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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)    

ý

 

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2009

o

 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from            to          

Commission File Number: 1-33472

LOGO

TECHTARGET, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)
  04-3483216
(I.R.S. Employer
Identification No.)

117 Kendrick Street, Suite 800
Needham, Massachusetts 02494
(Address of principal executive offices) (zip code)

(781) 657-1000
(Registrant's telephone number, including area code)

(Former name, former address and formal fiscal year, if changed since last report): Not applicable

        Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  ý     No  o

        Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  o     No  o

        Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer", "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large Accelerated Filer  o   Accelerated Filer  ý   Non-Accelerated Filer  o
(Do not check if a
smaller reporting company)
  Smaller Reporting Company  o

        Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes  o     No  ý

        The registrant had 42,039,208 shares of Common Stock, $0.001 par value per share, outstanding as of September 30, 2009.


Table of Contents


TABLE OF CONTENTS

Item
   
  Page  

Explanatory Note

    3  

PART I. FINANCIAL INFORMATION

       

Item 1.

 

Financial Statements

       

 

Consolidated Balance Sheets as of September 30, 2009 (unaudited) and December 31, 2008

   
4
 

 

Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2009 and 2008 (unaudited)

   
5
 

 

Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2009 and 2008 (unaudited)

   
6
 

 

Notes to Consolidated Financial Statements

   
7
 

Item 2.

 

Management's Discussion and Analysis of Financial Condition and Results of Operations

   
27
 

Item 3.

 

Quantitative and Qualitative Disclosures About Market Risk

   
43
 

Item 4.

 

Controls and Procedures

   
44
 

PART II. OTHER INFORMATION

       

Item 1.

 

Legal Proceedings

   
50
 

Item 1A.

 

Risk Factors

   
50
 

Item 2.

 

Unregistered Sales of Equity Securities and Use of Proceeds

   
65
 

Item 3.

 

Defaults upon Senior Securities

   
65
 

Item 4.

 

Submission of Matters to a Vote of Security Holders

   
65
 

Item 5.

 

Other Information

   
65
 

Item 6.

 

Exhibits

   
66
 

 

Signatures

   
67
 

2



EXPLANATORY NOTE

        On November 9, 2009, TechTarget, Inc. filed a Form 8-K disclosing that it was delaying the filing of its Quarterly Report on Form 10-Q for the Quarter ended September 30, 2009. The Company further disclosed that it had identified an improper accounting practice relating to certain customer credits that were improperly eliminated as liabilities on the Company's balance sheet. As a result, the Audit Committee of the Company's Board of Directors conducted an investigation into this matter with the assistance of counsel and forensic accounting experts. The Audit Committee has now completed its investigation and the Company is, this day, filing this Quarterly Report on Form 10-Q for the Quarter ended September 30, 2009. Consistent with the Company's November 9, 2009 press release, the Audit Committee concluded that the improper conduct associated with the accounting practice was limited to a single individual who was promptly terminated from his position upon discovery of the practice. The Audit Committee's investigation found no other improper conduct in connection with any other accounting practice. To correct the improper accounting related to the customer credits, the Company has recorded a net adjustment for the quarter ended September 30, 2009.

3


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PART I. FINANCIAL INFORMATION

Item 1.    Financial Statements

        


TECHTARGET, INC.

Consolidated Balance Sheets

(In thousands, except share and per share data)

 
  September 30,
2009
  December 31,
2008
 
 
  (Unaudited)
   
 

Assets

             

Current assets:

             
 

Cash and cash equivalents

  $ 21,884   $ 24,130  
 

Short-term investments

    47,519     42,863  
 

Accounts receivable, net of allowance for doubtful accounts of $482 and $642 as of September 30, 2009 (unaudited) and December 31, 2008, respectively

    15,623     17,622  
 

Prepaid expenses and other current assets

    4,604     6,251  
 

Deferred tax assets

    2,979     2,959  
           

Total current assets

    92,609     93,825  

Property and equipment, net

   
3,502
   
3,904
 

Long-term investments

    9,247     2,575  

Goodwill

    88,957     88,958  

Intangible assets, net of accumulated amortization

    13,680     17,242  

Deferred tax assets

    4,346     3,369  

Other assets

    93     139  
           

Total assets

  $ 212,434   $ 210,012  
           

Liabilities and Stockholders' Equity

             

Current liabilities:

             
 

