PVSW Pervasive Software Inc. (MM)

Session Discusses Value of Comprehensive Data Profiling to Assess Data Quality Across Disparate Data Sources AUSTIN, Texas, Aug. 3 /PRNewswire-FirstCall/ -- Pervasive Software(R) Inc. (NASDAQ:PVSW), a global value leader in embeddable data management and integration software, announced today that Mike Hoskins, chief technology officer, will present on Wednesday, August 9th, 11:10 - 11:40 a.m. (EDT), at the Customer Data Integration - Americas Summit to be held at the Hyatt Harborside in Boston, Massachusetts. Pervasive will also be exhibiting at the event in booth #1. The conference is dedicated to leveraging a robust 360 degree view to deliver deeper customer insight and drive new revenue. More information on the conference may be found at http://www.iqpc.com/cgi- bin/templates/document.html?topic=233&event=10367&document=75091&slauID=6& In his presentation, titled "Dirty Data: The Dirty Little Secret of CDI," Hoskins will explore the critical importance of a comprehensive view of data profiling to assess data quality across a range of data sources, formats and types. Attendees will gain insight into best practices and technology approaches for data profiling that help deliver a 360 degree view of the customer. "Meaningful, actionable customer data depends on robust customer data integration. Unfortunately, many otherwise successful customer data integration initiatives have stumbled as a result of poor data quality," says Mike Hoskins, CTO of Pervasive Software. "A successful CDI strategy incorporates in-depth profiling of all source data, custom forensics, and user-defined business rules using automated processes and tools. The reality is that dirty data is one of the biggest sources of cost and time overruns in CDI projects, and smart organizations leverage smart data profiling to avoid the pitfall." Mike Hoskins brings more than 20 years of experience in developing and managing software companies to his role as chief technology officer. He served as president of Data Junction Corporation for 15 years prior to its acquisition in December 2003 by Pervasive Software. As Pervasive's chief technology officer, Hoskins champions Pervasive's technology direction and evangelizes the company's industry-leading low-TCO approach to data management and integration worldwide. He is a widely respected thought leader in the integration industry, has been published in a variety of publications, and speaks worldwide on software as a service, ROI in the integration space, the 'last mile of integration' and other topics in data management and integration. Hoskins has completed numerous audiocasts and white papers. The most recent audios include "Software as a Service Primer," "Avoiding Potholes in The Last Mile of Integration" and "Integration ROI: A Bottom Line Consideration." These and other audios can be found at http://www.pervasive.com/resources/audios Pervasive Software provides embeddable data integration software that speeds the flow of data between applications and between organizations. Combining robust technology and more than 20 years of data integration expertise, Pervasive delivers a multi-purpose integration platform that allows customers to re-use the same software for integration scenarios that span data warehouses, real-time application integration and data exchange with trading partners. With more than 150 data and application connectors within a single product, Pervasive helps customers achieve accelerated ROI. In addition, Pervasive's technology and business model supports low-cost adoption by non- programmers for small data volumes all the way to complex, high volume multi- processor implementations that handle millions of transactions. For more information, visit http://www.pervasive.com/solutions . About Pervasive Software Pervasive Software (NASDAQ:PVSW) provides embeddable data management and integration software that helps companies grow and extend the value of their data investments. For more than two decades, Pervasive has delivered an enduring value proposition and the best combination of performance, reliability, functionality and connectivity. Today, Pervasive is leading its chosen markets by defining and accelerating the inevitable transition from high cost to high value. Pervasive's value is proven by the size, diversity and loyalty of its customer base, partners and channels. Tens of thousands of customers in virtually every industry, in more than 150 countries, rely on Pervasive to manage, integrate, analyze and secure their critical data. For additional information, go to http://www.pervasive.com/ . Cautionary Statement This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement. All Pervasive brand and product names are trademarks or registered trademarks of Pervasive Software Inc. in the United States and other countries. All other marks are the property of their respective owners. Contact: Kim Daugherty Pervasive Software 512.231.6507 http://www.newscom.com/cgi-bin/prnh/20040503/PVSWLOGO http://photoarchive.ap.org/ DATASOURCE: Pervasive Software Inc. CONTACT: Kim Daugherty of Pervasive Software, Inc., +1-512-231-6507, or Web site: http://www.pervasive.com/ http://www.pervasive.com/solutions http://www.pervasive.com/resources/audios

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