BALTIMORE and PROVIDENCE, R.I., Jan.
27, 2021 /PRNewswire/ -- Sinclair Broadcast Group, Inc.
(NASDAQ: SBGI) ("Sinclair") and Bally's Corporation (NYSE: BALY)
("Bally's") today jointly revealed the new Bally Sports logo and
Bally Sports regional monikers for Sinclair's owned and operated
regional sports networks (RSNs). The Bally Sports regional logos
will replace the existing FOX Sports regional logos when the
networks officially rebrand in the coming months.
"We are extremely proud to unveil the Bally Sports logo as it
signifies a new, transformative chapter in the regional sports
business and is representative of our cohesive partnership with
Bally's," said Steve Rosenberg,
President of Local Sports, Sinclair Broadcast Group. "The
upcoming rebrand across our RSN footprint is incredibly exciting,
not only for our entire portfolio, but for loyal sports fans across
the country."
Created in concert with Interbrand, Bally's marketing
consultancy group, the all-new Bally Sports logo features the
iconic red Bally script atop a red "sports" typography. The Bally
Sports logo architecture also serves as the foundation for the RSN
logos by positioning the global logo above a prominent red banner
with the corresponding geographic name overlaid in white.
George Papanier, President and
Chief Executive Officer of Bally's Corporation, commented, "Rolling
out Bally's iconic logo across Sinclair's regional sports networks
is a rewarding first step in a transformational partnership that is
going to revolutionize the U.S. sports betting, gaming and media
industries. We look forward to integrating Bally's unique content,
including the award-winning daily fantasy sports platform we are
acquiring from Monkey Knife Fight, across Sinclair's live game day
coverage and providing unrivaled sports gamification on a national
scale."
As part of the rebrand, two Sinclair RSNs will transition to new
geographic monikers when Prime Ticket becomes Bally Sports SoCal, and Sports Time Ohio
becomes Bally Sports Great Lakes. The moves come in
an effort to further align the regions with their true geographical
roots and the new Bally's partnership.
Additionally, two limited part-time channels serving the South
region – FOX Sports Carolinas and FOX Sports Tennessee – will be
sunset to streamline program offerings. All live games and original
programming – namely Nashville Predators and Carolina Hurricanes
content – that previously aired under those brands, will reside on
Bally Sports South
(previously FOX Sports South) and Bally Sports Southeast
(previously FOX Sports Southeast), the two full-time networks that
service the greater region.
Upon rebranding, the Sinclair-owned and operated RSN portfolio
will include the following 19 network brands: Bally Sports
Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great
Lakes, Bally Sports Kansas City, Bally Sports
Indiana, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports
Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports
Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports
Wisconsin.
In November 2020, Bally's and
Sinclair announced a long-term strategic partnership that would
combine Bally's vertically-integrated, proprietary sports betting
technology with Sinclair's expansive market footprint, inclusive of
188 local broadcast stations, 19 owned and operated RSNs, STIRR,
Tennis Channel and Stadium. The announcement detailed plans for
Bally's and Sinclair to create unrivaled sports betting and
gamification content on a national scale, positioning Bally's as
the premier omni-channel gaming company with physical casinos,
online sports betting and iGaming solutions united under a single
brand. The partnership also marked a major milestone for Sinclair's
portfolio, setting the stage for further gamification of live
sports that will provide audiences a first-of-its-kind interactive
viewing experience.
About Sinclair Broadcast Group, Inc.
Sinclair is a diversified media company and leading provider of
local sports and news. The Company owns and/or operates 21 regional
sports network brands; owns, operates and/or provides services to
188 television stations in 88 markets; is a leading local news
provider in the country; owns multiple national networks; and has
TV stations affiliated with all the major broadcast networks.
Sinclair's content is delivered via multiple platforms, including
over-the-air, multi-channel video program distributors, and digital
platforms. The Company regularly uses its website as a key source
of Company information which can be accessed at www.sbgi.net.
About Bally's Corporation
Bally's Corporation currently owns and manages 11 casinos across
seven states, a horse racetrack and 13 authorized OTB licenses in
Colorado. With more than 5,900
employees, the Company's operations include 13,260 slot machines,
459 game tables and 2,941 hotel rooms. Following the completion of
pending acquisitions, which include Tropicana Evansville
(Evansville, IN), Jumer's Casino
& Hotel (Rock Island, IL), and
MontBleu Resort Casino & Spa (Lake
Tahoe, NV), as well as the construction of a land-based
casino near the Nittany Mall in State
College, PA, Bally's will own and manage 15 casinos across
11 states. Its shares trade on the New York Stock Exchange under
the ticker symbol "BALY."
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SOURCE Sinclair Broadcast Group, Inc.; Bally's Corporation