Current portion of bank term loan payable

  $ 750   $ 3,000  
 

Accounts payable

    3,322     3,404  
 

Income taxes payable

    59      
 

Accrued expenses and other current liabilities

    1,850     2,908  
 

Accrued compensation expenses

    638     702  
 

Deferred revenue

    9,273     8,749  
           

Total current liabilities

    15,892     18,763  

Long-term liabilities:

             
 

Other liabilities

    527     312  
           

Total liabilities

    16,419     19,075  

Commitments (Note 10)

   
   
 

Stockholders' equity:

             
 

Preferred stock, 5,000,000 shares authorized; no shares issued or outstanding

         
 

Common stock, $0.001 par value per share, 100,000,000 shares authorized, 42,039,208 and 41,616,963 shares issued and outstanding at September 30, 2009 (unaudited) and December 31, 2008, respectively

    42     42  
 

Additional paid-in capital

    230,850     221,597  
 

Warrants

    2     2  
 

Accumulated other comprehensive loss

    37     (77 )
 

Accumulated deficit

    (34,916 )   (30,627 )
           

Total stockholders' equity

    196,015     190,937  
           

Total liabilities and stockholders' equity

  $ 212,434   $ 210,012  
           

See accompanying notes.

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TECHTARGET, INC.

Consolidated Statements of Operations

(In thousands, except share and per share data)

 
  Three Months Ended
September 30,
  Nine Months Ended
September 30,
 
 
  2009   2008   2009   2008  
 
  (Unaudited)
 

Revenues:

                         
 

Online

  $ 18,191   $ 20,420   $ 52,274   $ 57,701  
 

Events

    4,865     5,496     10,991     16,743  
 

Print

        1,080         3,430  
                   

Total revenues

    23,056     26,996     63,265     77,874  

Cost of revenues:

                         
 

Online(1)

    4,789     5,462     14,445     16,113  
 

Events(1)

    1,741     2,328     4,277     7,078  
 

Print

        580         1,758  
                   

Total cost of revenues

    6,530     8,370     18,722     24,949  

Gross profit

    16,526     18,626     44,543     52,925  

Operating expenses:

                         
 

Selling and marketing(1)

    8,644     8,161     24,183     25,490  
 

Product development(1)

    2,276     2,788     6,551     8,440  
 

General and administrative(1)

    5,486     3,662     13,469     10,915  
 

Depreciation

    510     579     1,544     1,884  
 

Amortization of intangible assets

    1,166     1,259     3,562     4,071  
                   

Total operating expenses

    18,082     16,449     49,309     50,800  

Operating income (loss)

    (1,556 )   2,177     (4,766 )   2,125  

Interest income (expense), net

    130     248     194     934  
                   

Income (loss) before provision for income taxes

    (1,426 )   2,425     (4,572 )   3,059  

Provision for (benefit from) income taxes

    12     1,718     (283 )   1,736  
                   

Net income (loss)

  $ (1,438 ) $ 707   $ (4,289 ) $ 1,323  
                   

Net income (loss) per common share:

                         
 

Basic

  $ (0.03 ) $ 0.02   $ (0.10 ) $ 0.03  
                   
 

Diluted

  $ (0.03 ) $ 0.02   $ (0.10 ) $ 0.03  
                   

Weighted average common shares outstanding:

                         
 

Basic

    41,811,821     41,533,020     41,775,152     41,355,812  
                   
 

Diluted

    41,811,821     43,116,678     41,775,152     43,393,429  
                   


                         

(1)   Amounts include stock-based compensation expense as follows:

       
   

Cost of online revenue

   
$      95
   
$    265
   
$    407
   
$    406
 
   

Cost of events revenue

    64     53     117     100  
   

Selling and marketing

    1,479     1,057     4,285     3,796  
   

Product development

    89     140     352     420  
   

General and administrative

    2,521     648     4,331     2,107  

See accompanying notes.

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TECHTARGET, INC.

Consolidated Statements of Cash Flows

(In thousands)

 
  Nine Months Ended
September 30,
 
 
  2009   2008  
 
  (Unaudited)
 

Operating Activities:

             

Net income (loss)

  $ (4,289 ) $ 1,323  

Adjustments to reconcile net income (loss) to net cash provided by operating activities:

             
 

Depreciation and amortization

    5,106     5,955  
 

Provision for bad debt

    105     378  
 

Amortization of investment premiums

    1,247      
 

Stock-based compensation expense

    9,492     6,829  
 

Non-cash interest expense

    7     5  
 

Deferred tax benefit

    (1,013 )   1,326  
 

Excess tax benefit—stock options

        (1,015 )
 

