainment, served
as Executive Producer of the BET “Hip Hop Awards” 2019 along with
Connie Orlando, BET Head of Programming and Jeannae
Rouzan–Clay, Vice President of Specials, Jesse Collins
Entertainment.
Join the conversation on social media by logging on to BET’s
multiple social media platforms:
On BET.com: http://www.bet.com/shows/hip-hop-awards.html
On Twitter by using the hashtag: #HipHopAwards; follow us
@HipHopAwards and @BET On Facebook by liking the fan page at
facebook.com/HipHopAwards
*Source: Nielsen Fast National 10/08/2019 ** Source: Nielsen
Social Content Ratings, linear program-level total interactions,
excluding sports; Twitter Media Studio, YouTube Analytics, Facebook
Insights, Listen First, Trends24, Tubular; 9/18/18-10/8/19.
ABOUT BET NETWORKS:
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B),
is the nation's leading provider of quality entertainment, music,
news, and public affairs television programming for the
African-American audience. The primary BET channel reaches more
than 90 million households and can be seen in the United States,
Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa.
BET is the dominant African-American consumer brand with a diverse
group of business extensions: BET.com, a leading Internet
destination for Black entertainment, music, culture and news; BET
HER, a 24-hour entertainment network targeting the African-American
Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET
Home Entertainment; BET Live, BET's growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET around
the globe.
ABOUT JESSE COLLINS
ENTERTAINMENT:
Jesse Collins Entertainment (JCE) is a full-service television
and film production company founded by entertainment industry
veteran Jesse Collins. For more than a decade, the company has
played an integral role in producing some of television’s most
memorable moments in music entertainment including groundbreaking
and award-winning television programming including the BET Awards,
Soul Train Awards, BET Honors, UNCF An Evening of Stars, ABFF
Awards and the BET Hip Hop Awards. On the scripted side, JCE has
produced numerous shows for BET including Real Husbands of
Hollywood starring Kevin Hart as well as the critically acclaimed
The New Edition Story, a biopic on the boy band that aired as a
3-part mini-series. It posted record ratings for the network and
attracted nearly 30 million viewers. It was followed by The Bobby
Brown Story, which chronicled the talented but troubled singer’s
exit from the popular ’80s boy band through his solo success and
was the highest-rated non-tentpole program on the network since The
New Edition Story. The company’s second season of American Soul,
the critically-acclaimed period drama based on the untold rise of
the iconic music and dance program Soul Train, will debut in 2020.
Go to http://www.jessecollinsent.com/ for more information on the
company.
Follow us @BET_PR
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version on businesswire.com: https://www.businesswire.com/news/home/20191010005795/en/
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