PVSW Pervasive Software Inc. (MM)

Rapid CRM Integration, With High Repeatability, Provides Enhanced Marketing Accountability and Visibility AUSTIN, Texas, May 10 /PRNewswire-FirstCall/ -- Pervasive Software(R) Inc. (NASDAQ:PVSW), a global value leader in data infrastructure software, today announced successful deployment of an event-driven, embedded integration solution for Eloqua Corporation, the leading supplier of automated demand generation software for business-to-business marketers. Eloqua's Conversion Suite platform is a software-as-a-service (SaaS) solution that helps marketers execute, automate and measure advanced, multi-channel business-to-business marketing programs. The innovative Customer Relationship Management (CRM) integration solution gives Eloqua a key competitive advantage in implementing rapid, repeatable solutions for customers' CRM systems, whether hosted or on- premises. This integration enables clients to deploy 'closed-loop' marketing processes that improve marketing effectiveness, visibility and accountability. Pervasive Business Integrator(TM), built on an open and transparent XML- based metadata repository, provides the integration platform for Eloqua's Marketing Conversion Suite. The solution gives Eloqua the flexibility to manage and update the integration processes for its customers, whether they use hosted CRM software such as salesforce.com or NetSuite, or deploy a unique lightweight "integration agent" as a Web service at the edge of the customer's firewall. The agent approach was implemented recently for Eloqua customer NetSimplicity, enabling Eloqua to manage integration to NetSimplicity's Saleslogix CRM system. The agent model can be extended to manage integration to virtually any CRM system, including Siebel and Microsoft CRM. Using Pervasive Business Integrator, Eloqua mapped NetSimplicity's business rules to the integration framework in one day, a process that previously required weeks of effort. "For NetSimplicity, integration between Eloqua Conversion Suite and SalesLogix CRM is absolutely critical to keeping our marketing and sales teams on the same page," said John Stockton, director of marketing at NetSimplicity. "Pervasive's integration engine helps ensure that marketers are held accountable for the revenue they drive, and that sales reps are using critical prospect activity data to quickly and effectively close deals. The integration delivers a holistic picture of our customer interaction end-to-end, better enabling us to measure and optimize our performance." This innovative and flexible solution delivers instant CRM integration capability to support Eloqua's full marketing automation offering, allowing it to expand its market opportunity and to rapidly, reliably deploy integration to customers leveraging reusable solutions. "Integration between our marketing automation software and CRM software is critically important for our clients," said Steven Woods, chief technology officer and co-founder of Eloqua. "Pervasive's tool has allowed Eloqua to focus on our key value proposition without having to develop custom code, so that we can bring up new customers with complete CRM integration in a fraction of the time formerly required. The integration agent is a very elegant solution for reaching legacy applications behind the firewall." "When Eloqua asked for a solution to integrate with customers that have traditional or custom CRM while delivering the speed and affordability of SaaS, we expanded our thinking," said Mike Hoskins, chief technology officer for Pervasive. "Eloqua's customer, NetSimplicity, is a perfect example of Pervasive enabling a service provider to seamlessly touch the customer data through a 'gateway solution' just as if the customer used a hosted CRM system. Pervasive installed the gateway in a matter of hours. For NetSimplicity the Pervasive integration agent pulls data from, and inserts updates into, their Saleslogix system. Instead of requiring complex maps, Eloqua uses the agent to simply carry the data forward from the backend system and publish it as a data service and XML service at the edge of the enterprise. Going forward, Eloqua can auto-generate dynamic mapping for custom data exchange flows." Pervasive Software provides embeddable data integration software that speeds the flow of data between applications and between organizations. Combining robust technology and more than 20 years of data integration expertise, Pervasive delivers a multi-purpose integration platform that allows customers to re-use the same software for integration scenarios that span data warehouses, real-time application integration and data exchange with trading partners. With more than 150 data and application connectors within a single product, customers achieve accelerated ROI. In addition, Pervasive's technology and business model supports low-cost adoption by non-programmers for small data volumes all the way up to complex, high volume multi-processor implementations that handle millions of transactions. For more information, visit http://www.pervasive.com/solutions/ . About Pervasive Software Pervasive Software provides data infrastructure software that helps companies unleash the value of their data investments. For more than two decades, Pervasive has delivered an enduring value proposition and the best combination of performance, reliability, functionality and connectivity. Today, Pervasive is leading its chosen markets by defining and accelerating the inevitable transition from high cost to high value. Pervasive's value is proven by the size, diversity and loyalty of its customer base, partners and channels. Tens of thousands of customers in virtually every industry, in more than 150 countries, rely on Pervasive to manage, integrate, analyze and secure their critical data. For addition information, go to http://www.pervasive.com/ . About Eloqua Corporation Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective business to business marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua's customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading BtoB marketers. Eloqua Corporation is headquartered in Toronto with offices in London and throughout the United States. For more information, please visit http://www.eloqua.com/ or call 866-327-8764. Cautionary Statement This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement. All Pervasive brand and product names are trademarks or registered trademarks of Pervasive Software Inc. in the United States and other countries. All other marks are the property of their respective owners. Contact: Alison Raffalovich Pervasive Software 512.231.6562 http://www.newscom.com/cgi-bin/prnh/20040503/PVSWLOGO http://photoarchive.ap.org/ DATASOURCE: Pervasive Software Inc. CONTACT: Alison Raffalovich of Pervasive Software Inc., +1-512-231-6562, or Web site: http://www.pervasive.com/ http://www.pervasive.com/solutions http://www.eloqua.com/

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