Changes in operating assets and liabilities, net of businesses acquired:

             
   

Accounts receivable

    1,901     (2,709 )
   

Prepaid expenses and other current assets

    1,285     (5,293 )
   

Other assets

    39     18  
   

Accounts payable

    (79 )   (125 )
   

Income taxes payable

    59     (1,330 )
   

Accrued expenses and other current liabilities

    (1,058 )   (366 )
   

Accrued compensation expenses

    (65 )   (1,674 )
   

Deferred revenue

    525     2,528  
   

Other liabilities

    283     (84 )
           

Net cash provided by operating activities

    13,545     5,766  

Investing activities:

             

Purchases of property and equipment, and other assets

    (1,141 )   (1,527 )

Purchases of short-term investments

    (20,899 )   (50,407 )

Purchases of long-term investments

    (18,676 )   (7,885 )

Proceeds from sales and maturities of short-term investments

    27,050     80,618  

Proceeds from sales and maturities of long-term investments

        41  

Acquisition of assets

        (50 )
           

Net cash provided by (used in) investing activities

    (13,666 )   20,790  

Financing activities:

             

Payments on bank term loan payable

    (2,250 )   (2,250 )

Excess tax benefit—stock options

        1,015  

Proceeds from exercise of warrants and stock options

    125     2,198  
           

Net cash provided by (used in) financing activities

    (2,125 )   963  

Net increase (decrease) in cash and cash equivalents

   
(2,246

)
 
27,519
 

Cash and cash equivalents at beginning of period

    24,130     10,693  
           

Cash and cash equivalents at end of period

  $ 21,884   $ 38,212  
           

Supplemental disclosure of cash flow information:

             

Cash paid for interest

  $ 102   $ 258  
           

Cash paid (refunded) for taxes

  $ (959 ) $ 4,484  
           

See accompanying notes.

6


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TECHTARGET, INC.

Notes to Consolidated Financial Statements

(In thousands, except share and per share data)

1. Organization and Operations

        TechTarget, Inc. (the Company) is a leading provider of specialized online content that brings together buyers and sellers of corporate information technology, or IT, products. The Company sells customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases.

        The Company's integrated content platform consists of a network of more than 60 websites that are complemented with targeted in-person events and specialized IT magazines. The Company discontinued publishing its specialized IT magazines in December 2008. During the critical stages of the purchase decision process, these content offerings meet IT professionals' needs for expert, peer and IT vendor information, and provide a platform on which IT vendors can launch targeted marketing campaigns that generate measurable, high return on investment (ROI). As IT professionals have become increasingly specialized, they have come to rely on our sector-specific websites for purchasing decision support. The Company's content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Based upon the logical clustering of users' respective job responsibilities and the marketing focus of the products that the Company's customers are advertising, content offerings are currently categorized across ten distinct media groups: Application Development; Channel; CIO/IT Strategy; Data Center and Virtualization Technologies; Enterprise Applications; Networking; Security; Storage; TechnologyGuide.com; and Vertical Software.

        On November 9, 2009, the Company filed a Form 8-K disclosing that it was delaying the filing of its Quarterly Report on Form 10-Q for the third quarter of 2009. The Company further disclosed that it had identified an improper accounting practice relating to certain customer credits that were improperly eliminated as liabilities on the Company's balance sheet. As a result, the Company's Audit Committee conducted an investigation into this matter. The Audit Committee has completed its investigation and the Company has concluded that there were certain errors in its previously reported financial statements. In addition to the customer credit matter mentioned above, the Company disclosed in its Quarterly Report on Form 10-Q for the first quarter of 2009 that it corrected in the first quarter of 2009 an error in the amount of $284 related to interest income which should have been recorded in the fourth quarter of 2008. Whereas the error was previously corrected in Q1 2009, the $284 adjustment is not included in the adjustments described below.

        To correct the customer credit errors, the Company recorded a net adjustment which increased accounts payable by $967 and decreased income before provision for income taxes by $967 during the quarter ended September 30, 2009. The aggregate net adjustment accumulated over several years and includes $57 from 2004 to 2006, $362 from 2007, $561 from 2008 and ($13) from the nine months ended September 30, 2009.

        The Company corrected an error totaling $1.1 million during the third quarter of 2009 related to stock-based compensation expense that should have been recorded in the first and second quarters of 2009. The additional stock-based compensation expense relates to 1,925,000 restricted stock awards granted during the first quarter of 2009. The vesting for the restricted stock awards is contingent upon the Company achieving an annual financial performance goal. The stock-based compensation expense related to the restricted stock awards was initially recognized on a straight-line basis over the vesting period but should have been recognized using the accelerated attribution method.

