Rick’s Cabaret Media Group Merges Two Industry Publications into a New “Super” Magazine
November 24 2008 - 2:26PM
Business Wire
RCI Media Holdings, a division of Rick�s Cabaret International,
Inc. (NASDAQ:RICK), will merge two of its national industry trade
magazines, TEEZE and ADULT STORE BUYER, into one new �super� trade
publication called STOREROTICA Magazine. The move is designed to
reduce production costs while creating a magazine with a much
larger circulation geared to the broader universe of owners and
operators of intimate apparel and adult retail stores. TEEZE
Magazine was started in Spring 2004 to cover the intimate apparel
and lingerie retail industry, while ADULT STORE BUYER Magazine was
started in the Summer of 2005 to cover the adult products retail
store industry. �What we have seen recently is that the line
between these two industries has blurred,� said RCI Media Holdings
President Don Waitt. �Lingerie boutiques and intimate apparel
retail stores are now carrying adult toys and novelties, and
traditional adult retail stores are now augmenting their DVD and
adult product sales by carrying lingerie and intimate apparel. The
reasons for creating this super magazine are, first, that retail
store owners realize they can offer their customers a wider range
of products, and second that women and couples are much more open
today to visiting erotic retail stores to purchase products to
enhance their sex lives.� Mr. Waitt said: �The magazine is more
about what happens within the four walls of those retail stores
rather than what happens outside. Our editorial focus is almost
exclusively on store operators and decision-makers�how to make more
money, how to simplify operations, how to stop theft, how to manage
inventory and personnel, how to avoid legal problems and how to
grow your business.� Beginning with the December 2008 issue, the
bimonthly STOREROTICA Magazine will be mailed for free to more than
10,000 retail stores and boutiques, and more than 2,000 intimate
apparel and erotic product manufacturers and distributors. The
magazine will also be distributed at the industry�s top conventions
and tradeshows, including the International Lingerie Shows in Las
Vegas, AVN�s Adult Entertainment Expo in Las Vegas, AVN�s Adult
Novelty Expo in Los Angeles, the Halloween & Party Expo in
Houston, and the HCP Show in Las Vegas. The magazine�s circulation
will be audited by BPA Worldwide. The magazine has also launched an
interactive website, www.Storerotica.com, that has daily news
updates, industry forums and blogs, new product announcements,
store owner and vendor profiles, convention coverage, and a
searchable database of preferred vendors. The website generates
revenue through advertising and banner sales and will also offer
special value added coverage to advertisers. The magazine will
continue to produce the annual STOREROTICA Annual Convention and
Tradeshow in Las Vegas. The principals behind STOREROTICA Magazine
have been in the industry trade magazine and industry convention
business for 30 years. The RCI Media Holdings sister company, ED
Publications, has published magazines and reference guides and
produced conventions and tradeshows for the multi-billion-dollar
gentlemen�s club industry since 1991. About Rick�s Cabaret: Rick�s
Cabaret International, Inc. (NASDAQ: RICK) operates upscale adult
nightclubs serving primarily businessmen and professionals that
offer live adult entertainment, restaurant and bar operations. The
company owns, operates or licenses adult nightclubs in New York
City, Miami, Philadelphia, Las Vegas, New Orleans, Charlotte,
Dallas, Houston, Minneapolis and other cities under the names
"Rick's Cabaret," "XTC," �Club Onyx� and �Tootsie�s Cabaret�.
Sexual contact is not permitted at these locations. Rick's Cabaret
also owns the adult Internet membership Web site, couplestouch.com;
a network of online adult auction sites under the flagship URL
naughtybids.com; ED Publications, the national trade magazine and
convention for the adult nightclub industry; and Storerotica, the
national trade magazine and convention for the adult product and
intimate apparel industries." Rick�s Cabaret common stock is traded
on the NASDAQ Global Market under the symbol RICK. For further
information contact ir@ricks.com. Forward-looking Statements: This
document contains forward-looking statements that involve a number
of risks and uncertainties that could cause the company�s actual
results to differ materially from those indicated in this document,
including the risks and uncertainties associated with operating and
managing an adult business, the business climates in New York City
and elsewhere, the success or lack thereof in launching and
building the company�s businesses in New York City and elsewhere,
risks and uncertainties related to the operational and financial
results of our Web sites, conditions relevant to real estate
transactions, and numerous other factors such as laws governing the
operation of adult entertainment businesses, competition and
dependence on key personnel. Rick's has no obligation to update or
revise the forward-looking statements to reflect the occurrence of
future events or circumstances. For further information visit
www.ricks.com.
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