"Fairway Now" makes last-minute shopping easy,
with store-to-door delivery of groceries and essentials in a as
fast as 30-minutes through Instacart's fast fulfillment
solutions
SAN
FRANCISCO and KEASBEY,
N.J., Dec. 20, 2023 /PRNewswire/ -- Instacart
(Nasdaq: CART), the leading grocery technology company in
North America, and Fairway Market
today announced the launch of "Fairway Now," a new fast home
delivery service powered by Instacart that lets Fairway Market
customers access last-minute groceries and household essentials in
as fast as 30-minutes. The service is available today from the
Chelsea and Upper East Side locations, and will be available from
all four Fairway Market stores in Manhattan in the coming weeks.
"Our customers are New Yorkers and they are savvy, on the move
and always looking for smart, convenient ways to shop. Fairway Now
will help them do that by making it easy to get fast deliveries of
the groceries and household goods they need now," said Perry Blatt, Director of E-Commerce and Business
Development for Fairway Market. "Powered by Instacart, the Fairway
Now service enables us to turn our brick-and-mortar Fairway Markets
into convenience stores, providing customers with store-to-door
delivery in as little as 30-minutes. Whether our customers need a
last-minute dinner ingredient or are running out of milk, coffee,
or even laundry detergent, Fairway Now is there to help with speed
and ease."
Instacart and Fairway Market worked together to optimize the
Fairway Now service in-store, creating a special aisle for
Instacart shoppers that is stocked with frequently requested
convenience items. These enhancements will expedite deliveries for
Fairway Now, particularly during peak in-store hours.
"Since launching our virtual convenience solution in 2021, we've
continued to enhance this service to make it the best possible
experience for our retail partners and their customers," said
Ryan Hamburger, Vice President of
Retail Partnerships at Instacart. "We wanted to create a new fast
fulfillment solution that helped Fairway Market serve their
customers' need for speed, while also giving them access to a vast
catalog of items available in as fast as 30-minutes. With Fairway
Now, we're able to do just that – marrying convenience, speed,
quality and the Fairway Market products and produce customers have
come to rely on."
Fairway Market and Instacart first collaborated to offer
same-day delivery to customers in 2020. Instacart now delivers from
all Fairway Market stores across Manhattan. Fairway Market is a trademark of
Wakefern Food Corp., the retailer-owned supermarket cooperative,
and Instacart is an available platform at other supermarkets that
are part of the Wakefern cooperative. Wakefern and Instacart have
also worked together to include alcohol delivery and EBT SNAP
through the Instacart App, and most recently enabled omnichannel
in-store shopping solutions such as Caper Carts - Instacart's smart
carts - earlier this year.
To place an order from Fairway Now, customers can navigate to
the storefront within the Instacart App or visit
www.instacart.com/store/fairway-now/storefront. To learn more about
Instacart's fast fulfillment solutions, please visit
www.instacart.com/company/retailer-platform/fulfillment.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than
1,400 national, regional, and local retail banners to
facilitate online shopping, delivery and pickup services from more
than 80,000 stores across North
America on the Instacart Marketplace. Instacart makes it
possible for millions of people to get the groceries they need from
the retailers they love, and for approximately 600,000 Instacart
shoppers to earn by picking, packing and delivering orders on their
own flexible schedule. The Instacart Platform offers retailers a
suite of enterprise-grade technology products and services to power
their e-commerce experiences, fulfill orders, digitize
brick-and-mortar stores, provide advertising services, and glean
insights. With Instacart Ads, thousands of CPG brands – from
category leaders to emerging brands – partner with the company to
connect directly with consumers online, right at the point of
purchase. With Instacart Health, the company is providing tools to
increase nutrition security, make healthy choices easier for
consumers, and expand the role that food can play in improving
health outcomes. For more information, visit
www.instacart.com/company, and to start shopping, visit
www.instacart.com.
About Fairway Market
Fairway Market is a registered
trademark of Wakefern Food Corp., a retailer-owned supermarket
cooperative based in Keasbey, NJ,
and the largest supermarket cooperative in the United States. From humble beginnings as a
small, corner, fruit & veggie stand in Manhattan, Fairway Market today is committed
to bringing customers excellent values, variety and the freshest
foods at its Manhattan stores. Its
great variety of items and unique, small-batch products, make
Fairway "Like No Other Market." For more information, please visit
www.FairwayMarket.com
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SOURCE Maplebear Inc. dba Instacart