        The Company assessed the materiality of these errors, both quantitatively and qualitatively, and concluded that the adjustments are not material to the prior annual financial statements or to the

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

1. Organization and Operations (Continued)


interim financial statements for 2009. As a result, the Company recorded the correction of the errors in the quarter ended September 30, 2009.

2. Summary of Significant Accounting Policies

        The accompanying consolidated financial statements reflect the application of certain significant accounting policies as described below and elsewhere in these notes to the consolidated financial statements

    Principles of Consolidation

        The accompanying consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries, which include KnowledgeStorm, Inc., Bitpipe, Inc., TechTarget Securities Corporation and TechTarget Limited. KnowledgeStorm, Inc. and Bitpipe, Inc. are leading websites providing in-depth vendor generated content targeted toward corporate IT professionals. TechTarget Securities Corporation is a Massachusetts Securities Corporation incorporated in 2004. TechTarget Limited is a subsidiary doing business principally in the United Kingdom. All significant intercompany accounts and transactions have been eliminated in consolidation.

    Basis of Presentation

        The accompanying unaudited consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States for complete financial statements. All adjustments, which, in the opinion of management, are considered necessary for a fair presentation of the results of operations for the periods shown, are of a normal recurring nature and have been reflected in the consolidated financial statements. The results of operations for the periods presented are not necessarily indicative of results to be expected for any other interim periods or for the full year. The information included in these consolidated financial statements should be read in conjunction with "Management's Discussion and Analysis of Financial Condition and Results of Operations" contained in this report and the consolidated financial statements and accompanying notes included in the Company's Annual Report on Form 10-K/A for the year ended December 31, 2008. The Company has evaluated subsequent events through the date of this filing.

    Use of Estimates

        The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

    Revenue Recognition

        The Company generates substantially all of its revenue from the sale of targeted advertising campaigns that are delivered via its network of websites, events and print publications. The Company

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

2. Summary of Significant Accounting Policies (Continued)

discontinued publishing print magazines in December 2008. Revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.

        Although each of the Company's online media offerings can be sold separately, most of the Company's online media sales involve multiple online offerings. Because objective evidence of fair value does not exist for all elements in the Company's bundled advertising campaigns, no allocation can be made among the various elements, and the Company recognizes revenue on all items ratably over the term of the arrangement.

        Event Sponsorships.     Sponsorship revenue from events is recognized upon completion of the event in the period the event occurs. The majority of the Company's events are free to qualified attendees, however certain events are based on a paid attendee model. The Company recognizes revenue for paid attendee events upon completion of the event and receipt of payment from the attendee. Amounts collected or billed prior to satisfying the above revenue recognition criteria are recorded as deferred revenue.

        Print Publications.     When sold separately, advertising revenues from print publications are recognized at the time the applicable publication is distributed. When print advertising campaigns are sold with other services, revenue is recognized for all services in the advertising campaign over the term of the arrangement. Amounts collected or billed prior to satisfying the above revenue recognition criteria are recorded as deferred revenue.

        Online Media.     Revenue for online media offerings is recognized for specific online media offerings as follows when these items are sold separately:

    White Papers.   White paper revenue is recognized ratably over the period in which the white paper is available on the Company's websites.

    Webcasts, Podcasts and Videocasts.   Webcast, podcast and videocast revenue is recognized ratably over the period in which the webcast, podcast or videocast is available on the Company's websites.

    Software Package Comparisons.   Software package comparison revenue is recognized ratably over the period in which the software information is available on the Company's websites.

    Promotional E-mails and E-newsletters.   Promotional e-mail revenue is recognized ratably over the period in which the related content asset is available on its websites because promotional emails do not have standalone value from the related content asset. E-newsletter revenue is recognized in the period in which the e-newsletter is sent.

    List Rentals.   List rental revenue is recognized in the period in which the e-mail is sent to the list of registered members.

    Banners.   Banner revenue is recognized in the period in which the banner impressions occur.

    Third Party Revenue Sharing Arrangements.   Revenue from third party revenue sharing arrangements is recognized on a net basis in the period in which the services are performed.

