Perry Ellis International (NASDAQ:PERY) announced today that it
has reached an agreement with The Collegiate Licensing Company
(CLC) in conjunction with PGA TOUR® which allows PEI to offer PGA
TOUR apparel with the officially licensed college logos &
colors of the colleges represented by CLC.
CLC, a division of IMG Worldwide, is the nation’s leading
collegiate trademark licensing and marketing company, assisting
collegiate institutions in protecting, managing and developing
brands. They currently represent more than 200 colleges,
universities, bowl games and athletic conferences in the U.S.
Oscar Feldenkreis, President & Chief Operating Officer of
Perry Ellis International, said: “We are extremely excited about
partnering with The Collegiate Licensing Company and expanding with
PGA TOUR into a niche market that offers unbelievable potential and
new channels of distribution for PEI.”
The new collegiate line will be available throughout the United
States at many channels of distribution including department
stores, sporting goods stores, college book stores and fan shops,
the internet, and catalogs. The initial launch is set for the
back-to-school 2010 season and will include performance knit polos
for 13 of the top schools. The holiday season will further include
fleece, wind wear, jackets and long sleeve performance product.
Expansion plans include an additional 50 schools in the first year
of the launch.
As part of the agreement with CLC, PEI will support the new
college line through marketing partnerships with select PGA TOUR
professionals, who will wear apparel bearing logos of their alma
mater during competition.
“There has always been a strong connection between golf
consumers and the college fan base,” stated Scott Bouyack, Vice
President of Apparel Marketing for CLC. “We believe this
partnership with PEI will be successful in further extending that
connection through innovative retail product, as well as the
visibility the products and the collegiate brands will receive from
collegiate alumni on the PGA TOUR that participate in the marketing
program.”
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer,
distributor and licensor of a broad line of high quality men's and
women's apparel, accessories, and fragrances. The Company's
collection of dress and casual shirts, golf sportswear, sweaters,
dress and casual pants and shorts, jeans wear, active wear and
men's and women's swimwear is available through all major levels of
retail distribution. The Company, through its wholly owned
subsidiaries, owns a portfolio of nationally and internationally
recognized brands including Perry Ellis®, Jantzen®, Laundry by
Shelli Segal®, C&C California®, Cubavera®, Munsingwear®,
Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural
Issue®, Pro Player®, the Havanera Co.®, Axis®, Tricots St.
Raphael®, Gotcha®, Girl Star®, MCD® John Henry®, Mondo di Marco®,
Redsand®, Manhattan®, Axist® and Farah®. The Company enhances its
roster of brands by licensing trademarks from third parties
including Dockers® for outerwear, Nike® and Jag® for swimwear, and
Callaway® and PGA TOUR®, & PING® for golf apparel. Additional
information on the Company is available at http://www.pery.com.
About Collegiate Licensing Company (CLC)
CLC is a division of global sports and entertainment company
IMG. Founded in 1981, CLC is the oldest and largest collegiate
licensing agency in the U.S. and currently represents nearly 200
colleges, universities, bowl games, athletic conferences, The
Heisman Trophy and the NCAA. The mission of CLC is to be the
guiding force in collegiate trademark licensing and one of the top
sports licensing firms in the country. CLC is dedicated to being a
center of excellence in providing licensing services of the highest
quality to its member institutions, licensees, retailers and
consumers. Headquartered in Atlanta (Ga.), CLC is a full-service
licensing representative, which employs a staff of more than 80
licensing professionals who provide full-service capabilities in
brand protection, brand management, and brand development. For more
information on CLC, visit: www.clc.com or www.imgworld.com.
Safe Harbor Statement
We caution readers that the forward-looking statements
(statements which are not historical facts) in this release are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements are based on current expectations rather than historical
facts and they are indicated by words or phrases such as
"anticipate," "could," "may," "might," "potential," "predict,"
"should," "estimate," "expect," "project," "believe," "plan,"
"envision," "continue," "intend," "target," "contemplate," or
"will" and similar words or phrases or comparable terminology. We
have based such forward-looking statements on our current
expectations, assumptions, estimates and projections. While we
believe these expectations, assumptions, estimates and projections
are reasonable, such forward-looking statements are only
predictions and involve known and unknown risks and uncertainties,
and other factors that may cause actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements, many of which are beyond our control.
These factors include: general economic conditions, a significant
decrease in business from or loss of any of our major customers or
programs, anticipated and unanticipated trends and conditions in
our industry, including the impact of recent or future retail and
wholesale consolidation, the effectiveness of our planned
advertising, marketing and promotional campaigns, our ability to
contain costs, disruptions in the supply chain, our future capital
needs and our ability to obtain financing, our ability to integrate
acquired businesses, trademarks, tradenames and licenses, our
ability to predict consumer preferences and changes in fashion
trends and consumer acceptance of both new designs and newly
introduced products, the termination or non-renewal of any material
license agreements to which we are a party, changes in the costs of
raw materials, labor and advertising, our ability to carry out
growth strategies including expansion in international and direct
to consumer retail markets, the level of consumer spending for
apparel and other merchandise, our ability to compete, exposure to
foreign currency risk and interest rate risk, possible disruption
in commercial activities due to terrorist activity and armed
conflict, and other factors set forth in Perry Ellis
International's filings with the Securities and Exchange
Commission. Investors are cautioned that all forward-looking
statements involve risks and uncertainties, including those risks
and uncertainties detailed in Perry Ellis' filings with the SEC.
You are cautioned not to place undue reliance on these
forward-looking statements, which are valid only as of the date
they were made. We undertake no obligation to update or revise any
forward-looking statements to reflect new information or the
occurrence of unanticipated events or otherwise.
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