Renewal includes measurement of local TV
stations, national networks, regional cable channel, and national
unwired network.
NEW
YORK, April 12, 2023 /PRNewswire/ -- Nielsen, a
global leader in audience measurement, data and analytics,
announced a multi-year renewal agreement with Sinclair Broadcast
Group, Inc. (NASDAQ: SBGI), a leading provider of local news, for
Nielsen Local and National audience measurement services.
As part of the agreement, Sinclair will continue to utilize
Nielsen audience measurement services for 197 local television
stations and one regional cable channel across 84 local markets, as
well as its national networks, including the Tennis Channel, TBD,
Charge! Comet, and national unwired network.
Sinclair will also continue to leverage a range of Nielsen tools
to complement the aforementioned Local and National audience
measurement and drive their business goals, including Nielsen Ad
Intel, Nielsen Scarborough, and
Nielsen TV/MRI Fusion.
Understanding audience behavior at the local and national level
is essential in order to reach the right people at the right time.
Utilizing a comprehensive suite of Nielsen solutions will give
Sinclair a complete view of its audiences across its assets to
better serve advertisers and make critical programming decisions.
Nielsen's audience-first measurement uses a representative
persons-level panel to deliver the most accurate picture of local
and national audiences.
"We are delighted to continue as Sinclair's long standing
provider of audience measurement and delivering insights that help
power its strategic growth initiatives across local and national
TV, regional sports and out-of-home services." said Catherine Herkovic, EVP, Managing Director,
Audio and Local TV at Nielsen. "As the media landscape continues to
become more complex and media owners continue to diversify their
platforms, Nielsen remains committed to delivering accurate,
equitable, and unbiased measurement across all forms of media."
About Nielsen
Nielsen shapes the world's media and
content as a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their audiences—now and into the future. Nielsen
operates around the world in more than 55 countries. Learn more
at www.nielsen.com and connect with us on social media
(Twitter, LinkedIn, Facebook and Instagram).
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SOURCE Nielsen