        The Company offers customers the ability to purchase integrated ROI program offerings, which can include any of its online media offerings packaged together to address the particular customer's specific advertising requirements. As part of these offerings, the Company will guarantee a minimum

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

2. Summary of Significant Accounting Policies (Continued)


number of qualified sales leads to be delivered over the course of the advertising campaign. Scheduled end dates of advertising campaigns are sometimes extended to satisfy lead guarantees or fulfill all elements of the advertising campaign based on delayed receipt of advertising media collateral from the customer. The Company estimates the revenue reserve necessary to properly defer revenue recognition for extended advertising campaigns. These estimates are based on the Company's experience in managing and fulfilling these integrated ROI program offerings. Historically, shortfalls in fulfilling lead guarantees before the scheduled completion date of an advertising campaign are satisfied within an average of 44 days of such scheduled completion date. These integrated ROI program offerings represented approximately 51% and 44% of online revenues, and 40% and 33% of total revenues for the three months ended September 30, 2009 and 2008, respectively, and approximately 47% and 41% of online revenues, and 39% and 30% of total revenues for the nine months ended September 30, 2009 and 2008, respectively.

        Amounts collected or billed prior to satisfying the above revenue recognition criteria are recorded as deferred revenue.

    Fair Value of Financial Instruments

        Financial instruments consist of cash and cash equivalents, short and long-term investments, accounts receivable, accounts payable, a term loan payable and an interest rate swap. The carrying value of these instruments approximates their estimated fair values.

    Long-lived Assets

        Long-lived assets consist of property and equipment, goodwill and other intangible assets. A specifically identified intangible asset must be recorded as a separate asset from goodwill if either of the following two criteria is met: (1) the intangible asset acquired arises from contractual or other legal rights; or (2) the intangible asset is separable. Accordingly, intangible assets consist of specifically identified intangible assets. Goodwill is the excess of any purchase price over the estimated fair market value of net tangible assets acquired not allocated to specific intangible assets.

        Goodwill and indefinite-lived intangible assets are not amortized, but are reviewed annually for impairment or more frequently if impairment indicators arise. Separable intangible assets that are not deemed to have an indefinite life are amortized over their estimated useful lives, which range from one to nine years, using methods of amortization that are expected to reflect the estimated pattern of economic use, and are reviewed for impairment when events or changes in circumstances suggest that the assets may not be recoverable. The Company performs its annual test of impairment of goodwill on December 31st of each year, and whenever events or changes in circumstances suggest that the carrying amount may not be recoverable. Based on this evaluation, the Company believes that, as of each of the balance sheet dates presented, none of the Company's goodwill or other long-lived assets were impaired.

    Internal Use Software and Website Development Costs

        The Company capitalizes costs incurred during the development of its website applications and infrastructure as well as certain costs relating to internal use software. The estimated useful life of costs capitalized is evaluated for each specific project. Capitalized internal use software and website development costs are reviewed for recoverability whenever events or changes in circumstances indicate

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

2. Summary of Significant Accounting Policies (Continued)

that the carrying amount of the asset may not be recoverable. An impairment loss shall be recognized only if the carrying amount of the asset is not recoverable and exceeds its fair value. The Company capitalized internal-use software and website development costs of $503 and $320 for the three months ended September 30, 2009 and 2008, respectively, and $844 and $342 for the nine months ended September 30, 2009 and 2008, respectively.

    Income Taxes

        The Company's deferred tax assets and liabilities are recognized based on temporary differences between the financial reporting and income tax bases of assets and liabilities using statutory rates. If required, a valuation allowance is established against net deferred tax assets if, based upon available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. The Company recognizes any interest and penalties related to unrecognized tax benefits in income tax expense.

    Stock-Based Compensation

        At September 30, 2009, the Company had two stock-based employee compensation plans which are more fully described in Note 12. Stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized in the statement of operations using the straight line method over the vesting period of the award or using the accelerated method if the award is contingent upon performance goals. The Company uses the Black-Scholes option-pricing model to determine the fair-value of stock-based awards.

    Net Income (Loss) Per Share

        Basic earnings per share is computed based on the weighted average number of common shares and vested restricted stock awards outstanding during the period. Because the holders of unvested restricted stock awards do not have nonforfeitable rights to dividends or dividend equivalents, the Company does not consider these awards to be participating securities that should be included in its computation of earnings per share under the two-class method. Diluted earnings per share is computed using the weighted average number of common shares and vested restricted stock awards outstanding during the period, plus the dilutive effect of potential future issuances of common stock relating to stock option programs and other potentially dilutive securities using the treasury stock method. In calculating diluted earnings per share, the dilutive effect of stock options is computed using the average market price for the respective period. In addition, the assumed proceeds under the treasury stock method include the average unrecognized compensation expense and assumed tax benefit of stock options that are in-the-money. This results in the "assumed" buyback of additional shares, thereby reducing the dilutive impact of stock options.

