Sinclair is deploying innovative cloud-based news and content
gathering and production workflows by combining technologies from
Avid® (Nasdaq: AVID), Sony and Marquis Broadcast. This new approach
leverages 5G networks to reduce connectivity costs while enriching
the flow of news metadata to accelerate the speed of its news
operations.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/71c998be-2069-4eb5-b917-945d7dabbb3a
Ernie Ensign, AVP News Technology & Operations, Sinclair,
explained, “Our fundamental strategy is to democratize news
acquisition, with every journalist or photographer having fast
content delivery to news production centers. This transformation
requires a collaborative approach to streamline the workflow. We’re
engaged with Avid on its MediaCentral® news production platform,
Sony on cameras and C3 Portal and Marquis to enable complex
workflow integrations.
Ensign continued, “We’ve enabled real business and operational
benefits, with fast story turn-around and structured metadata
automatically delivered to newsrooms. Our newsrooms can cut several
versions of the same story to deliver to digital platforms faster
and with improved relevance. We have six stations engaged to refine
the technologies and we’re continually optimizing workflows for
best ROI and operational outcome. There are challenges to overcome
but we’re moving closer to having access to all content in near
real time. The next steps are around compression efficiency to
increase quality while reducing bandwidth consumption and improving
metadata transparency throughout the process.”
Fundamental to Sony’s C3 Portal news workflow is the automatic
preservation and enrichment of metadata from the point of
origination. C3 Portal supports pushing metadata to the camera
before shooting commences; for example, iNEWS® slug information and
assignment data, preserving this metadata throughout the production
process when the story checks into Avid MediaCentral. Future
workflows will allow rights information – and therefore genealogy –
to be automatically maintained from creation throughout the edit
and into archive.
Masakazu Murata, Sr. General Manager of Media Solutions
Business, Sony Corporation, comments, “It has been a great pleasure
for us to work with Sinclair, Avid and Marquis, striving to
transform news acquisition. A closer integration of our C3 Portal
with Avid MediaCentral to immediately deliver contents to edit
system from camera is one of the major demands from our customers
and I’m pleased to confirm we have achieved this. It’s an exciting
journey of joint innovation that’s already realizing operational
results for Sinclair. The new workflow will help us align the
roadmap for further development of the C3 Portal. Sony continues to
deliver solutions to meet and exceeds the needs of customers, by
creating together with partners that provide value in the video
production workflow.”
A powerful component of the new solution is the ability to send
proxy video quickly back to the news production center via 5G
network and Sony’s C3 Portal. The Marquis integration enables the
‘edit while record’ feature in Media Composer® so stories can be
edited as soon as the proxy file starts ingesting. With a wide
choice of Sony proxy resolutions, news organizations may easily
take the proxy to air within seconds for fast news turnaround.
“The pressure to deliver content and get editors cutting faster
is relentless. The focus of Avid’s partnership with Sony and
Marquis is to pioneer new ways to quickly ingest proxy media with
metadata and fetch only the required high-resolution media in a
sequence,” said Ray Thompson, Senior Director, Partners and
Alliances, Avid. “The combined offering enables lens-to-first-edit
workflows to flow from Sony cameras, through Sony’s C3 Portal
leveraging Marquis software to deliver proxy media and camera
metadata into Avid on-premises or cloud-deployed production
solutions. This includes sending content into Avid Production Asset
Management environments to simplify news and sports workflows or
sending content directly into the Avid | Edit On Demand SaaS
platform in the cloud.”
This novel workflow automates extraction of sequence information
from the Avid low-res proxy edit. With this sequence data, Marquis
will automatically retrieve the high-resolution media from either
Sony’s C3 Portal, and [scheduled for 2023] also the originating
camera or originating camera cards. Assuming a 10:1 shooting ratio,
this partial extraction process results in a 90% reduction in 5G
data transferred and network bandwidth required. Using the dynamic
relink feature in Avid, the high-res content simply drops into the
timeline and automatically substitutes the low-res content, thus
transforming news production.
Paul Glasgow, Managing Director, Marquis, concludes, “We’re so
pleased to be a core part of this initiative. In many ways, it has
been a four-way partnership led by Sinclair, combined with some
hard work and willingness to help from Marquis, Avid and Sony. As
an example, we met with the Sony team at IBC 2022 and explained our
integration strategy for Sinclair. Within days, we had access to
Sony’s C3 Portal, plus a Sony camera in our labs to test alongside
our Avid MediaCentral environment. It helped us accelerate our
software development program, and most important of all, achieve
real-world field operations by Sinclair.”
About Sinclair BroadcastSinclair Broadcast
Group, Inc. (Nasdaq: SBGI) is a diversified media company and a
leading provider of local news and sports. Sinclair Broadcast owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE! and TBD; and
owns and provides services to 21 regional sports network brands.
Sinclair Broadcast’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. Sinclair Broadcast regularly uses its website as a
key source of company information which can be accessed at
www.sbgi.net.
About MarquisMarquis specialises in integration
services and workflow tools for broadcast and post-production,
helping facilities improve the efficiency and ease of digital
workflows and resolve missing workflow pieces. Our systems deliver
cost-effective integration between leading broadcast content
applications, ensuring standalone or shared-storage edit platforms,
media asset management and automation systems all work seamlessly
together. Clever software tools maximise productivity, from storage
management analytics and project portability, through to
management, archiving and ransomware protection. Our customers
range from big studios, broadcasters, large service providers and
post-production houses, right through to thousands of creative
individuals. For more information, please visit
www.marquisbroadcast.com
About Sony Electronics Inc. Sony Electronics is
a subsidiary of Sony Corporation of America and an affiliate of
Sony Group Corporation, one of the most comprehensive entertainment
companies in the world, with a portfolio that encompasses
electronics, music, motion pictures, mobile, gaming, robotics and
financial services. Headquartered in San Diego, California, Sony
Electronics is a leader in electronics for the consumer and
professional markets. Operations include research and development,
engineering, sales, marketing, distribution and customer service.
Sony Electronics creates products that innovate and inspire
generations, such as the award-winning Alpha Interchangeable Lens
Cameras and revolutionary high-resolution audio products. Sony is
also a leading manufacturer of end-to-end solutions from 4K
professional broadcast and A/V equipment to industry leading 4K and
8K Ultra HD TVs. Visit http://www.sony.com/news for more
information.
Avid Powers Greater Creators People who
create media for a living become greater creators with Avid’s
award-winning technology solutions to make, manage and monetize
today’s most celebrated video and audio content—from iconic movies
and binge-worthy TV series, to network news and sports, to recorded
music and the live stage. What began more than 30 years ago with
our invention of nonlinear digital video editing has led to
individual artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists, and other content creators will bring their
stories to life. Discover the possibilities at avid.com and join
the conversation on social media with the multitude of brilliant
creative people who choose Avid for a lifetime of
success. ©2023 Avid Technology, Inc. All rights
reserved. Avid, the Avid logo, iNEWS, Media Composer, and
MediaCentral are trademarks or registered trademarks of Avid
Technology, Inc., or its subsidiaries in the United States and/or
other countries. Other trademarks are property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
Avid PR contacts Dave Smith -
Americas david.smith@avid.com 978.502.9607
Neil Beston – EMEA/ANZ neil.beston@avid.com +44 7770
644136
Sinclair PR contactJessica
Belluccijbellucci-c@sbgtv.com
Marquis PR contact:Liz
Coxliz@marquisbroadcast.com+44 7932 403555
Sony PR contact:Allison
Mandaraallison.mandara@sony.com +1.201.930.6032
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