    Recent Accounting Pronouncements

        Effective January 1, 2009, the Company adopted SFAS No. 141 (revised 2007), Business Combinations (SFAS 141(R)) which was primarily codified into FASB Accounting Standards Codification (ASC) 805, Business Combinations (ASC 805). Under current guidance, an entity is required to recognize the assets acquired, liabilities assumed, contractual contingencies, and contingent consideration at their fair value on the acquisition date. It further requires that acquisition-related costs be recognized separately from the acquisition and expensed as incurred; that restructuring costs

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

2. Summary of Significant Accounting Policies (Continued)

generally be expensed in periods subsequent to the acquisition date; and that changes in accounting for deferred tax asset valuation allowances and acquired income tax uncertainties after the measurement period be recognized as a component of provision for taxes. In addition, acquired in-process research and development is capitalized as an intangible asset and amortized over its estimated useful life. The current guidance is effective on a prospective basis for all business combinations for which the acquisition date is on or after January 1, 2009, with the exception of the accounting for valuation allowances on deferred taxes and acquired contingencies. With the adoption of the current guidance, any tax related adjustments associated with acquisitions that closed prior to January 1, 2009 will be recorded through income tax expense, whereas the previous accounting treatment would require any adjustment to be recognized through goodwill. The adoption of the current guidance had no impact on the Company's consolidated financial statements as of, and for the three and nine months ended September 30, 2009.

        Effective January 1, 2009, the Company implemented Statement of Financial Accounting Standards No. 160, Noncontrolling Interests in Consolidated Financial Statements, an amendment to ARB No. 51 (SFAS 160) which was primarily codified into FASB ASC 810— Consolidation (ASC 810). This standard changed the accounting for and reporting of noncontrolling interest (previously called minority interest) in the consolidated financial statements. The adoption on January 1, 2009 did not have a material effect on the Company's consolidated financial position or results of operations.

        Effective January 1, 2009, the Company adopted FASB Staff Position (FSP) No. 142-3, Determination of the Useful Life of Intangible Assets (FSP No. 142-3) which was primarily codified into FASB ASC 350, Intangibles—Goodwill and Other (ASC 350). The current guidance amends the factors considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset. The current guidance also requires enhanced disclosures when an intangible asset's expected future cash flows are affected by an entity's intent and/or ability to renew or extend the arrangement. The adoption did not have a material impact on the Company's consolidated results of operations or financial condition as of, and for the three and nine months ended September 30, 2009.

        Effective April 1, 2009, the Company adopted SFAS No. 165, Subsequent Events (SFAS 165) which was primarily codified into FASB ASC 855— Subsequent Events (ASC 855). The current guidance is intended to establish general standards of accounting for, and disclosure of, events that occur after the balance sheet date but before financial statements are issued. It requires the disclosure of the date through which an entity has evaluated subsequent events and the basis for that date. The Company has evaluated subsequent events through the date of this filing.

        Effective April 1, 2009, the Company adopted FSP No. 115-2 and 124-2, Recognition and Presentation of Other-Than-Temporary Impairments (FSP 115-2 and 124-2) which was primarily codified into FASB ASC 320— Investments—Debt and Equity Securities (ASC 320). The current guidance provides new guidance on the recognition and presentation of an other-than-temporary impairments, as well as extends certain annual disclosure requirements to interim periods. The adoption did not have a material impact on the Company's financial position or results of operations.

        Effective September 30, 2009, the Company adopted SFAS No. 168, The FASB Accounting Standards Codification (Codification) and the Hierarchy of Generally Accepted Accounting Principles—a replacement of Financial Statement No. 162 (SFAS 168) which was primarily codified into FASB ASC 105— Generally Accepted Accounting Principles . Current guidance establishes the FASB Accounting Standards Codification as the source of authoritative accounting principles recognized by the FASB to

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

2. Summary of Significant Accounting Policies (Continued)


be applied by nongovernmental entities in preparation of financial statements in conformity with generally accepted accounting principles in the United States. All other accounting literature not included in the Codification is non-authoritive. The adoption did not have a material impact on the Company's consolidated results of operations or financial condition for all periods presented.

        In September 2009, the FASB ratified Accounting Standards Update (ASU) 2009-13 (ASU 2009-13) (previously Emerging Issues Task Force (EITF) Issue No. 08-1, Revenue Arrangements with Multiple Deliverables (EITF 08-1)), which updates the existing multiple-element revenue arrangements guidance currently included in Accounting Standards Codification 605-25. ASU 2009-13 will require companies to allocate the overall consideration to each deliverable by using a best estimate of the selling price of individual deliverables in the arrangement in the absence of vendor-specific objective evidence or other third-party evidence of the selling price. ASU 2009-13 will be effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010 and early adoption will be permitted. The Company is currently evaluating the potential impact of the adoption of ASU 2009-13 on its consolidated results of operations and financial condition and the Company's planned date of adoption.

3. Fair Value Measurements

        The Company measures certain financial assets at fair value on a recurring basis, including cash equivalents, short-term investments, and equity investments. The fair value of these financial assets was determined based on three levels of input as follows:

    Level 1.   Quoted prices in active markets for identical assets and liabilities;

    Level 2.   Observable inputs other than quoted prices in active markets; and

    Level 3.   Unobservable inputs.

        The fair value hierarchy of the Company's financial assets and liabilities carried at fair value and measured on a recurring basis is as follows as of September 30, 2009:

 
   
  Fair Value Measurements at Reporting
Date Using
 
 
  September 30,
2009
  Quoted Prices
in Active
Markets for
Identical
Assets
(Level 1)
  Significant
Other
Observable
Inputs
(Level 2)
  Significant
Unobservable
Inputs
(Level 3)
 
 
  (Unaudited)
 

Money market funds(1)

  $ 11,155   $ 11,155   $   $  

Short-term investments

    47,519         47,519      

Long-term investments

    9,247         9,247      

Interest rate swap(2)

    7         7      
                   

Total

  $ 67,928   $ 11,155   $ 56,773   $  
                   

(1)
Included in cash equivalents on the accompanying consolidated balance sheet.

(2)
Included in other liabilities on the accompanying consolidated balance sheet.

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

4. Acquisitions

        On November 19, 2008, the Company acquired substantially all of the assets of The Brian Madden Company LLC (BMC), for $1,315 in cash, of which $1,184 was paid on November 19, 2008 and the remaining balance of $131 was paid on September 11, 2009. BMC operated a website ( BrianMadden.com ) and an event addressing the topics of desktop virtualization, terminal services, and application virtualization. The acquisition provides the Company with an opportunity for growth within segments and in other markets in which it currently does not have a presence, primarily desktop and application virtualization.

        In connection with this acquisition, the Company purchased $79 of property and equipment, $40 of prepaid expenses, recorded $636 of goodwill and recorded $560 of intangible assets related to customer relationships, a non-compete agreement and trade names with estimated useful lives ranging from three to five years.

        The estimated fair value of $560 of acquired intangible assets is assigned as follows:

 
  Useful Life   Estimated Fair Value  

Customer relationship intangible asset

  48 months   $ 227  

Non-compete agreement intangible asset

  36 months     198  

Trade name intangible asset

  60 months     135  
           

Total intangible assets

      $ 560  
           

        The Company engaged a third party valuation specialist to assist management in determining the fair value of the acquired assets of BMC. To value the customer relationship asset, an income approach was used, specifically a variation of the discounted cash-flow method. The projected net cash flows for BMC were tax affected using an effective rate of 41% and then discounted using a discount rate of 25% to calculate the value of the customer relationship asset. Additionally, the present value of the sum of projected tax benefits was added to arrive at the total fair value of the customer relationship asset. To value the non-compete agreement a comparative business valuation method was used. Based on a non-compete term of 36 months, management projected net cash flows for the Company with and without the non-compete agreement in place. The present value of the sum of the difference between the net cash flows with and without the non-compete agreement in place was calculated, based on a discount rate of 25%. To value the trade name intangible asset a relief from royalty method was used to estimate the pre-tax royalty savings to the Company related to the BMC trade names. The projected net cash flows from the pre-tax royalty savings were tax affected using an effective rate of 41% and then discounted using a discount rate of 25% to calculate the value of the trade name intangible asset.

5. Restructuring Charge

        In December 2008 the Company implemented an expense reduction program that included (i) a reduction in workforce, (ii) a reduction in certain office leases, (iii) the elimination of its two print publications, and (iv) a continuation of strict controls on discretionary spending. The Company has implemented the cost reductions to lower its current and future operating expenses in order to align its costs with the current business conditions with the goal of maintaining its profitability and investing as appropriate to gain market share. The Company's restructuring charge was comprised principally of employee severance and associated termination costs, costs associated with a reduction in certain office

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

5. Restructuring Charge (Continued)


leases, contract termination costs in connection with the elimination of its two print publications and write-offs of leasehold improvements associated with the exit of facilities.

        The Company's restructuring charge recorded in 2008 was comprised of the following;

 
  Restructuring
Charge
 

Employee severance pay and related costs

  $ 886  

Non-cancelable lease, contract termination, and other charges

    559  

Write-off of tenant improvements, furniture, and fixed assets

    49  
       

Restructuring charge

  $ 1,494  
       

        The activity in the Company's restructuring accrual for the nine months ended September 30, 2009 is as follows:

 
  Restructuring
Charge
 

Balance as of December 31, 2008

  $ 1,114  

Cash paid related to employee severance and other costs

    (980 )
       

Balance as of September 30, 2009 (unaudited)

  $ 134  
       

        The Company's restructuring accrual balance of $134 and $1,114 was included in the consolidated balance sheets in accrued expenses and other liabilities as of September 30, 2009 and December 31, 2008, respectively.

6. Cash, Cash Equivalents and Investments

        Cash and cash equivalents consist of highly liquid investments with maturities of three months or less at date of purchase. Cash equivalents are carried at cost, which approximates their fair market value. Cash and cash equivalents consisted of the following:

 
  September 30,
2009
  December 31,
2008
 
 
  (Unaudited)
   
 

Cash

  $ 10,729   $ 9,850  

Money market funds

    11,155     14,280  
           

Total cash and cash equivalents

  $ 21,884   $ 24,130  
           

        The Company's short and long-term investments are accounted for as available for sale securities. These investments are recorded at fair value with the related unrealized gains and losses included in accumulated other comprehensive income (loss), a component of stockholders' equity, net of tax. The unrealized gain, net of taxes, was $41 and $10 as of September 30, 2009 and December 31, 2008, respectively. Realized gains and losses on the sale of these investments are determined using the specific identification method. Realized gains totaled $17 in the nine months ended September 30,

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

6. Cash, Cash Equivalents and Investments (Continued)


2009. There were no realized gains or losses in the three months ended September 30, 2009 and in the three and nine months ended September 30, 2008.

        Short and long-term investments consisted of the following:

 
  September 30, 2009  
 
  Cost   Gross
Unrealized
Gains
  Gross
Unrealized
Losses
  Estimated
Fair Value
 
 
  (Unaudited)
 

Short and long-term investments:

                         
 

Municipal bonds

  $ 56,697   $ 72   $ (3 ) $ 56,766  
                   

Total short and long-term investments

  $ 56,697   $ 72   $ (3 ) $ 56,766  
                   

 

 
  December 31, 2008  
 
  Cost   Gross
Unrealized
Gains
  Gross
Unrealized
Losses
  Estimated
Fair Value
 

Short and long-term investments:

                         
 

Municipal bonds

  $ 45,419   $ 22   $ (3 ) $ 45,438  
                   

Total short and long-term investments

  $ 45,419   $ 22   $ (3 ) $ 45,438  
                   

        The Company had six debt securities in an unrealized loss position at September 30, 2009. All of these securities have been in such a position for less than 12 months. The unrealized loss on those securities was $3 and the fair value was $9,274. As of September 30, 2009, the Company does not consider these investments to be other-than temporarily impaired.

        Municipal bonds have contractual maturity dates within eighteen months. All income generated from these investments is recorded as interest income.

7. Intangible Assets

        Intangible assets subject to amortization as of September 30, 2009 and December 31, 2008 consist of the following:

 
   
  As of September 30, 2009  
 
  Estimated
Useful Lives
(Years)
  Gross
Carrying
Amount
  Accumulated
Amortization
  Net  
 
   
  (Unaudited)
 

Customer, affiliate and advertiser relationships

  1 - 9   $ 11,509   $ (5,140 ) $ 6,369  

Developed websites, technology and patents

  3 - 6     5,400     (2,175 )   3,225  

Trademark, trade name and domain name

  1 - 7     2,179     (1,184 )   995  

Proprietary user information database and Internet traffic

  3 - 5     4,750     (1,997 )   2,753  

Non-compete agreements

  1 - 3     1,323     (985 )   338  
                   

Total intangible assets

      $ 25,161   $ (11,481 ) $ 13,680  
                   

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TECHTARGET, INC.

Notes to Consolidated Financial Statements (Continued)

(In thousands, except share and per share data)

7. Intangible Assets (Continued)